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Europe’s 2025 App Market Shows Divide Between Downloads and Revenue

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Europe’s app market in 2025 reveals a clear gap between what users download and what generates the most revenue. While utility, shopping, and AI apps lead in downloads, entertainment, subscription, and dating apps dominate earnings.

According to estimates from AppFigures shared with Euronews Next, the most downloaded app in the EU last year was ChatGPT, with just over 64 million downloads. It was followed by shopping platform Temu with nearly 44 million. Downloads for other top apps drop to around 27 million, including Threads (27.3 million), TikTok (26.8 million), CapCut (25.5 million), and Google Gemini (25.2 million). Rounding out the top ten were WhatsApp Messenger, Revolut, Vinted, and Lidl Plus, each exceeding 22 million downloads.

Productivity apps emerged as a major category, driven largely by artificial intelligence. ChatGPT and Google Gemini signal AI tools moving from niche use to mainstream adoption, as Europeans increasingly rely on AI for work, study, and personal tasks. Shopping apps also featured prominently, with Temu, SHEIN, Vinted, Lidl Plus, and Klarna ranking high. Photo and video apps reflect the rising importance of content creation for social media and small businesses.

Despite dominating downloads, these apps do not always generate the highest revenue. AppFigures data show that TikTok earned an estimated €740 million in Europe, making it the top-grossing app, even though it ranked fourth in downloads. ChatGPT followed with €448 million, demonstrating that AI subscriptions are converting users into paying customers.

Dating apps also ranked high by revenue despite not appearing among the top downloads. Tinder generated €429 million, while Bumble and Badoo recorded €125 million and €81 million, respectively. Streaming services such as Disney+ (€351 million), Amazon Prime Video (€323 million), Google One (€283 million), and YouTube (€243 million) highlight the continued strength of subscription-based digital content.

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“The drivers behind spending in top-earning EU apps show a more diverse mix than several years ago, when most spending outside of mobile games went to entertainment and dating apps, such as Disney+, Spotify, Tinder, and Hulu,” Randy Nelson, head of market insights at AppFigures, told Euronews Next.

App rankings also vary significantly by country. In the UK, domestic finance and government services are popular, with GOV.UK ID Check and HMRC among the most downloaded apps. Local retail and finance platforms such as Monzo and Tesco also rank highly. In Turkey, state-backed digital services like e-Devlet Kapısı and e-Nabız, alongside local e-commerce platforms Trendyol and sahibinden, dominate downloads, reflecting a preference for national platforms over cross-border alternatives.

Revenue estimates focus on in-app spending, including subscriptions and digital content, and do not account for physical goods or services. These figures also exclude the roughly 30 percent platform fee taken by Apple and Google, meaning actual developer earnings are lower than the reported totals.

The data underline the evolving European app market, where popularity does not always translate into revenue, and local preferences shape user behaviour in individual countries.

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AI Discovery of Critical PHP Flaws Triggers Global Website Shutdowns

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Artificial intelligence helped uncover two critical security vulnerabilities in PHP, a programming language used by about 70 per cent of websites worldwide, prompting government agencies, businesses and online platforms to take services offline while installing emergency fixes.

The flaws had remained undetected for more than a decade and could allow attackers to execute malicious code on vulnerable servers without logging in. The discovery triggered precautionary shutdowns across Europe, affecting services ranging from the Netherlands’ digital identity system and parliament website to government portals, hospitals and commercial platforms.

The Netherlands temporarily took its DigiD digital identity service, the Overheid.nl government portal and the lower house of parliament’s website offline. Finland’s state IT provider, Valtori, suspended government web services, while France and Germany also restricted access to several public websites.

CERT-EU, the cybersecurity service for European Union institutions, advised organisations unable to apply the fixes immediately to take affected websites offline. European institutions and national cyber response teams jointly urged operators to prioritise internet-facing systems.

PHP, originally named Personal Home Page, handles behind-the-scenes website functions such as processing payments, checking user logins and delivering content. It underpins widely used platforms including WordPress, Drupal and Joomla, making vulnerabilities in the language a potential threat to millions of online services.

The PHP Foundation released security updates on Wednesday and urged administrators to upgrade immediately. Patched versions include PHP 8.5.12, 8.4.27, 8.3.36 and 8.2.35. Older versions no longer receiving official updates should be considered vulnerable unless suppliers have applied the fixes separately.

The vulnerabilities, identified as CVE-2026-109618 and CVE-2026-109619, received severity ratings of 9.2 out of 10. They affect areas involving memory management and error handling, potentially enabling remote code execution under specific conditions.

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The PHP Foundation said developers had identified early signs of the problem during an external audit in 2024, but efforts to develop a practical exploit and determine an appropriate fix stalled for months. It described the delay as “a structural failure”.

Artificial intelligence subsequently helped researchers establish working attack methods. Security firm Calif identified a functional remote attack in August during an OpenAI-funded audit using OpenAI’s GPT-5.6 Sol model. OpenAI independently identified the same issue, while Wiz later found additional attack methods using its Wiz Atlas tool, Google’s Gemini 4 Argon and GPT-5.6 Sol.

Wiz researchers said one researcher had completed in a week work that might previously have required a specialist team months to accomplish. OpenAI described the findings as “one of the most impactful vulnerabilities in recent memory”.

The vulnerabilities were initially disclosed privately while developers prepared a patch. However, the identifiers leaked online on Tuesday, prompting PHP to bring forward the release. Technical details and proof-of-concept material subsequently circulated, increasing fears that attackers could quickly develop working exploits.

Security experts stressed that taking websites offline did not necessarily mean they had been compromised. The PHP Foundation said its security team found no functional exploit in the proof-of-concept material circulating when the patch was released.

However, Cloudflare reported observing attack traffic targeting its customers on Wednesday, while CERT-EU warned that public disclosure increased the likelihood of active probing.

Experts warned that smaller businesses and independently operated websites could remain exposed for weeks or months if their administrators failed to apply updates. Even organisations that patch their own systems may face risks from third-party services that remain vulnerable.

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The incident has also renewed calls for stronger investment in software security. The PHP Foundation relies on a relatively small group of funded developers and volunteers to maintain technology used by governments, banks and online retailers worldwide. Researchers say AI can accelerate vulnerability discovery, but experienced engineers remain essential to developing safe fixes and protecting interconnected systems.

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Uber Plans European Robotaxi Expansion After Driverless Taxi Trials in Zagreb

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Uber is preparing to expand its driverless taxi services across Europe after launching autonomous vehicle operations in Zagreb, Croatia, in partnership with local startup Verne and Chinese artificial intelligence company Pony.ai.

The companies began offering robotaxi rides in Zagreb in April, with vehicles initially operating under the supervision of human safety operators. After covering 200,000 kilometres on the city’s roads, the partnership has started limited fully driverless trips and is preparing to expand to Manchester in the United Kingdom.

The first fully driverless journeys began on September 10 for a limited group of invited users. The service operates along a 22-kilometre route connecting Verne’s headquarters with Zagreb’s Franjo Tuđman Airport.

Uber is also considering more than 30 European cities for potential expansion, with projects at different stages in London, Madrid, Munich and Zurich.

Passengers using the existing service can select autonomous rides when booking UberX or Comfort journeys through the platform. They can unlock the vehicle using their phones and access Uber support during the trip.

The vehicles are BAIC Arcfox Alpha T5 electric SUVs manufactured in China. Uber and Verne currently operate about 30 autonomous vehicles in Zagreb, which return to a central facility each night for cleaning and maintenance.

Although the initial service includes a safety operator, the latest trials are designed to demonstrate that the vehicles can complete journeys without anyone behind the wheel.

Annie Duvnjak, Uber’s global head of autonomous mobility operations, described the experience as “a little bit magically boring”, explaining that passengers initially notice the absence of a driver before becoming accustomed to the journey.

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The vehicles follow traffic rules cautiously, stopping at stop signs even when roads are empty and pulling over when confronted by aggressive drivers. The companies are using the trials to assess performance and improve the technology before expanding operations.

The programme operates within a restricted area and falls under Level 4 autonomous driving, which allows vehicles to operate without human intervention under specified conditions. Level 5 autonomy, which would permit unrestricted operation in all driving environments, has not yet been achieved commercially.

Pony.ai supplies the technology through its Virtual Driver system, which uses artificial intelligence to control the vehicle. The cars are equipped with 34 sensors, including nine LiDAR sensors, 14 cameras and four millimetre-wave radars, alongside microphones and other detection equipment.

Dr Ludi Wang, Pony.ai’s director of global communications, said the system is trained in a virtual environment before being deployed on public roads. The training process allows the AI to learn driving behaviour without relying on remote control during journeys.

Verne, co-founded by Croatian entrepreneur Mate Rimac, manages the fleet, daily operations and regulatory approvals. The company has worked on autonomous mobility since 2019 and is developing its own robotaxi service.

Uber provides the booking platform and passenger experience, while Pony.ai contributes autonomous driving technology. The companies say their partnership combines expertise from the United States, Europe and China despite differences in their regulatory approaches and technology policies.

Manchester is expected to become the partnership’s next European destination, with testing already under way and a potential service launch in the coming months.

Verne executive representatives have also confirmed discussions with Brussels, although any expansion will depend on whether the city can eventually support a fully driverless service. The companies say their broader ambition is to establish commercially viable autonomous taxi operations across Europe.

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Ukraine War Strikes Raise Questions Over Security of Europe’s AI Data Centres

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Attacks on data centres in Ukraine, Russia and the Middle East are raising concerns over the security of artificial intelligence infrastructure, prompting calls for European governments to rethink where and how they build major computing facilities.

Mehdi Paryavi, an adviser to the United Nations and founder of the International Data Center Authority, said recent strikes demonstrated how vulnerable data centres had become as military targets and warned that damage to critical facilities could disrupt entire economies.

“When you hit enough important targets, you can take down the entire economy,” Paryavi told Euronews Next.

He said attacks on data centres could affect essential services, including banking, healthcare and military operations, as countries become increasingly dependent on digital systems.

Russia has struck data centres in Kyiv, while Ukrainian drones have targeted multiple facilities in Russia in recent weeks. Kyiv has described some of its attacks as targeting infrastructure that generates revenue for Moscow’s war effort.

Data centres house servers and store the information needed to run digital services. They are also essential to the development of AI because they provide the computing capacity and energy required to train and operate advanced systems.

Their strategic importance has increased as Ukraine uses artificial intelligence for drone targeting and other military applications.

Paryavi said traditional approaches to choosing data centre locations and keeping them discreet might no longer provide sufficient protection. He suggested that countries may need to consider underground facilities, reinforced bunkers and air defence systems.

“The days that you would just build data centres in random locations are over,” he said.

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However, he acknowledged that governments and the technology industry had yet to find a clear solution that would improve security without slowing the expansion of AI computing capacity.

European AI expansion faces security questions

Asked whether the attacks would prompt European governments to reconsider plans for large-scale AI facilities, known as AI gigafactories, Paryavi said they would.

The European Commission told Euronews Next that a tender had been launched to establish up to seven AI gigafactories across Europe. The application process was scheduled to close on November 12, after which proposals would be evaluated and decisions made.

The Commission did not specifically address whether attacks on data centres would affect its plans.

Paryavi warned that the financial consequences of a major attack could be severe. Individual data centres can cost as much as $25 billion to build and take up to three years to complete, making destroyed facilities expensive and difficult to replace.

“Europe cannot afford to finance hundreds of billions of dollars of assets and then somebody takes them out,” he said, adding that the pace of construction might need to slow.

He urged European countries to coordinate their approach rather than develop infrastructure independently. Shared planning, he argued, could help address security threats alongside energy shortages and a lack of skilled workers.

Paryavi also suggested concentrating data centres in designated digital hubs instead of scattering facilities across multiple locations. Such clusters could make it easier to establish coordinated protection systems, including air defence.

The debate highlights a growing challenge for governments seeking to expand AI capacity while protecting the infrastructure on which digital economies increasingly depend.

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