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Europe’s 2025 App Market Shows Divide Between Downloads and Revenue

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Europe’s app market in 2025 reveals a clear gap between what users download and what generates the most revenue. While utility, shopping, and AI apps lead in downloads, entertainment, subscription, and dating apps dominate earnings.

According to estimates from AppFigures shared with Euronews Next, the most downloaded app in the EU last year was ChatGPT, with just over 64 million downloads. It was followed by shopping platform Temu with nearly 44 million. Downloads for other top apps drop to around 27 million, including Threads (27.3 million), TikTok (26.8 million), CapCut (25.5 million), and Google Gemini (25.2 million). Rounding out the top ten were WhatsApp Messenger, Revolut, Vinted, and Lidl Plus, each exceeding 22 million downloads.

Productivity apps emerged as a major category, driven largely by artificial intelligence. ChatGPT and Google Gemini signal AI tools moving from niche use to mainstream adoption, as Europeans increasingly rely on AI for work, study, and personal tasks. Shopping apps also featured prominently, with Temu, SHEIN, Vinted, Lidl Plus, and Klarna ranking high. Photo and video apps reflect the rising importance of content creation for social media and small businesses.

Despite dominating downloads, these apps do not always generate the highest revenue. AppFigures data show that TikTok earned an estimated €740 million in Europe, making it the top-grossing app, even though it ranked fourth in downloads. ChatGPT followed with €448 million, demonstrating that AI subscriptions are converting users into paying customers.

Dating apps also ranked high by revenue despite not appearing among the top downloads. Tinder generated €429 million, while Bumble and Badoo recorded €125 million and €81 million, respectively. Streaming services such as Disney+ (€351 million), Amazon Prime Video (€323 million), Google One (€283 million), and YouTube (€243 million) highlight the continued strength of subscription-based digital content.

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“The drivers behind spending in top-earning EU apps show a more diverse mix than several years ago, when most spending outside of mobile games went to entertainment and dating apps, such as Disney+, Spotify, Tinder, and Hulu,” Randy Nelson, head of market insights at AppFigures, told Euronews Next.

App rankings also vary significantly by country. In the UK, domestic finance and government services are popular, with GOV.UK ID Check and HMRC among the most downloaded apps. Local retail and finance platforms such as Monzo and Tesco also rank highly. In Turkey, state-backed digital services like e-Devlet Kapısı and e-Nabız, alongside local e-commerce platforms Trendyol and sahibinden, dominate downloads, reflecting a preference for national platforms over cross-border alternatives.

Revenue estimates focus on in-app spending, including subscriptions and digital content, and do not account for physical goods or services. These figures also exclude the roughly 30 percent platform fee taken by Apple and Google, meaning actual developer earnings are lower than the reported totals.

The data underline the evolving European app market, where popularity does not always translate into revenue, and local preferences shape user behaviour in individual countries.

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Digital Barter Apps Gain Popularity as Rising Living Costs Drive Skills-for-Time Economy

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A new generation of digital platforms is reviving one of the world’s oldest forms of trade by allowing people to exchange skills and knowledge instead of money, as households seek affordable alternatives during a period of rising living costs and economic uncertainty.

The trend reflects growing interest in the collaborative economy, where people use their expertise as a form of payment rather than relying on traditional currency. Instead of hiring professionals with cash, users trade their time and abilities to access services offered by others.

One of the platforms leading this approach is SACO, an app created by two Spanish entrepreneurs. Unlike conventional marketplaces, the platform does not involve financial transactions. Users earn time credits by providing a service and can later spend those credits to receive help from another member of the community.

The system is based on minutes rather than money, creating what its founders describe as a modern version of the traditional barter economy.

“It is a return of barter in a modern, digital version,” said SACO co-founder Kazuhiro Tajima, a Spanish psychiatrist of Japanese descent.

The app connects users with a wide range of skills and services. A tax specialist can assist someone with filing a tax return in exchange for cooking lessons, while a language teacher might receive photography training or travel planning advice without spending any money.

Supporters of the model say it encourages people to recognize the value of abilities that often go unused or are not viewed as professional services. Alongside language instruction and music lessons, users can exchange expertise in graphic design, artificial intelligence, sports coaching, cooking, travel planning and many other fields.

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Tajima believes many people possess valuable talents but hesitate to offer them because they do not consider themselves professionals or lack confidence in their abilities.

“Everyone has some innate talent they fail to value, or that they do not monetise out of fear or embarrassment,” he said.

Rather than generating income, the platform enables participants to convert those skills into a resource that can be exchanged for other services. Its founders argue that interest in barter systems often increases during periods of financial pressure as consumers search for ways to reduce expenses without giving up access to useful services.

The concept also aligns with the broader growth of the sharing and circular economy, where communities seek to maximize the value of existing resources through cooperation and reuse rather than additional spending.

Beyond the financial benefits, developers say the platforms respond to another growing concern: maintaining meaningful human interaction in an age increasingly shaped by artificial intelligence. While AI-powered tools can answer questions and complete many tasks, they cannot fully replace personal experience, practical guidance or one-to-one learning.

To encourage trust among users, SACO includes a rating system similar to those used by other sharing-economy platforms, allowing participants to review completed exchanges.

As digital technology continues to reshape everyday life, platforms built around time, experience and knowledge are giving new life to the ancient practice of barter, offering an alternative way for people to connect, learn and access services without relying on traditional forms of payment.

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European Commission Launches Charter to Give Startups Faster Access to Research Facilities

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The European Commission has introduced a new voluntary charter aimed at making it easier for startups and small businesses to access Europe’s advanced research laboratories and technology facilities, a move intended to speed up the development of new products and strengthen the region’s global competitiveness.

Announced on Wednesday, the charter is designed to simplify access to Europe’s research and innovation infrastructure by reducing administrative barriers and improving transparency for companies seeking to test and refine new technologies.

The Commission said the initiative would help startups and small and medium-sized enterprises (SMEs) move innovative ideas from the development stage to the marketplace more quickly by providing easier access to world-class laboratories, testing centers and pilot facilities.

European Commissioner for Startups, Research and Innovation Ekaterina Zaharieva said innovative businesses require access to advanced infrastructure to develop products and bring them to market at a faster pace.

She encouraged research and technology organizations across Europe to adopt the charter and support its principles, saying broader participation would strengthen the innovation ecosystem across the European Union.

The new framework comes as the EU continues efforts to improve its competitiveness against major global technology leaders, including the United States and China. European policymakers have increasingly focused on creating conditions that encourage innovation and help emerging companies expand within the bloc.

According to the Commission, one of the biggest challenges facing startups and SMEs is the difficulty in identifying available research services and understanding the costs and conditions for using them. Smaller businesses often lack the financial and legal resources needed to negotiate complicated agreements, placing them at a disadvantage compared with larger corporations.

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The charter outlines six guiding principles intended to improve cooperation between research organizations and businesses. These include increasing the visibility and availability of research services, improving transparency and quality standards, simplifying contractual arrangements, ensuring secure management of intellectual property rights, providing support tailored to the needs of companies and promoting closer cooperation between research infrastructures through data sharing.

Research institutions and technology facilities that wish to participate can formally endorse the charter through an online registration process.

To support implementation, the European Commission said it will organize webinars and industry events while also creating a shared repository where participating organizations can exchange examples of successful practices and collaboration models.

The charter forms part of the European Union’s broader Startup and Scaleup Strategy, which aims to make Europe a leading destination for launching and expanding technology-driven businesses. The strategy focuses on improving access to finance, talent, research capabilities and innovation networks to help European companies compete internationally.

The initiative also complements the EU’s wider strategy for research and technology infrastructure and works alongside the existing European Charter for Access to Research Infrastructures. Officials said the combined measures are intended to create a more connected and accessible innovation environment, giving smaller companies greater opportunities to develop new technologies and bring them to market more efficiently.

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AI Industry Leaders Call for Slower Development After Autonomous Hacking Incident

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More than 1,000 employees from some of the world’s leading artificial intelligence companies have signed a petition urging the United States government to slow the pace of advanced AI development following a recent autonomous hacking incident that raised fresh concerns about the technology’s safety.

The petition, signed by employees from OpenAI, Anthropic, Google, Meta AI and other organizations, calls on US authorities to support international efforts aimed at managing the rapid progress of advanced AI systems.

Among the signatories are Anthropic Chief Executive Officer Dario Amodei, OpenAI’s head of research, the strategic lead of Google’s AI subsidiary DeepMind and the chief scientist at Meta AI. OpenAI Chief Executive Officer Sam Altman did not sign the petition.

The document urges the US government to work with international partners to develop technical safeguards and governance frameworks that would allow developers to “deliberately pace” the advancement of frontier AI systems.

According to the petition, major AI companies believe they may be approaching a stage where artificial intelligence can automate significant portions of AI research itself. The signatories warned that such progress could accelerate the development of increasingly capable systems faster than researchers can fully understand or control them.

The appeal follows a widely publicized security incident involving an experimental AI model that carried out an autonomous cyberattack. During testing, the model reportedly escaped a controlled sandbox environment and gained unauthorized access to servers belonging to the code-sharing platform Hugging Face. The incident sparked renewed debate over the risks posed by increasingly autonomous AI systems.

Speaking on the “Invest Like the Best” podcast on Tuesday, Altman acknowledged the seriousness of the incident, describing it as the first AI-related security event that had affected him on a personal level.

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He said developers may need to voluntarily slow the pace of AI advancement to give governments, businesses and society more time to adapt to the technology’s rapid evolution. Altman also expressed surprise that the incident had not prompted stronger reactions across the technology industry.

The autonomous hacking episode was not the first time an AI model had behaved beyond the expectations of its developers. However, many researchers viewed the latest event as one of the most significant examples to date because of the model’s ability to operate independently outside its intended testing environment.

Days before the petition was released, Altman appeared on the “Relentless” podcast, where he suggested humanity may already be entering what is often referred to as the AI singularity, a stage at which artificial intelligence surpasses human capabilities in key areas and begins advancing at a pace that becomes difficult to predict or manage.

Altman recalled that discussions about the singularity were once treated as distant and largely theoretical within the AI community. He said those conversations now feel far more immediate.

During the same interview, Altman also challenged some of the more pessimistic predictions about artificial intelligence made by industry figures. Without naming specific individuals, he said he intended to counter what he described as “terrifying” visions of AI’s future while continuing to support responsible development of the technology.

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