Health
Study urges tobacco-style rules for ultra-processed foods
A new study suggests ultra-processed foods (UPFs) should face restrictions similar to tobacco, arguing that these products are engineered to drive compulsive consumption and may create addictive behaviors. Researchers from Harvard, Duke, and Michigan universities compared UPFs to cigarettes in design, marketing, and distribution, calling for stricter regulation of the industry rather than relying on individual choice.
“Some ultra-processed foods have crossed a line,” said Ashley Gearhardt, a psychology professor at the University of Michigan and one of the study’s authors. She noted that fizzy drinks, sweets, and fast food are designed less like traditional food and more like cigarettes, optimised for craving, rapid intake, and repeated consumption. “That level of harm demands regulatory action aimed at industry design and marketing, not individual willpower,” Gearhardt added.
The study highlights the growing consumption of UPFs worldwide and their links to serious health risks. Diets high in these products have been associated with obesity, diabetes, metabolic disorders, heart disease, and certain cancers, the World Health Organization warns. Examples of ultra-processed foods include frozen pizzas, ready-made meals, sweetened breakfast cereals, biscuits, sausages, ice cream, chicken nuggets, fish fingers, and instant noodles.
Researchers argue that many UPFs share more characteristics with cigarettes than with minimally processed fruits and vegetables. Both tobacco and UPFs begin as natural substances with low addictive potential but are industrially engineered to maximise consumption, accessibility, and profit. According to the study, understanding this industrial design should shift the focus from individual responsibility to corporate accountability.
“The foods driving modern epidemics of obesity, diabetes, and metabolic disease are not inherently harmful in their natural form,” the paper notes. “These products are carefully engineered to maximise hedonic impact, consumption, and profitability through industrial processing.”
The study recommends policies modeled on tobacco control to curb the impact of UPFs. Suggestions include taxes on nutrient-poor ultra-processed foods, restrictions on advertising—particularly to children—and reducing availability in hospitals and schools. Researchers also call for clearer product labelling, warning that marketing claims like “low fat” or “high protein” often mask highly processed products as healthier than they are.
Consumption of UPFs is rising rapidly. In the United States, over half of daily calories come from ultra-processed products, while in the United Kingdom, they make up almost two-thirds of adolescent calorie intake. Researchers warn that without targeted regulation, the health burden associated with these products will continue to grow.
By framing ultra-processed foods as industrially engineered and potentially addictive, the study emphasizes the need for regulatory approaches that go beyond education campaigns, aiming to hold manufacturers accountable for design and marketing practices that contribute to global health risks.
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Health
World Cup Emotion Can Strain the Heart, Cardiologists Warn Fans at Risk
As the World Cup begins, medical experts are cautioning football fans with underlying heart conditions that the emotional intensity of matches can place unexpected strain on the cardiovascular system.
Cardiologists say that the excitement, tension, and anxiety generated during high-stakes games can trigger physical reactions similar to intense exercise, raising heart rate, blood pressure, and stress hormones.
“Intense emotions, whether positive or negative, can act as ‘precipitating risk factors’ for cardiovascular events such as heart attack,” said Paola Santalucia, a cardiologist and board member of the European Heart Network.
She explained that moments of extreme excitement, such as a decisive penalty shootout or a last-minute goal, may pose risks for people already living with heart disease. Those with additional risk factors, including hypertension, obesity, or smoking habits, are also advised to be cautious during emotionally charged matches.
Research using wearable devices has shown that during major football events, some fans experience heart rates climbing as high as 150 beats per minute. That level is comparable to sprinting and reflects how strongly the body reacts to emotional stress.
A study examining supporters during the 2025 German Cup final found that even watching from home can significantly affect physiological responses. “They still had an increase in heart rate that compares to walking, even though they didn’t walk,” said Christian Deutscher, professor of sports economics at Bielefeld University and co-author of the study.
He noted that the most intense reactions often occur not during goals themselves, but during moments of uncertainty such as VAR checks, penalty shootouts, or shots striking the post. These unpredictable situations, he said, are what drive the strongest emotional and physical responses among fans.
Deutscher also pointed out that stadium spectators may experience even greater strain due to environmental factors such as heat and alcohol consumption.
However, experts emphasize that football itself is not inherently dangerous. Instead, it is the body’s natural response to excitement that can create temporary stress.
“The adrenergic stimulation is at its max: extreme high blood pressure, high heart rate, and adrenaline, cortisol, skyrocketing,” said Dan Atar, professor of cardiology at Oslo University Hospital. In rare cases, he added, this surge can contribute to the rupture of arterial plaque in vulnerable individuals, potentially leading to a heart attack.
Atar stressed that such events can occur in everyday situations as well, including physical exertion like shoveling snow. “It is in no way dangerous to watch a football game,” he said. “All this is physiologic. It’s not dangerous to be excited.”
Still, he acknowledged that combining emotional stress with alcohol, heat, and pre-existing conditions can increase risk for some viewers.
Doctors advise those at higher risk to continue prescribed medications, limit alcohol intake, avoid smoking, and watch for warning signs such as chest pain or irregular heartbeat.
“The key message is not to avoid enjoying the match, but to do so with moderation and awareness,” Santalucia said.
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