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Ryanair Ranks Last in Which? Airline Satisfaction Survey as Jet2 and Singapore Airlines Lead

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The consumer group surveyed more than 5,500 travellers about their recent flying experiences. Ryanair finished at the bottom of the short-haul table with an overall customer score of 55 percent. It received two stars for booking, boarding, customer service and cabin environment, and just one star for seat comfort. One respondent described the aircraft as “dirty” with “awful” seating.

Ryanair was awarded three stars for value for money, behind competitors including Jet2, Lufthansa, TUI and Aer Lingus. More than a third of Ryanair passengers reported that something went wrong during their journey.

Wizz Air also ranked near the bottom with a score of 59 percent. Customers cited poor communication during delays and weak customer service. The airline said the survey relied on a small sample of 259 respondents, compared with the 12 million passengers it carried on UK flights in 2025, and noted improvements in punctuality and satisfaction over the past year.

easyJet scored 67 percent overall. While its punctuality has improved and cancellations have declined, it received two stars for customer service, seat comfort and cabin environment. A spokesperson said the airline’s pricing model allows customers to pay only for what they need, with around 40 percent choosing to travel with the basic fare.

Which? said budget airlines often advertise low headline fares but charge additional fees for cabin baggage and seat selection. The group recently prompted a ruling by the Advertising Standards Authority over cabin bag pricing. “Many other passengers fly with them because of the enticingly low headline fares,” said Which? Travel editor Rory Boland. “But ridiculously expensive charges for baggage and other add-ons mean they are no longer guaranteed to be the cheapest option. Fly with anyone else, if you can.”

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At the top of the short-haul ranking was Jet2 with 76 percent, praised for reliability. British Airways scored 72 percent, earning four stars for customer service. According to the Civil Aviation Authority, 74 percent of its flights departed on time in the latest period, up from 65 percent a year earlier.

For long-haul travel, Singapore Airlines led with 81 percent, followed by Emirates at 80 percent and Virgin Atlantic at 79 percent. Singapore Airlines and Virgin Atlantic both received five stars for customer service, with passengers praising cabin comfort and attentive staff.

In contrast, Aer Lingus ranked lowest among long-haul carriers with 65 percent, while several US airlines, including Delta Air Lines and United Airlines, were placed near the bottom of the table.

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AirAsia X to Relaunch London-Kuala Lumpur Route With Bahrain Stopover

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AirAsia X’s revived route between London Gatwick and the Malaysian capital will now include a stopover in Bahrain, the airline confirmed. The low-cost long-haul carrier is set to resume flights between London and Kuala Lumpur this summer, offering travellers a new connection via the Middle Eastern hub.

From 26 June 2026, passengers will be able to fly between Gatwick and Kuala Lumpur International Airport with a layover in Bahrain. Stopover times will range from 90 minutes to two hours, bringing the total journey to approximately 16 and a half hours.

The airline has announced promotional fares booked before 22 February for travel between 26 June and 30 November starting at €85 one-way. However, current ticket searches show the lowest available fares for this period at around €185 one-way from London to Kuala Lumpur.

AirAsia X has been steadily expanding its long-haul network. In mid-November, the airline introduced a direct service between Istanbul’s Sabiha Gökçen International Airport and Kuala Lumpur, a flight taking roughly 10 and a half hours.

The London route marks a return to Europe after more than a decade. AirAsia X previously operated direct flights from London and Paris Orly to Kuala Lumpur, but these were discontinued in 2012 due to rising jet fuel prices, higher taxes, and declining demand. Since then, the airline’s leadership, including CEO Tony Fernandes, expressed interest in restoring European services, with plans gradually materialising over the past few years.

Fernandes, now CEO of Capital A, AirAsia’s parent company, described Bahrain as a “strategic hub” for the airline’s European operations. “This is a defining step in the next phase of AAX’s growth,” he said. “Bahrain as our strategic aviation hub allows us to connect Asia with the Middle East and Europe more effectively while creating a scalable platform for future growth. Looking ahead, we will deepen partnerships with airports, tourism authorities and industry stakeholders to unlock new demand corridors.”

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The airline has not disclosed which additional European destinations it may target next. Currently, AirAsia X serves around 150 destinations, covering cities in Australia, China, India, Japan, South Korea, and Uzbekistan, reflecting its wide-reaching network across Asia and beyond.

The relaunch of the London-Kuala Lumpur route with a Bahrain stopover signals AirAsia X’s renewed commitment to long-haul operations in Europe, combining affordability with strategic connectivity. For travellers seeking low-cost options on intercontinental flights, the route offers a competitive alternative to traditional carriers, while providing access to the growing Gulf aviation hub.

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China Braces for Record 9.5 Billion Trips During Lunar New Year Travel Rush

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China is preparing for a record-breaking surge in travel as hundreds of millions of people head home for the Lunar New Year, marking what is widely described as the world’s largest annual human migration.

Government officials estimate that 9.5 billion trips will be made during the 40-day travel period surrounding the Lunar New Year on February 17, according to the National Development and Reform Commission. The figure represents a new high for the annual travel season known in China as “chunyun.”

Of the projected journeys, about 540 million will be taken by train and 95 million by air, with the majority of trips made by road.

The Lunar New Year holiday holds deep significance in a country where many workers endure long hours and limited annual leave. For millions of migrant workers and urban employees, it is the only extended break of the year and a rare chance to reunite with family.

At Beijing’s railway stations, crowds filled waiting halls, many carrying large suitcases and bags packed with gifts. Some passengers ate instant noodles as they waited, taking advantage of the free hot water provided at stations.

Liu Zhiquan, a construction worker based in Beijing, was preparing for a train ride lasting more than 30 hours to reach Chengdu, roughly 2,000 kilometers away. He chose a slower, cheaper service rather than a high-speed train, which would cut the journey to nine hours but cost more than twice as much.

“Things feel worse this year than last. The economy is bad and it’s getting harder to make money,” Liu said. Despite the lengthy trip, he said returning home for the holiday was non-negotiable.

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For many young professionals, the break offers a rare opportunity to reconnect with relatives. Tian Duofu, who recently began working full time in Beijing, said she was looking forward to the nine-day holiday starting February 15.

“It has become more difficult for a big family to get together,” she said. “After I started working, I realised such a long holiday is rare and we see each other less and less in person, which makes the Spring Festival significant.”

Small business owners also make the journey home. Tian Yunxia, who runs a breakfast stall in the capital and hails from Henan province, said the festival atmosphere cannot be replicated away from family.

“The new year is the festival of the year, and if we don’t go back home, we won’t be able to enjoy the festival atmosphere,” she said. “I want to go home to see my children, my grandchildren and my husband.”

As the travel rush gathers pace, transport authorities are deploying additional services and staff to manage the unprecedented volume of passengers crossing the country.

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Brazil Becomes World’s Fastest-Growing Tourist Destination in 2025

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Brazil has emerged as the fastest-growing international tourist destination in the world, closing 2025 with a record 9.3 million visitors, a 37.1 percent increase from the previous year’s 6.7 million, according to the UN World Tourism Organisation (UNWTO). The surge has been driven by new air routes, particularly from Europe, and renewed international interest in the country’s cultural, natural, and gastronomic attractions.

Tourism already contributes 8 percent of Brazil’s GDP, and international travellers brought in around €7.3 billion last year, a significant boost to the economy as the country continues to recover and reposition itself on the global stage.

Europe has played a central role in this growth. Visitors from France, Portugal, Germany, Italy, the United Kingdom, and Spain totalled 1.8 million, a 20 percent rise from 2024. Spain alone accounted for 160,000 tourists, a 92 percent increase over three years, reflecting both growing interest in Brazil and improved air connectivity.

A key factor has been the introduction of new direct flights from Europe. In 2025, Iberia launched routes linking Madrid with Fortaleza in Ceará and Recife in Pernambuco, providing direct access to Brazil’s northeast, a region celebrated for its beaches, culture, and hospitality. These routes complement existing flights from Madrid and Barcelona to São Paulo, Rio de Janeiro, Salvador, and Campinas, reinforcing Lisbon and Porto as major European hubs for Brazilian travel.

São Paulo remains the country’s main entry point, hosting more than 2.7 million international visitors, followed by Rio de Janeiro with nearly 2.2 million and Rio Grande do Sul with 1.5 million.

Marcelo Freixo, president of the Brazilian tourism promotion agency Embratur, said the record numbers reflect years of coordinated efforts in international promotion, infrastructure improvements, and expanded air connections. He highlighted the importance of extending direct access to the northeast, noting that it allows visitors to experience Brazil’s authentic and diverse offerings.

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Freixo also linked the tourism rebound to Brazil’s regained international standing under President Luiz Inácio Lula da Silva. “Brazil is now a respected country,” he said. “You don’t visit a country that is not respected. People have no interest in visiting a country that is not respected.”

Despite the record growth, security remains a key concern for international travellers. Freixo said Brazil has made notable progress in safety and emphasized that tourism itself contributes to safer cities. According to Embratur, 95 percent of visitors expressed interest in returning. To encourage longer stays and broader exploration, initiatives such as the Brazil Air Pass allow travellers to visit up to eight domestic destinations with a single fare.

Freixo also highlighted the warmth and hospitality of Brazilians as a unique selling point. “Our main export product is not coffee, it’s joy — and we have plenty of that,” he said.

With stronger connectivity, rising international respect, and a wide array of attractions, Brazil is positioning itself as a leading global tourist destination, with Europe, particularly Spain, emerging as a key partner in this new phase.

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