Tech
Meta to Use AI Interactions for Advertising, Raising Fresh Privacy Concerns
Meta Platforms, the parent company of Facebook, Instagram, WhatsApp and Messenger, has announced that it will begin using conversations with its artificial intelligence (AI) products to deliver targeted advertising and recommendations — a shift that has sparked debate about transparency and privacy.
The new policy means that both text and audio interactions with Meta’s AI digital assistant, available across its apps as well as through a standalone site and in Ray-Ban Meta smart glasses, will be factored into advertising profiles. According to the company, the data could influence what kind of ads or recommended content a user sees.
Adam Mosseri, head of Instagram, sought to dispel long-standing rumours that the company listens to users’ conversations via their microphones. “I swear, we do not listen to your microphone,” he said in a video posted Wednesday. But the platform may no longer need to — its AI will now serve as a more direct way of shaping personalised ads.
Meta’s privacy and data policy manager Christy Harris said the change is a “natural progression” of its personalisation strategy. She gave the example of a user planning a family holiday with the digital assistant. “The Reels that I see on my Facebook feed or other types of content that is recommended to me could include family-friendly travel destinations,” Harris explained. “It could include ads for hotels or other signals informed by the conversation that I have had with Meta AI.”
The rollout will begin in the United States, where users will receive notifications from 7 October, with the changes taking effect on 16 December. Meta has confirmed it will extend the system to the United Kingdom and the European Union at a later stage, once it navigates regulatory requirements.
Europe’s strict General Data Protection Regulation (GDPR) rules could present a significant hurdle. Meta has previously delayed launches of new products in the region, including its AI assistant, which arrived in Europe eight months later than in the United States due to compliance issues. Regulators have yet to comment on how the company’s new advertising approach will fit within existing data protection frameworks.
Meta CEO Mark Zuckerberg has previously hinted at monetising the AI assistant, saying there would be “opportunities to either insert paid recommendations” or create a subscription model offering expanded services. The company says its AI tools already have more than one billion active monthly users across its platforms.
While Meta insists the move is aimed at improving user experience, critics are likely to see it as another example of the tech giant pushing the boundaries of data use. For now, users will not be able to opt out of the AI-driven advertising changes, raising fresh concerns over how much control individuals have over their online information.
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Tech
ESA and GSMA Launch €100 Million Initiative to Advance Europe’s 6G and AI Ambitions
Europe has stepped up its push to lead in next-generation connectivity with a new partnership between the European Space Agency and the GSMA aimed at strengthening 6G and artificial intelligence capabilities through satellite-based communications.
The two organisations announced at the Mobile World Congress a joint funding programme worth up to €100 million to accelerate the integration of satellite and terrestrial mobile networks, known as non-terrestrial networks (NTN). The initiative marks one of Europe’s most significant public investments to date in hybrid satellite-mobile infrastructure.
Antonio Franchi, head of the 5G/6G NTN Programme Office at ESA, described connectivity as the backbone for unlocking advanced technologies. He said the funding would support the development of networks, services and digital tools that could benefit industries and society at large as digital transformation expands.
The programme is open to companies and organisations based in EU member states, which can apply by submitting formal proposals to ESA. Projects will be selected following an evaluation process.
Funding will focus on four core areas: artificial intelligence-driven management of multi-orbit satellite and ground networks; direct-to-device connectivity for smartphones and Internet of Things devices; collaborative 5G and 6G testing platforms; and early research into edge intelligence and advanced IoT systems.
The types of applications envisioned include telemedicine and telesurgery, autonomous driving systems and precision agriculture, all of which depend on reliable, high-capacity connectivity. By merging satellite coverage with mobile infrastructure, the initiative aims to extend high-speed communication even to remote regions.
Alex Sinclair, chief technology officer at GSMA, said combining the mobile industry’s global reach with ESA’s expertise in space technology would help usher in a new era of connectivity and deliver transformative benefits.
The move comes as global competition intensifies in satellite internet and advanced communications, with US companies currently holding a strong position. European officials say the continent’s strength in high-tech manufacturing and specialised software can offer an independent and competitive alternative.
Several European firms are showcasing their work under the programme at MWC, including Nokia, Filtronic, OQ Technology and MinWave Technologies. Demonstrations include live displays of hybrid network architectures and orchestration of satellite-terrestrial systems.
A centrepiece of the exhibition highlights Europe’s space ambitions through a mixed-reality model of ESA’s Argonaut lunar lander, designed to deliver cargo to the Moon. Visitors can remotely operate a training rover via a live satellite link, underscoring how Europe’s connectivity infrastructure is intended to support not only terrestrial innovation but also future lunar missions.
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