Tech
EU Pushes AI Adoption as Use Remains Uneven Across Europe
The European Union is funding AI adoption, drafting preparedness plans, and issuing ethics guidance, but AI tool use remains uneven and sometimes taboo. With 64 percent of Europeans saying AI literacy will be essential by 2030, the real test is turning ambition into measurable, high-scale outcomes.
The EU continues to support individuals and businesses in adopting AI technologies while issuing guidance on ethical use. According to a Eurobarometer survey on the future needs of digital education, nearly two-thirds of Europeans agree that AI skills will be crucial for everyone within the next decade.
Since 2021, AI adoption among European enterprises has grown by 12.3 percent, though only 19.95 percent of businesses currently use at least one AI tool. Adoption varies widely across the continent. Denmark leads with 42.03 percent of businesses using AI, followed by Finland, Sweden, Belgium, and Luxembourg, while Romania, Poland, Bulgaria, Greece, and Cyprus remain below 10 percent. Differences in AI maturity also exist, with some companies integrating AI strategically while others rely on individual tools without broader transformation plans.
Individual use of AI also shows disparities. About a third of Europeans report having used AI tools, though only 9.8 percent use generative AI for formal education. Sweden, Malta, Denmark, Spain, and Estonia rank highest in educational use, while Hungary, Romania, Poland, Bulgaria, and Germany trail far behind. Generative AI is more widely used for work, with 15.07 percent of Europeans reporting usage, led by Malta, Denmark, the Netherlands, Estonia, and Finland. For private purposes, around a quarter of Europeans use generative AI, with Cyprus, Greece, Estonia, and Malta at the top and Hungary at the bottom.
OpenAI’s ChatGPT dominates the European market with over 80 percent share, serving 120.4 million active users in the EU, roughly 26 percent of the population. Other AI tools, including Microsoft Copilot, Google Gemini, Claude, and Perplexity, account for the remainder.
The Eurobarometer survey shows Europeans have a balanced view on AI in classrooms, with 54 percent recognizing both benefits and risks and 22 percent opposing its use entirely. Experts say the EU must improve access to safe, age-appropriate AI tools for students and educators, especially in countries with lower digital skills and internet access. AI can also support teaching learners with learning difficulties and disabilities, offering opportunities to personalize instruction.
While the EU has launched strategies such as the AI Continent Action Plan and Apply AI initiative, experts emphasize that measurable KPIs, targeted support by sector, and differentiation by business size and maturity are critical to turning policy into high-impact outcomes without wasting public resources.
Europe faces a key challenge: ensuring AI adoption keeps pace with ambition and delivers tangible results across education, business, and daily life.
Tech
Meta Apps Collect More User Data Than Other Big Tech, Study Finds
Meta’s apps collect more types of user data on average than applications from other major technology companies, according to research by cybersecurity and privacy company Surfshark.
The study analysed 171 apps available through Apple’s App Store that were developed by Meta, Google, Microsoft, Apple and Amazon. Researchers examined the types of information identified in each app’s privacy disclosures across 35 data categories.
Meta ranked highest, with its apps collecting an average of 25 out of 35 possible data types. Surfshark said this was more than three times the average recorded for some other major technology companies.
The categories examined included information such as browsing history, precise location, purchase details and other personal data that applications can collect or associate with users.
Seven of the apps identified among the most data-intensive were owned by Meta. They included Facebook, Messenger and Meta AI, as well as Meta Horizon, Meta Ads Manager, Meta Business Suite and Forum.
The findings put Meta well ahead of the other companies included in the analysis.
Google apps collected an average of 17 data types, according to Surfshark, while Amazon collected 12. Microsoft averaged eight types and Apple seven.
The research focuses on the number of data categories associated with each application rather than the volume of individual records collected from users. It also reflects information disclosed by developers through App Store privacy labels, which can vary according to how companies classify and report their data practices.
Meta operates some of the world’s most widely used digital platforms, including Facebook, Instagram, Messenger and WhatsApp. Its services rely heavily on advertising and personalised experiences, making user information an important part of its business model.
The findings are likely to renew questions about how much personal information consumers share when using popular social media and technology services.
Privacy concerns have increased as technology companies expand their use of artificial intelligence, targeted advertising and personalised recommendations. AI-powered applications can require access to additional information depending on their features and how users interact with them.
Surfshark’s analysis does not by itself establish whether any company has violated privacy laws or whether the data collected is used improperly. The number of data categories listed by an app also does not necessarily indicate how much information a particular user contributes.
However, the research highlights the differences in data collection practices among major technology companies.
The findings could encourage users to review application privacy settings and the information requested by apps before installing or continuing to use them.
As regulators and consumers place greater scrutiny on digital privacy, technology companies face increasing pressure to explain clearly what information they collect, why it is needed and how long it is retained.
Tech
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