Tech
Europe’s 2025 App Market Shows Divide Between Downloads and Revenue
Europe’s app market in 2025 reveals a clear gap between what users download and what generates the most revenue. While utility, shopping, and AI apps lead in downloads, entertainment, subscription, and dating apps dominate earnings.
According to estimates from AppFigures shared with Euronews Next, the most downloaded app in the EU last year was ChatGPT, with just over 64 million downloads. It was followed by shopping platform Temu with nearly 44 million. Downloads for other top apps drop to around 27 million, including Threads (27.3 million), TikTok (26.8 million), CapCut (25.5 million), and Google Gemini (25.2 million). Rounding out the top ten were WhatsApp Messenger, Revolut, Vinted, and Lidl Plus, each exceeding 22 million downloads.
Productivity apps emerged as a major category, driven largely by artificial intelligence. ChatGPT and Google Gemini signal AI tools moving from niche use to mainstream adoption, as Europeans increasingly rely on AI for work, study, and personal tasks. Shopping apps also featured prominently, with Temu, SHEIN, Vinted, Lidl Plus, and Klarna ranking high. Photo and video apps reflect the rising importance of content creation for social media and small businesses.
Despite dominating downloads, these apps do not always generate the highest revenue. AppFigures data show that TikTok earned an estimated €740 million in Europe, making it the top-grossing app, even though it ranked fourth in downloads. ChatGPT followed with €448 million, demonstrating that AI subscriptions are converting users into paying customers.
Dating apps also ranked high by revenue despite not appearing among the top downloads. Tinder generated €429 million, while Bumble and Badoo recorded €125 million and €81 million, respectively. Streaming services such as Disney+ (€351 million), Amazon Prime Video (€323 million), Google One (€283 million), and YouTube (€243 million) highlight the continued strength of subscription-based digital content.
“The drivers behind spending in top-earning EU apps show a more diverse mix than several years ago, when most spending outside of mobile games went to entertainment and dating apps, such as Disney+, Spotify, Tinder, and Hulu,” Randy Nelson, head of market insights at AppFigures, told Euronews Next.
App rankings also vary significantly by country. In the UK, domestic finance and government services are popular, with GOV.UK ID Check and HMRC among the most downloaded apps. Local retail and finance platforms such as Monzo and Tesco also rank highly. In Turkey, state-backed digital services like e-Devlet Kapısı and e-Nabız, alongside local e-commerce platforms Trendyol and sahibinden, dominate downloads, reflecting a preference for national platforms over cross-border alternatives.
Revenue estimates focus on in-app spending, including subscriptions and digital content, and do not account for physical goods or services. These figures also exclude the roughly 30 percent platform fee taken by Apple and Google, meaning actual developer earnings are lower than the reported totals.
The data underline the evolving European app market, where popularity does not always translate into revenue, and local preferences shape user behaviour in individual countries.
Tech
Meta Apps Collect More User Data Than Other Big Tech, Study Finds
Meta’s apps collect more types of user data on average than applications from other major technology companies, according to research by cybersecurity and privacy company Surfshark.
The study analysed 171 apps available through Apple’s App Store that were developed by Meta, Google, Microsoft, Apple and Amazon. Researchers examined the types of information identified in each app’s privacy disclosures across 35 data categories.
Meta ranked highest, with its apps collecting an average of 25 out of 35 possible data types. Surfshark said this was more than three times the average recorded for some other major technology companies.
The categories examined included information such as browsing history, precise location, purchase details and other personal data that applications can collect or associate with users.
Seven of the apps identified among the most data-intensive were owned by Meta. They included Facebook, Messenger and Meta AI, as well as Meta Horizon, Meta Ads Manager, Meta Business Suite and Forum.
The findings put Meta well ahead of the other companies included in the analysis.
Google apps collected an average of 17 data types, according to Surfshark, while Amazon collected 12. Microsoft averaged eight types and Apple seven.
The research focuses on the number of data categories associated with each application rather than the volume of individual records collected from users. It also reflects information disclosed by developers through App Store privacy labels, which can vary according to how companies classify and report their data practices.
Meta operates some of the world’s most widely used digital platforms, including Facebook, Instagram, Messenger and WhatsApp. Its services rely heavily on advertising and personalised experiences, making user information an important part of its business model.
The findings are likely to renew questions about how much personal information consumers share when using popular social media and technology services.
Privacy concerns have increased as technology companies expand their use of artificial intelligence, targeted advertising and personalised recommendations. AI-powered applications can require access to additional information depending on their features and how users interact with them.
Surfshark’s analysis does not by itself establish whether any company has violated privacy laws or whether the data collected is used improperly. The number of data categories listed by an app also does not necessarily indicate how much information a particular user contributes.
However, the research highlights the differences in data collection practices among major technology companies.
The findings could encourage users to review application privacy settings and the information requested by apps before installing or continuing to use them.
As regulators and consumers place greater scrutiny on digital privacy, technology companies face increasing pressure to explain clearly what information they collect, why it is needed and how long it is retained.
Tech
Anthropic AI Models Accessed Three Organisations During Security Testing
Tech
Digital Barter Apps Gain Popularity as Rising Living Costs Drive Skills-for-Time Economy
-
Entertainment2 years agoMeta Acquires Tilda Swinton VR Doc ‘Impulse: Playing With Reality’
-
Sports2 years agoChina’s Historic Olympic Victory Sparks National Pride Amid Controversy
-
Business2 years agoSaudi Arabia’s Model for Sustainable Aviation Practices
-
Business2 years agoRecent Developments in Small Business Taxes
-
Home Improvement2 years agoEffective Drain Cleaning: A Key to a Healthy Plumbing System
-
Politics2 years agoWho was Ebrahim Raisi and his status in Iranian Politics?
-
Sports2 years agoKeely Hodgkinson Wins Britain’s First Athletics Gold at Paris Olympics in 800m
-
Business2 years agoCarrectly: Revolutionizing Car Care in Chicago
