Health
Study urges tobacco-style rules for ultra-processed foods
A new study suggests ultra-processed foods (UPFs) should face restrictions similar to tobacco, arguing that these products are engineered to drive compulsive consumption and may create addictive behaviors. Researchers from Harvard, Duke, and Michigan universities compared UPFs to cigarettes in design, marketing, and distribution, calling for stricter regulation of the industry rather than relying on individual choice.
“Some ultra-processed foods have crossed a line,” said Ashley Gearhardt, a psychology professor at the University of Michigan and one of the study’s authors. She noted that fizzy drinks, sweets, and fast food are designed less like traditional food and more like cigarettes, optimised for craving, rapid intake, and repeated consumption. “That level of harm demands regulatory action aimed at industry design and marketing, not individual willpower,” Gearhardt added.
The study highlights the growing consumption of UPFs worldwide and their links to serious health risks. Diets high in these products have been associated with obesity, diabetes, metabolic disorders, heart disease, and certain cancers, the World Health Organization warns. Examples of ultra-processed foods include frozen pizzas, ready-made meals, sweetened breakfast cereals, biscuits, sausages, ice cream, chicken nuggets, fish fingers, and instant noodles.
Researchers argue that many UPFs share more characteristics with cigarettes than with minimally processed fruits and vegetables. Both tobacco and UPFs begin as natural substances with low addictive potential but are industrially engineered to maximise consumption, accessibility, and profit. According to the study, understanding this industrial design should shift the focus from individual responsibility to corporate accountability.
“The foods driving modern epidemics of obesity, diabetes, and metabolic disease are not inherently harmful in their natural form,” the paper notes. “These products are carefully engineered to maximise hedonic impact, consumption, and profitability through industrial processing.”
The study recommends policies modeled on tobacco control to curb the impact of UPFs. Suggestions include taxes on nutrient-poor ultra-processed foods, restrictions on advertising—particularly to children—and reducing availability in hospitals and schools. Researchers also call for clearer product labelling, warning that marketing claims like “low fat” or “high protein” often mask highly processed products as healthier than they are.
Consumption of UPFs is rising rapidly. In the United States, over half of daily calories come from ultra-processed products, while in the United Kingdom, they make up almost two-thirds of adolescent calorie intake. Researchers warn that without targeted regulation, the health burden associated with these products will continue to grow.
By framing ultra-processed foods as industrially engineered and potentially addictive, the study emphasizes the need for regulatory approaches that go beyond education campaigns, aiming to hold manufacturers accountable for design and marketing practices that contribute to global health risks.
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