Tech
Meta to Use AI Interactions for Advertising, Raising Fresh Privacy Concerns
Meta Platforms, the parent company of Facebook, Instagram, WhatsApp and Messenger, has announced that it will begin using conversations with its artificial intelligence (AI) products to deliver targeted advertising and recommendations — a shift that has sparked debate about transparency and privacy.
The new policy means that both text and audio interactions with Meta’s AI digital assistant, available across its apps as well as through a standalone site and in Ray-Ban Meta smart glasses, will be factored into advertising profiles. According to the company, the data could influence what kind of ads or recommended content a user sees.
Adam Mosseri, head of Instagram, sought to dispel long-standing rumours that the company listens to users’ conversations via their microphones. “I swear, we do not listen to your microphone,” he said in a video posted Wednesday. But the platform may no longer need to — its AI will now serve as a more direct way of shaping personalised ads.
Meta’s privacy and data policy manager Christy Harris said the change is a “natural progression” of its personalisation strategy. She gave the example of a user planning a family holiday with the digital assistant. “The Reels that I see on my Facebook feed or other types of content that is recommended to me could include family-friendly travel destinations,” Harris explained. “It could include ads for hotels or other signals informed by the conversation that I have had with Meta AI.”
The rollout will begin in the United States, where users will receive notifications from 7 October, with the changes taking effect on 16 December. Meta has confirmed it will extend the system to the United Kingdom and the European Union at a later stage, once it navigates regulatory requirements.
Europe’s strict General Data Protection Regulation (GDPR) rules could present a significant hurdle. Meta has previously delayed launches of new products in the region, including its AI assistant, which arrived in Europe eight months later than in the United States due to compliance issues. Regulators have yet to comment on how the company’s new advertising approach will fit within existing data protection frameworks.
Meta CEO Mark Zuckerberg has previously hinted at monetising the AI assistant, saying there would be “opportunities to either insert paid recommendations” or create a subscription model offering expanded services. The company says its AI tools already have more than one billion active monthly users across its platforms.
While Meta insists the move is aimed at improving user experience, critics are likely to see it as another example of the tech giant pushing the boundaries of data use. For now, users will not be able to opt out of the AI-driven advertising changes, raising fresh concerns over how much control individuals have over their online information.
Tech
Experts Question Impact of Australia’s New Social Media Ban for Children Under 16
Australia has introduced sweeping restrictions that prevent children under 16 from creating or maintaining accounts on major social media platforms, but experts warn the measures may not significantly change young people’s online behaviour. The restrictions, which took effect on December 10, apply to platforms including Facebook, Instagram, TikTok, Snapchat, YouTube, Twitch, Reddit and X.
Under the new rules, children cannot open accounts, yet they can still access most platforms without logging in—raising questions about how effective the regulations will be in shaping online habits. The eSafety Commissioner says the reforms are intended to shield children from online pressures, addictive design features and content that may harm their health and wellbeing.
Social media companies are required to block underage users through age-assurance tools that rely on facial-age estimation, ID uploads or parental consent. Ahead of the rollout, authorities tested 60 verification systems across 28,500 facial recognition assessments. The results showed that while many tools could distinguish children from adults, accuracy declined among users aged 16 and 17, girls and non-Caucasian users, where estimates could be off by two years or more. Experts say the limitations mean many teenagers may still find ways around the rules.
“How do they know who is 14 or 15 when the kids have all signed up as being 75?” asked Sonia Livingstone, a social psychology professor at the London School of Economics. She warned that misclassifications will be common as platforms attempt to enforce the regulations.
Meta acknowledged the challenge, saying complete accuracy is unlikely without requiring every user to present government ID—something the company argues would raise privacy and security concerns. Users over 16 who lose access by mistake are allowed to appeal.
Several platforms have criticised the ban, arguing that it removes teenagers from safer, controlled environments. Meta and Google representatives told Australian lawmakers that logged-in teenage accounts already come with protections that limit contact from unknown users, filter sensitive subjects and disable personalised advertising. Experts say these protections are not always effective, citing studies where new YouTube and TikTok accounts quickly received misogynistic or self-harm-related content.
Analysts expect many teenagers to shift to smaller or lesser-regulated platforms. Apps such as Lemon8, Coverstar and Tango have surged into Australia’s top downloads since the start of December. Messaging apps like WhatsApp, Telegram and Signal—exempt from the ban—have also seen a spike in downloads. Livingstone said teenagers will simply “find alternative spaces,” noting that previous bans in other countries pushed young users to new platforms within days.
Researchers caution that gaming platforms such as Discord and Roblox, also outside the scope of the ban, may become new gathering points for young Australians. Studies will be conducted to assess the long-term impact on mental health and whether the restrictions support or complicate parents’ efforts to regulate screen time.
Experts say it may take several years to determine whether the ban delivers meaningful improvements to children’s wellbeing.
Tech
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Tech
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