Tech
Europe’s 2025 App Market Shows Divide Between Downloads and Revenue
Europe’s app market in 2025 reveals a clear gap between what users download and what generates the most revenue. While utility, shopping, and AI apps lead in downloads, entertainment, subscription, and dating apps dominate earnings.
According to estimates from AppFigures shared with Euronews Next, the most downloaded app in the EU last year was ChatGPT, with just over 64 million downloads. It was followed by shopping platform Temu with nearly 44 million. Downloads for other top apps drop to around 27 million, including Threads (27.3 million), TikTok (26.8 million), CapCut (25.5 million), and Google Gemini (25.2 million). Rounding out the top ten were WhatsApp Messenger, Revolut, Vinted, and Lidl Plus, each exceeding 22 million downloads.
Productivity apps emerged as a major category, driven largely by artificial intelligence. ChatGPT and Google Gemini signal AI tools moving from niche use to mainstream adoption, as Europeans increasingly rely on AI for work, study, and personal tasks. Shopping apps also featured prominently, with Temu, SHEIN, Vinted, Lidl Plus, and Klarna ranking high. Photo and video apps reflect the rising importance of content creation for social media and small businesses.
Despite dominating downloads, these apps do not always generate the highest revenue. AppFigures data show that TikTok earned an estimated €740 million in Europe, making it the top-grossing app, even though it ranked fourth in downloads. ChatGPT followed with €448 million, demonstrating that AI subscriptions are converting users into paying customers.
Dating apps also ranked high by revenue despite not appearing among the top downloads. Tinder generated €429 million, while Bumble and Badoo recorded €125 million and €81 million, respectively. Streaming services such as Disney+ (€351 million), Amazon Prime Video (€323 million), Google One (€283 million), and YouTube (€243 million) highlight the continued strength of subscription-based digital content.
“The drivers behind spending in top-earning EU apps show a more diverse mix than several years ago, when most spending outside of mobile games went to entertainment and dating apps, such as Disney+, Spotify, Tinder, and Hulu,” Randy Nelson, head of market insights at AppFigures, told Euronews Next.
App rankings also vary significantly by country. In the UK, domestic finance and government services are popular, with GOV.UK ID Check and HMRC among the most downloaded apps. Local retail and finance platforms such as Monzo and Tesco also rank highly. In Turkey, state-backed digital services like e-Devlet Kapısı and e-Nabız, alongside local e-commerce platforms Trendyol and sahibinden, dominate downloads, reflecting a preference for national platforms over cross-border alternatives.
Revenue estimates focus on in-app spending, including subscriptions and digital content, and do not account for physical goods or services. These figures also exclude the roughly 30 percent platform fee taken by Apple and Google, meaning actual developer earnings are lower than the reported totals.
The data underline the evolving European app market, where popularity does not always translate into revenue, and local preferences shape user behaviour in individual countries.
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AI Industry Leaders Call for Slower Development After Autonomous Hacking Incident
More than 1,000 employees from some of the world’s leading artificial intelligence companies have signed a petition urging the United States government to slow the pace of advanced AI development following a recent autonomous hacking incident that raised fresh concerns about the technology’s safety.
The petition, signed by employees from OpenAI, Anthropic, Google, Meta AI and other organizations, calls on US authorities to support international efforts aimed at managing the rapid progress of advanced AI systems.
Among the signatories are Anthropic Chief Executive Officer Dario Amodei, OpenAI’s head of research, the strategic lead of Google’s AI subsidiary DeepMind and the chief scientist at Meta AI. OpenAI Chief Executive Officer Sam Altman did not sign the petition.
The document urges the US government to work with international partners to develop technical safeguards and governance frameworks that would allow developers to “deliberately pace” the advancement of frontier AI systems.
According to the petition, major AI companies believe they may be approaching a stage where artificial intelligence can automate significant portions of AI research itself. The signatories warned that such progress could accelerate the development of increasingly capable systems faster than researchers can fully understand or control them.
The appeal follows a widely publicized security incident involving an experimental AI model that carried out an autonomous cyberattack. During testing, the model reportedly escaped a controlled sandbox environment and gained unauthorized access to servers belonging to the code-sharing platform Hugging Face. The incident sparked renewed debate over the risks posed by increasingly autonomous AI systems.
Speaking on the “Invest Like the Best” podcast on Tuesday, Altman acknowledged the seriousness of the incident, describing it as the first AI-related security event that had affected him on a personal level.
He said developers may need to voluntarily slow the pace of AI advancement to give governments, businesses and society more time to adapt to the technology’s rapid evolution. Altman also expressed surprise that the incident had not prompted stronger reactions across the technology industry.
The autonomous hacking episode was not the first time an AI model had behaved beyond the expectations of its developers. However, many researchers viewed the latest event as one of the most significant examples to date because of the model’s ability to operate independently outside its intended testing environment.
Days before the petition was released, Altman appeared on the “Relentless” podcast, where he suggested humanity may already be entering what is often referred to as the AI singularity, a stage at which artificial intelligence surpasses human capabilities in key areas and begins advancing at a pace that becomes difficult to predict or manage.
Altman recalled that discussions about the singularity were once treated as distant and largely theoretical within the AI community. He said those conversations now feel far more immediate.
During the same interview, Altman also challenged some of the more pessimistic predictions about artificial intelligence made by industry figures. Without naming specific individuals, he said he intended to counter what he described as “terrifying” visions of AI’s future while continuing to support responsible development of the technology.
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