Europeans are missing out on significant long-term wealth by keeping their savings in bank accounts instead of investing in financial markets, according to the head of the European Fund and Asset Management Association.
Tanguy van der Werve, director general of EFAMA, told Euronews that only around 26 per cent of EU households have ever owned investment products such as funds, stocks or bonds, citing data from Eurobarometer 509. In contrast, more than half of US households have reported stock market investments over the past three decades, according to Gallup polling.
He said the gap represents a substantial missed opportunity for European savers. Referencing figures from the European Securities and Markets Authority, van der Werve noted that an average diversified fund portfolio grew by more than 50 per cent between 2014 and 2023, significantly outpacing inflation during that period.
“That is a lot of potential wealth-building Europeans are leaving on the table,” he said.
Van der Werve pointed to several factors behind Europe’s preference for savings over investments. Tax structures, lower levels of financial literacy, differing attitudes toward risk and the design of pension systems all play a role. In some EU countries, limited tax incentives reduce the appeal of investing compared with holding cash.
He also suggested that many Europeans grew up expecting the state to provide for retirement, reducing the perceived need to invest privately. However, he warned that public pensions alone may no longer be sufficient in the long term. Workplace and private pension systems remain underdeveloped in several member states, contributing to low retail participation in capital markets.
Recent trends show some shifts in behaviour. Exchange-traded funds and diversified index tracker funds have gained popularity, helped by the rise of digital broker platforms that make investing more accessible and less costly. Social media has also influenced younger investors, although van der Werve cautioned that it can steer some toward higher-risk assets such as cryptocurrencies.
He argued that the reluctance to invest is often driven by inertia rather than deliberate choice. Many savers fear making mistakes and losing money, so they leave funds in bank deposits perceived as safe, even if inflation erodes purchasing power over time.
Better financial education, he said, would help people understand the opportunity cost of not investing and the benefits of long-term, diversified portfolios. Cultural reluctance to discuss money within families can also hinder financial awareness.
“Financial education needs to start at home,” van der Werve said, adding that improved literacy could build trust and challenge misconceptions, including the belief that investing is only for the wealthy.