Tech
Danish Apps Surge as Citizens Seek to Avoid American Products Amid Trump Greenland Remarks
Mobile applications that help consumers identify and avoid American-made products have soared to the top of Denmark’s app store charts following US President Donald Trump’s recent comments about acquiring Greenland.
Danish shoppers are turning to the apps as a way to express their opposition to the idea of the United States purchasing the Arctic territory. Two apps, in particular, have seen a dramatic rise in downloads, with one app, UdenUSA—translated as NonUSA in English—becoming the most downloaded app in Denmark, surpassing even ChatGPT on the App Store.
UdenUSA allows users to scan products to determine their country of origin and suggests alternatives from nations other than the United States. Users can also add these alternative products to a shopping cart. Jonas Pipper, one of the app’s developers, told Denmark’s public broadcaster DR Nyheder that the app was designed to give consumers more clarity about their purchases rather than explicitly encouraging a boycott.
Another popular app, Made O’Meter, has also climbed the charts and currently ranks fifth on the Danish App Store. Both apps have gained attention as a tool for consumers to take tangible action in response to political developments.
Experts, however, say the economic impact of such boycotts is likely to be limited. American-made products account for only a small fraction of goods sold in Denmark. Louise Aggerstrøm Hansen, a private economist at Danske Bank, said roughly 1 percent of Danish food consumption comes directly from the United States, making it difficult to measure the real effect of the boycott.
Despite this, researchers note that the apps may offer users a sense of agency in response to political events. “A lot of people watch the news and see something they don’t like and get angry about it. In this case, it’s about ourselves and Greenland,” said Pelle Guldborg Hansen, a behavioural researcher at Roskilde University. “And then you just want to do something with your anger. No matter how small it is,” he added.
Trump has repeated his suggestion that the US should acquire Greenland since early January, prompting diplomatic meetings between officials from Greenland, Denmark, and the United States. The discussions have been described as “agreeing to disagree,” while public protests against any US takeover of the island have taken place across Greenland and Denmark.
The surge in downloads for these apps reflects a broader trend of citizens seeking ways to express political discontent through daily consumer choices. While the practical impact on American exports to Denmark may be minor, the apps provide a visible avenue for individuals to respond to international political debates and assert their views at a personal level.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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