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Meta to Use AI Interactions for Advertising, Raising Fresh Privacy Concerns

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Meta Platforms, the parent company of Facebook, Instagram, WhatsApp and Messenger, has announced that it will begin using conversations with its artificial intelligence (AI) products to deliver targeted advertising and recommendations — a shift that has sparked debate about transparency and privacy.

The new policy means that both text and audio interactions with Meta’s AI digital assistant, available across its apps as well as through a standalone site and in Ray-Ban Meta smart glasses, will be factored into advertising profiles. According to the company, the data could influence what kind of ads or recommended content a user sees.

Adam Mosseri, head of Instagram, sought to dispel long-standing rumours that the company listens to users’ conversations via their microphones. “I swear, we do not listen to your microphone,” he said in a video posted Wednesday. But the platform may no longer need to — its AI will now serve as a more direct way of shaping personalised ads.

Meta’s privacy and data policy manager Christy Harris said the change is a “natural progression” of its personalisation strategy. She gave the example of a user planning a family holiday with the digital assistant. “The Reels that I see on my Facebook feed or other types of content that is recommended to me could include family-friendly travel destinations,” Harris explained. “It could include ads for hotels or other signals informed by the conversation that I have had with Meta AI.”

The rollout will begin in the United States, where users will receive notifications from 7 October, with the changes taking effect on 16 December. Meta has confirmed it will extend the system to the United Kingdom and the European Union at a later stage, once it navigates regulatory requirements.

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Europe’s strict General Data Protection Regulation (GDPR) rules could present a significant hurdle. Meta has previously delayed launches of new products in the region, including its AI assistant, which arrived in Europe eight months later than in the United States due to compliance issues. Regulators have yet to comment on how the company’s new advertising approach will fit within existing data protection frameworks.

Meta CEO Mark Zuckerberg has previously hinted at monetising the AI assistant, saying there would be “opportunities to either insert paid recommendations” or create a subscription model offering expanded services. The company says its AI tools already have more than one billion active monthly users across its platforms.

While Meta insists the move is aimed at improving user experience, critics are likely to see it as another example of the tech giant pushing the boundaries of data use. For now, users will not be able to opt out of the AI-driven advertising changes, raising fresh concerns over how much control individuals have over their online information.

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Northvolt Collapse Raises Questions Over Europe’s Green Tech Ambitions

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Europe’s push for energy independence through green technology has suffered a major setback following the bankruptcy of Swedish battery maker Northvolt, once hailed as a homegrown champion of the electric vehicle revolution.

Founded by former Tesla executives Peter Carlsson and Paolo Cerruti, Northvolt raised more than $13 billion in just over seven years, attracting backing from major investors including Volkswagen and Goldman Sachs. The company built two factories in Skellefteå and Västerås between 2019 and 2024, aiming to capture 25 percent of the European battery market with 150 gigawatt hours of annual capacity.

That ambition unraveled when Northvolt filed for bankruptcy in March 2025, prompting the departure of Carlsson and casting doubt over Europe’s ability to build large-scale green manufacturing from scratch. In August 2025, US-based lithium-sulfur battery firm Lyten acquired Northvolt’s remaining assets in Sweden, Poland and Germany, including its production site in Skellefteå and research hub in Västerås.

Tom Johnstone, interim chairman of Northvolt’s board, said building a domestic battery industry remains critical for Europe but described it as a long-term effort requiring patience and sustained commitment. A company statement cited geopolitical instability and shifting market demand as contributing factors behind the collapse.

Despite the setback, global investment in green technology continues to grow. Bloomberg data shows spending on the energy transition reached $2.3 trillion in 2025, led by China, India and Japan. Analysts argue Northvolt’s failure reflects execution challenges rather than a broader retreat from clean energy.

Jan Larsson, head of Business Sweden, said the bankruptcy was a blow to the local community but insisted Sweden retains a strong battery ecosystem, particularly through collaboration with Finland and Norway.

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Other companies say they have learned lessons from Northvolt’s rapid expansion. Swedish sodium-ion battery startup Altris has shifted toward incremental growth and partnerships. In January 2026, it teamed up with Czech chemical group Draslovka to manufacture key battery materials rather than attempting full vertical integration.

Beyond batteries, wave energy developer CorPower Ocean is pursuing a phased approach. Founded in 2012, the company is developing a 10-megawatt project off northern Portugal with support from a €40 million EU Innovation Fund grant.

Industry leaders say regulatory complexity remains a hurdle. Licensing rules vary widely across European countries, slowing project development. Even so, advocates argue the energy transition remains central to Europe’s economic security and sovereignty.

Whether Lyten focuses on battery production or research in Skellefteå will shape Sweden’s next chapter in green tech. For many in Europe’s business community, Northvolt’s rise and fall has become a case study in the risks and rewards of building a new industrial sector from the ground up.

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ESA and GSMA Launch €100 Million Initiative to Advance Europe’s 6G and AI Ambitions

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Europe has stepped up its push to lead in next-generation connectivity with a new partnership between the European Space Agency and the GSMA aimed at strengthening 6G and artificial intelligence capabilities through satellite-based communications.

The two organisations announced at the Mobile World Congress a joint funding programme worth up to €100 million to accelerate the integration of satellite and terrestrial mobile networks, known as non-terrestrial networks (NTN). The initiative marks one of Europe’s most significant public investments to date in hybrid satellite-mobile infrastructure.

Antonio Franchi, head of the 5G/6G NTN Programme Office at ESA, described connectivity as the backbone for unlocking advanced technologies. He said the funding would support the development of networks, services and digital tools that could benefit industries and society at large as digital transformation expands.

The programme is open to companies and organisations based in EU member states, which can apply by submitting formal proposals to ESA. Projects will be selected following an evaluation process.

Funding will focus on four core areas: artificial intelligence-driven management of multi-orbit satellite and ground networks; direct-to-device connectivity for smartphones and Internet of Things devices; collaborative 5G and 6G testing platforms; and early research into edge intelligence and advanced IoT systems.

The types of applications envisioned include telemedicine and telesurgery, autonomous driving systems and precision agriculture, all of which depend on reliable, high-capacity connectivity. By merging satellite coverage with mobile infrastructure, the initiative aims to extend high-speed communication even to remote regions.

Alex Sinclair, chief technology officer at GSMA, said combining the mobile industry’s global reach with ESA’s expertise in space technology would help usher in a new era of connectivity and deliver transformative benefits.

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The move comes as global competition intensifies in satellite internet and advanced communications, with US companies currently holding a strong position. European officials say the continent’s strength in high-tech manufacturing and specialised software can offer an independent and competitive alternative.

Several European firms are showcasing their work under the programme at MWC, including Nokia, Filtronic, OQ Technology and MinWave Technologies. Demonstrations include live displays of hybrid network architectures and orchestration of satellite-terrestrial systems.

A centrepiece of the exhibition highlights Europe’s space ambitions through a mixed-reality model of ESA’s Argonaut lunar lander, designed to deliver cargo to the Moon. Visitors can remotely operate a training rover via a live satellite link, underscoring how Europe’s connectivity infrastructure is intended to support not only terrestrial innovation but also future lunar missions.

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Mobile World Congress Opens in Barcelona With Focus on AI and 5G Concerns

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The Mobile World Congress opens its doors on Monday, marking its 20th year in Barcelona and showcasing the latest developments in global connectivity. Once known primarily as a launchpad for new smartphones, the annual technology gathering has evolved into a broader platform for artificial intelligence, next-generation networks and emerging digital infrastructure.

This year’s event is set to spotlight AI innovations and what organisers describe as the “IQ Era,” referring to the deeper integration of artificial intelligence into daily life and industry. Exhibitions will also explore the future of airport travel, advances in robotics and discussions around 5G and early 6G development.

Vivek Badrinath, director general of the GSMA, which hosts the conference, issued a warning about Europe’s lagging 5G deployment in remarks to Euronews. He said that while the United States and China have advanced in standalone 5G networks, enabling industrial automation in ports and factories, Europe has reached only about 3 percent deployment of 5G standalone technology.

Badrinath described the situation as a “chicken and egg” problem. Without broad network coverage, European companies are reluctant to invest in robotics or AI systems that depend on 5G. At the same time, limited demand slows infrastructure rollout. “If we don’t roll out 5G properly, you’re out of the game,” he said, arguing that digital competitiveness depends on strong network foundations.

Regulatory reform is expected to be a central topic at the conference, particularly around the European Union’s proposed Digital Network Act, which aims to modernise and harmonise connectivity rules. Telecom operators have called for changes that would allow greater consolidation and investment capacity. Industry leaders point to Europe’s fragmented market of roughly 200 operators, many serving around five million customers each, compared with the far larger scale of major providers in the US and China.

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Government participation at the event remains strong. Last year’s ministerial programme drew dozens of ministers and regulatory agency heads, and similar high-level attendance is expected this year, offering a forum for dialogue between policymakers and industry executives.

Beyond policy debates, organisers say MWC will continue to highlight consumer and enterprise technologies. Among the anticipated product showcases is a foldable robotic phone from Chinese brand Honor. The exhibition will also introduce “Airport of the Future,” demonstrating how connectivity is reshaping aviation systems, and “New Frontiers,” a space dedicated to quantum computing, robotics and satellite-based non-terrestrial networks.

As the conference enters its third decade in Barcelona, organisers aim to balance technological ambition with urgent discussions about Europe’s digital future.

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