Business
Record-Breaking Bluefin Tuna Sells for €2.78 Million at Tokyo New Year Auction
A 243-kilogram bluefin tuna sold for a staggering 510 million yen (€2.78 million) at the first auction of 2026 at Tokyo’s Toyosu fish market, setting a new record for the prized species.
The winning bidder was Kiyomura Corp., owned by Kiyoshi Kimura, who also runs the popular Sushi Zanmai chain. Kimura has frequently claimed top tuna at the market’s annual New Year auctions, but this year’s sale surpassed his previous record of 334 million yen (€1.82 million) set in 2019.
Kimura told reporters he had hoped to pay a little less but was outbid as the price quickly soared. “The price shot up before you knew it,” he said, adding that he purchased the tuna partly for good luck. “But when I see a good-looking tuna, I cannot resist. I haven’t sampled it yet, but it’s got to be delicious.”
The auction began in the predawn hours, with rows of torpedo-shaped tuna laid out with their tails removed, allowing bidders to inspect the meat’s color, texture, and fattiness. The record-setting fish was caught off the coast of Oma in northern Japan, a region renowned for producing some of the country’s finest tuna. At 2.1 million yen (€11,500) per kilogram, the sale highlights both the rarity and quality of Oma tuna, which is prized for sushi and sashimi.
The New Year auction is a high-profile event in Japan, drawing attention from buyers nationwide. While hundreds of tuna are sold daily at Toyosu, prices typically spike during the celebratory first auction of the year, with top specimens fetching sums that far exceed standard market rates.
Pacific bluefin tuna, the species of this record-breaking catch, was previously considered threatened due to overfishing and climate change. Conservation efforts in recent years, however, have allowed stocks to recover, enabling the continuation of Japan’s tuna industry while protecting the species for future generations.
The high-profile sale reflects both the cultural importance of tuna in Japan and the market’s growing international prestige. Kimura’s purchase ensures that the fish will be featured in Sushi Zanmai restaurants, continuing a tradition of showcasing top-quality tuna to diners in Tokyo and beyond.
For Japan, the New Year tuna auction is not only a commercial event but also a symbol of prosperity and good fortune. Winning bidders, like Kimura, often view the purchase as a way to start the year with optimism, bringing attention to the skill of fishermen and the quality of Japan’s seafood.
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