Business
Amazon Expands Job Creation in Europe’s High-Unemployment Regions, Invests Billions in Cloud and Infrastructure
Amazon has announced significant investments aimed at driving job growth across Europe’s high-unemployment regions, as part of its broader economic impact strategy. The announcement coincides with the release of the company’s 2024 Europe Impact Report, which revealed Amazon contributed over €41 billion to Europe’s GDP, including €29 billion to the EU27 alone.
The figure is comparable to the entire GDP of Latvia, underscoring Amazon’s growing footprint across the continent. “Our economic impact in Europe goes far beyond the numbers,” said Mariangela Marseglia, Vice President of Amazon Stores EU. “We’re creating opportunities where they’re needed most, supporting local economies, and helping to revitalize communities across the continent.”
Amazon currently employs over 150,000 people across the EU, with more than 90,000 jobs located in areas suffering from above-average unemployment, according to Eurostat. One of the most striking examples is in France’s Hauts-de-France region, where unemployment is 8.7%. There, Amazon has created over 6,000 jobs in the past decade, including 2,600 permanent roles at its Lauwin-Planque fulfillment center.
A recent survey revealed 71% of locals view Amazon’s presence positively, and 94% highlight job creation as a key benefit. Research by Ipsos further supports this trend, showing that 81% of residents near Amazon logistics centers have seen job opportunities increase. More than half report financial improvements that influence long-term life decisions like homeownership or starting a family.
Amazon has also confirmed it does not use zero-hour contracts in any European countries where they are legally permitted, maintaining consistent employment standards across the region.
In terms of long-term investments, Amazon poured over €55 billion into infrastructure and workforce development across Europe in 2024 alone, with €38 billion going to EU member states. Since 2010, total investment has surpassed €320 billion.
Future plans heavily involve Amazon Web Services (AWS), which continues to expand across major European tech hubs. In Germany, Amazon plans to invest €8.8 billion in Frankfurt through 2026, supporting 15,200 jobs and contributing €15.4 billion to the country’s GDP. In the UK, an £8 billion (€9.5 billion) investment will support 14,000 jobs annually through 2028. France is set to benefit from €6 billion in cloud infrastructure investment by 2031, projected to generate €16.8 billion in GDP and support over 5,200 jobs annually.
As Amazon diversifies its European operations, these strategic investments aim to foster employment, boost regional economies, and solidify its presence as a key driver of growth and innovation across the continent.
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