Health
Experts Explain Why People Lose Things and How to Remember Better
As winter sets in, the number of misplaced items seems to grow. Scarves dangling from coat pockets, gloves left behind at coffee shops, and the ever-elusive keys or phones can make anyone feel forgetful. Experts, however, say that losing things is less about having a bad memory and more about how the brain handles attention and memory.
“Rather than having a bad memory, it might be a breakdown at the interface of memory and attention,” said Daniel L. Schacter, a psychology professor at Harvard University and author of The Seven Sins of Memory. He explained that memory operates in three phases: encoding, storage, and retrieval. Misplacing keys or other items often happens because the brain was focused elsewhere when the memory should have been formed. “You have to do a little bit of cognitive work. At the time of encoding, you have to focus your attention,” he said.
Even seasoned memory researchers are not immune. Mark McDaniel, a professor emeritus at Washington University in St. Louis who has studied memory for nearly 50 years, recently left a hat under a restaurant chair. “I should know how to remember to remember, but at the moment, you don’t think you’re going to forget,” he said.
Experts say strategies can help reduce forgetfulness, especially for items used daily. Schacter recommends creating a consistent place for important objects such as phones, wallets, or keys. For example, he keeps his reading glasses in one spot in the kitchen and always places his phone in the same pocket of his golf bag. “Maybe not always, but a very high percentage of the time,” he said.
For items used less frequently, elaboration can strengthen memory. McDaniel explained that the brain encodes information better when multiple details are attached to an object. Saying out loud where you place an item helps create stronger connections in the brain. “Saying it out loud creates a better encoding because it makes you pay attention, and the verbalisation creates a richer memory,” he said.
Memory champions take this method further with techniques like the “memory palace,” visualizing objects in a structured, familiar environment to aid recall. For everyday items, a simple version works well. For instance, imagining a hat under a chair and connecting it to a reason or consequence—such as avoiding dirt on a table—can help you remember where it was left, even if you forget to pick it up immediately.
Schacter cautioned that a noticeable increase in forgetfulness, especially if it interferes with daily life, may warrant a medical consultation. For most people, though, losing objects is a common and normal result of a distracted mind. By focusing attention and using consistent routines, misplaced items can become far less frequent.
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