Tech
EU Finds TikTok’s Design Encourages Addictive Behaviour, Calls for Changes
The European Commission has found that TikTok has not sufficiently limited addictive features such as infinite scroll, which encourages compulsive behaviour, according to preliminary findings released on Friday.
The regulator said the popular video-sharing app relies on features that continuously feed users new content, putting their brains on “autopilot” and prompting repeated scrolling. The Commission concluded that these design elements breach Europe’s Digital Services Act (DSA) and fail to adequately protect users, particularly children and teenagers.
Henna Virkkunen, European Commission executive vice-president for tech sovereignty, security and democracy, stressed the risks of social media addiction. “Social media addiction can have detrimental effects on the developing minds of children and teens,” she said. “The Digital Services Act makes platforms responsible for the effects they can have on their users. In Europe, we enforce our legislation to protect our children and our citizens online.”
The Commission highlighted that TikTok’s Daily Screen Time feature, which automatically sets a one-hour limit for users aged 13 to 17, is ineffective because warnings are “easy to dismiss.” Regulators also raised concerns over parental controls, including the Family Pairing tool, which allows parents to manage screen time, monitor activity, and restrict content. The Commission said these tools are not successful because they demand additional effort and skills from parents.
To comply with the DSA, TikTok will need to “change the basic design of its service,” the Commission said. Proposed measures include disabling infinite scroll, implementing more effective screen time breaks, and modifying video recommendations to reduce compulsive use.
TikTok responded to the preliminary findings in a statement to Euronews Next, calling them “categorically false and entirely meritless.” The company said it plans to challenge the findings through all available channels and noted that it offers a variety of tools to help users manage screen time, including sleep hours and well-being missions that reward users for following limits.
The investigation, launched in 2024, examines whether TikTok meets the requirements of the DSA, which obliges online platforms to manage risks, moderate content, and promote transparency. The Commission reviewed TikTok’s internal risk assessments, company data, and research on behavioural addiction.
This probe follows previous DSA inquiries, including one last October that found TikTok and Meta had made it difficult for researchers to access public data. Another investigation into TikTok’s advertising practices has already concluded.
The current findings are preliminary, and no fines or penalties have been imposed. TikTok has the right to respond in writing and propose solutions. The Commission will also consult the European Board for Digital Services before potentially issuing a non-compliance decision, which could carry fines of up to six percent of the company’s global annual turnover.
In the DSA investigation, TikTok has committed to posting the full content of all ads on its platform to an online repository updated every 24 hours, as part of efforts to improve transparency and user protection.
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