Business
Warner Bros Rejects Paramount’s $78 Billion Bid, Sticks with Netflix Deal
Warner Bros Discovery has rejected Paramount Skydance’s latest $77.9 billion (€66.7 billion) takeover offer, calling it “inadequate” and risky, and urged shareholders to support a rival bid from Netflix. The announcement on Wednesday comes as the two media giants compete for control of Warner’s studio and streaming assets.
The company’s board said Paramount’s hostile bid is heavily dependent on debt financing and provides limited protection for shareholders if the deal fails to close. “Paramount’s offer continues to provide insufficient value, including terms such as an extraordinary amount of debt financing that create risks to close and lack of protections for our shareholders if a transaction is not completed,” Warner Bros Discovery chairman Samuel Di Piazza Jr. said. “Our binding agreement with Netflix will offer superior value at greater levels of certainty, without the significant risks and costs Paramount’s offer would impose.”
Warner Bros has consistently rejected Paramount’s advances in recent weeks, emphasizing its $72 billion (€61.6 billion) deal with Netflix to acquire Warner’s studio and streaming business, including HBO Max, Warner Bros Pictures, and legacy television and film production arms. Paramount, in contrast, seeks to acquire the entire company, including Warner’s cable and news networks, such as CNN and Discovery.
Paramount recently sought to strengthen its position by offering an “irrevocable personal guarantee” from Oracle co-founder Larry Ellison, father of Paramount CEO David Ellison, to back $40.4 billion (€34.6 billion) in equity financing. The company also increased its proposed regulatory break-up fee to $5.8 billion (€5 billion), matching the terms Netflix already offered.
Warner Bros raised concerns that a Paramount deal would essentially function as a leveraged buyout, requiring extensive debt and potentially taking 12 to 18 months to complete. The board warned that the structure and scale of Paramount’s offer could expose shareholders to significant financial risk.
The strategic differences between the two bids have added complexity to the sale. Netflix’s acquisition would involve only Warner’s studio and streaming units, leaving cable and news networks as a separate entity under a previously announced spin-off. Paramount, by contrast, is pursuing a full-scale merger that would combine studio, streaming, and cable operations under one company.
Regulatory scrutiny is expected to be intense. Any merger of this size is likely to trigger a review by the US Justice Department, which could challenge or demand modifications to the transaction. International regulators may also examine the deal given the global reach of Warner’s media properties.
Paramount did not immediately respond to a request for comment. Analysts say the battle for Warner Bros highlights the shifting dynamics in Hollywood as traditional studios and streaming platforms vie for market dominance amid growing competition and regulatory pressure.
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