Tech
Generative AI Adoption Varies Widely Across Europe, Survey Finds
The use of generative artificial intelligence (Gen AI) tools such as ChatGPT, Gemini, and Grok has grown significantly across Europe, with millions of people now relying on the technology for personal, work, and educational purposes. These tools can generate new content, including text, images, code, and videos, based on user prompts and patterns learned from existing data.
According to Eurostat, about one-third of Europeans aged 16 to 74 used AI tools at least once in 2025. However, adoption rates vary widely across the continent, with usage ranging from 17 percent in Turkey to 56 percent in Norway. Within the European Union, Denmark leads with 48 percent of people reporting AI use, while Romania has the lowest rate at 18 percent.
Thirteen countries reported that at least two in five people had used Gen AI tools in the three months prior to the survey. These include Switzerland and Estonia (47 percent each), Malta (46 percent), Finland (46 percent), Ireland (45 percent), the Netherlands (45 percent), Cyprus (44 percent), Greece (44 percent), Luxembourg (43 percent), Belgium (42 percent), and Sweden (42 percent).
Conversely, eight countries saw usage fall below 25 percent, including Serbia (19 percent), Italy (20 percent), Bosnia and Herzegovina (20 percent), North Macedonia (22 percent), Bulgaria (23 percent), Poland (23 percent), Turkey (17 percent), and Romania (18 percent). Among major EU economies, Germany (32 percent) and Italy (20 percent) remain below the EU average, while Spain (38 percent) and France (37 percent) slightly exceed it.
Experts say the differences reflect the broader digital landscape and skill levels in each country. Colin van Noordt, a researcher at KU Leuven University in Belgium, told Euronews Next that nations with strong digital foundations, like Denmark and Switzerland, have higher adoption rates because their populations already possess digital skills, frequent internet use, and familiarity with technology.
“In countries with lower adoption, people often don’t know generative AI exists or are unsure how to use it,” van Noordt said. He added that understanding how AI can be applied in daily life or work, often referred to as “AI literacy,” is a major factor in adoption. Government policies may encourage use, but underlying digital culture and practical skills appear to have a greater impact, he said.
The survey also highlighted differences in how AI is used. Across the EU, personal use (25 percent) exceeds work-related use (15 percent) in every country, though the gap varies. In the Netherlands, personal and work use are nearly equal at 28 percent and 27 percent, respectively. In Greece, 41 percent use AI personally, compared with just 16 percent at work.
Use of AI in formal education is limited, with only 9 percent of Europeans reporting educational use. Sweden and Switzerland lead at 21 percent, while Hungary records just 1 percent. Analysts suggest that uncertainty over practical applications of AI continues to limit workplace and educational adoption.
The Eurostat data underscores a clear north–south and west–east divide in Gen AI adoption, with Nordic and digitally advanced countries leading the way and southern, central-eastern, and Balkan nations trailing.
Tech
ESA and GSMA Launch €100 Million Initiative to Advance Europe’s 6G and AI Ambitions
Europe has stepped up its push to lead in next-generation connectivity with a new partnership between the European Space Agency and the GSMA aimed at strengthening 6G and artificial intelligence capabilities through satellite-based communications.
The two organisations announced at the Mobile World Congress a joint funding programme worth up to €100 million to accelerate the integration of satellite and terrestrial mobile networks, known as non-terrestrial networks (NTN). The initiative marks one of Europe’s most significant public investments to date in hybrid satellite-mobile infrastructure.
Antonio Franchi, head of the 5G/6G NTN Programme Office at ESA, described connectivity as the backbone for unlocking advanced technologies. He said the funding would support the development of networks, services and digital tools that could benefit industries and society at large as digital transformation expands.
The programme is open to companies and organisations based in EU member states, which can apply by submitting formal proposals to ESA. Projects will be selected following an evaluation process.
Funding will focus on four core areas: artificial intelligence-driven management of multi-orbit satellite and ground networks; direct-to-device connectivity for smartphones and Internet of Things devices; collaborative 5G and 6G testing platforms; and early research into edge intelligence and advanced IoT systems.
The types of applications envisioned include telemedicine and telesurgery, autonomous driving systems and precision agriculture, all of which depend on reliable, high-capacity connectivity. By merging satellite coverage with mobile infrastructure, the initiative aims to extend high-speed communication even to remote regions.
Alex Sinclair, chief technology officer at GSMA, said combining the mobile industry’s global reach with ESA’s expertise in space technology would help usher in a new era of connectivity and deliver transformative benefits.
The move comes as global competition intensifies in satellite internet and advanced communications, with US companies currently holding a strong position. European officials say the continent’s strength in high-tech manufacturing and specialised software can offer an independent and competitive alternative.
Several European firms are showcasing their work under the programme at MWC, including Nokia, Filtronic, OQ Technology and MinWave Technologies. Demonstrations include live displays of hybrid network architectures and orchestration of satellite-terrestrial systems.
A centrepiece of the exhibition highlights Europe’s space ambitions through a mixed-reality model of ESA’s Argonaut lunar lander, designed to deliver cargo to the Moon. Visitors can remotely operate a training rover via a live satellite link, underscoring how Europe’s connectivity infrastructure is intended to support not only terrestrial innovation but also future lunar missions.
Tech
Mobile World Congress Opens in Barcelona With Focus on AI and 5G Concerns
Tech
Transatlantic Tensions on Digital Rules Highlight Need for Cooperation
Discussions between Europe and the United States over digital regulation continue to be marked by miscommunication and frustration, even as competitors observe from the sidelines. Europeans and Americans talk past each other while rivals watch. The European Union can set its own standards, but in an interconnected economy, decoupling fantasies and grandstanding won’t help.
The debate often centres on “free speech” concerns voiced by U.S. tech companies and policymakers in response to the EU’s legislative framework for digital platforms. In Europe, such narratives typically prompt defensive reactions. Some Europeans respond with a blunt message: “This is our land, our Union, our laws, follow them, or leave the EU—we’ll find alternative products to use!” Public awareness of American constitutional amendments is low across Europe, just as Americans pay little attention to European digital acts and regulations.
The transatlantic dialogue is further complicated by the global nature of social media platforms. Any EU legislation affecting user experience inevitably influences the functioning of these platforms worldwide, touching on what Americans see as free speech rights. The EU also seeks to extend its influence through the “Brussels effect,” ensuring that European rules shape global standards, while the U.S. maintains a large trade surplus in services and competes technologically with China. This mix of economic, political, and regulatory factors explains why U.S. attention is sharply focused on Europe’s digital policies.
Europeans argue that their 450-million-consumer market has the right to set rules that reflect local principles and values. Attempts to adjust or simplify regulations are difficult, with efforts often met with political resistance and scrutiny. The regulatory ecosystem in Europe supports industries of lawyers, consultants, and experts whose work depends on maintaining complex rules, making reform a sensitive topic.
On the American side, anti-EU rhetoric by public figures has sometimes compounded the problem, drowning out moderates and reinforcing defensive European responses. Analysts note that both regions have seen productive voices sidelined as grandstanding and negative statements dominate public discourse.
Observers argue that long-term thinking is necessary. By evaluating the EU-U.S. tech partnership in the broader context of global alliances, including China and Russia, policymakers can better assess priorities and avoid unnecessary disruption. Blank-slate decoupling between Europe and the United States is unrealistic, and delaying constructive dialogue risks broader economic consequences.
Experts warn that continued transatlantic infighting benefits other global powers and weakens the ability of both regions to set coherent standards in emerging technologies. The message from analysts is clear: cooperation, not confrontation, will determine whether the EU and U.S. can maintain leadership in digital regulation while safeguarding economic and technological interests.
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