Tech
EU Political Ad Ban Sparks Fears of Boosting Illiberal Regimes
The European Union’s new rules on political advertising, set to take effect in October 2025, have prompted tech giants Meta and Google to suspend all political and social advertising across Europe. While the legislation was intended to promote transparency and fairness in election campaigns, critics warn it could inadvertently strengthen the hand of authoritarian-leaning governments that dominate traditional media.
The Regulation on the Transparency and Targeting of Political Advertising (TTPA) is designed to make paid political content more accountable by limiting microtargeting and requiring disclosure of who finances campaigns. But with the withdrawal of the two largest digital platforms from the market, opposition parties across the continent could lose one of their most important avenues to reach voters.
Hungary as a test case
The potential pitfalls of the new regime are already clear in Hungary, where Prime Minister Viktor Orbán’s ruling Fidesz party commands overwhelming control of the media landscape. Over the past decade, Fidesz has consolidated influence over regional newspapers, public broadcasters, and pro-government outlets, while bolstering its message through political networks operating under the guise of civil society organisations.
For Hungary’s opposition, social media advertising has been one of the few tools available to challenge the government’s dominance of traditional channels. The ban on paid political ads threatens to strip them of that platform ahead of the country’s next general election in 2026.
Analysts say Fidesz is well placed to adapt to the new environment. Its network of loyal organisations and state-friendly newspapers is expected to find ways to spread government-aligned narratives online through proxies and content presented as organic rather than paid. Meanwhile, rural communities—already exposed primarily to government-influenced media—are likely to remain a stronghold for Fidesz messaging.
Risks of distortion
Although the EU’s rules are intended to curb manipulation and ensure a level playing field, some observers argue they could achieve the opposite effect in countries where checks and balances are weak. “The absence of paid online advertising may look like neutrality, but in practice it removes one of the few tools available to weaker political actors,” one European policy analyst noted.
Without access to digital ad space, opposition groups will struggle to counterbalance governments that command state resources and dominate the airwaves. In such contexts, critics fear the changes could tilt electoral competition even further in favour of ruling parties.
As the 2026 Hungarian elections approach, the EU’s reform is set to face its first major test. While the TTPA was designed to make democracy more transparent, the unintended consequences risk creating an uneven playing field—allowing illiberal regimes greater freedom to shape public opinion and tighten their grip on power.
Tech
Study Says EU Regulations Are Slowing Rollout of Advanced AI Models
A new study by Governance.AI has found that European Union regulations are delaying the rollout of advanced artificial intelligence models, with technology companies increasingly pointing to the bloc’s regulatory framework as a key obstacle to launching new AI products in Europe.
The report examined 375 large language models (LLMs) released between June 2018 and May 2026, comparing their availability across the United States, the European Union and the United Kingdom. According to the findings, at least 11 percent of advanced AI model releases were either delayed or never launched in the EU compared with the United States. In the UK, the figure stood at 7 percent.
Researchers said they identified 68 cases in which AI models experienced delays or were withheld from specific markets. Regulatory factors were cited as the primary reason in 56 of those cases, making them the most common cause of restricted availability.
The study reviewed releases from major AI developers, including Meta, Google, OpenAI and Anthropic. Meta recorded the highest proportion of delayed or unavailable releases, with 26 percent of its AI models delayed or withheld in the EU and 15 percent in the UK. Anthropic’s Claude 3 Opus was highlighted as one example, with its web application arriving in the EU 71 days later than in the United States.
According to the report, data protection rules have emerged as the biggest regulatory hurdle, particularly for AI systems capable of processing images, audio and real-time video rather than text alone.
The researchers argued that uncertainty surrounding the application of the General Data Protection Regulation (GDPR) to AI model training and deployment has created additional challenges for developers. They also said enforcement of data protection rules has generally been stricter within the EU than in the UK, despite both jurisdictions sharing similar legal foundations following the adoption of the GDPR before Britain’s exit from the bloc.
The report noted that the full impact of newer legislation, including the Digital Markets Act, which began taking effect in 2023, and the Artificial Intelligence Act, adopted in 2024, has yet to be fully reflected in the data.
At the same time, the European Union is reviewing proposals aimed at making data rules more practical for AI development through its Digital Omnibus initiative. Lawmakers are also considering changes to copyright legislation and the AI Act’s copyright provisions to strengthen protections for creators, measures that researchers say could affect future AI model availability if implemented too strictly.
John Lidiard, a UK AI policy researcher and one of the report’s authors, said policymakers should consider the impact that regulatory barriers can have on businesses and consumers seeking access to the latest AI technologies. He said balancing innovation with effective oversight would remain a key challenge as governments continue to develop AI regulations.
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