Tech
Italy Launches Antitrust Investigation into Meta Over AI Integration in WhatsApp
Italy’s antitrust authority has opened an investigation into tech giant Meta, alleging the company may have breached European Union competition laws by integrating its artificial intelligence (AI) chatbot into the popular messaging app WhatsApp.
In a statement released Tuesday, the Italian Competition Authority (AGCM) said Meta, which owns WhatsApp, Facebook, and Instagram, could be abusing its dominant market position by “pre-installing” its AI services within WhatsApp. The watchdog said this move may effectively force users into adopting Meta’s AI assistant, rather than entering the AI market through informed choice and fair competition.
“Starting from March 2025, Meta, which holds a dominant position in the app-based communication services market, decided to pre-install its artificial intelligence service on the WhatsApp app,” the AGCM said. “In doing so, Meta may be ‘imposing’ the use of its chatbot and AI assistance services on its users.”
The regulator also confirmed that it carried out inspections at Meta’s offices in Italy as part of the inquiry.
The investigation centers on concerns that Meta’s decision to integrate its AI tools into WhatsApp could limit consumer choice and distort competition by tying services together in a way that violates EU law. Authorities argue that users may be coerced into using Meta’s AI features simply because of their presence in an app that already enjoys wide adoption.
The probe adds to growing scrutiny of Meta’s AI operations across Europe. Earlier this year, the company delayed the launch of its AI tools in the region, citing “regulatory uncertainty.” In March, the European Commission also launched its own inquiry into whether Meta’s AI chatbot falls under the Digital Services Act (DSA), which sets out new responsibilities for major tech platforms in areas such as transparency and content moderation.
Ireland’s Data Protection Commission has also raised questions about Meta’s use of personal data to train AI models, further fueling privacy and competition concerns within the EU.
Meta has not publicly responded to the Italian investigation as of Tuesday.
The AGCM said its inquiry will examine whether the bundling of AI services into WhatsApp constitutes an unfair practice under EU competition rules and whether users are being properly informed about the integration and given a meaningful choice.
The outcome of the probe could have wider implications for how tech giants roll out AI services across their platforms in Europe, particularly under the EU’s evolving digital regulatory framework.
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