Tech
AI Shifts Job Prospects for Young Workers in US — Europe Watches Closely
Early evidence from the United States suggests artificial intelligence (AI) is reshaping the job market for young workers, with entry-level roles in software engineering, customer service, and marketing already showing signs of decline. A Stanford University study, Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial Intelligence, found that employees aged 22 to 25 are increasingly being displaced from AI-vulnerable positions and turning instead to fields like nursing, retail, and industrial labour.
The report provides “early, large-scale evidence” that the AI revolution is beginning to have a disproportionate impact on younger workers in the American labour market. But experts say it is too soon to draw similar conclusions for Europe.
According to labour market specialists at the European Centre for the Development of Vocational Training (CEDEFOP), Europe still faces a chronic shortage in vocational jobs such as construction and manufacturing, a trend that long predates the rise of AI.
“Cognitive skills, the ability to process social context — these remain human advantages,” said Adam Tsakalidis, a skills intelligence expert at CEDEFOP. His analysis of online job vacancies across the EU shows employers increasingly demand AI skills not only for roles like AI engineering but also for professions at risk of automation, such as writing and translation. Companies, he noted, are searching for “focused experts” who can offer value beyond what machines deliver.
CEDEFOP’s long-term forecasts still predict rising demand for digital roles through 2035, even as automation advances. Employers are also seeking a balance of technical and human capabilities. “Problem-solving, teamwork and communication will remain critical alongside AI competencies,” said CEDEFOP labour market expert Konstantinos Pouliakas.
Yet uncertainty remains. Some professions could become fully automated by the next decade, though which ones are hardest to predict. Ulrich Zierahn-Weilage, associate professor of economics at Utrecht University, said history shows highly skilled workers tend to adapt successfully to technological disruption. “You still need the human that has critical thinking, while the machine helps you get the dirty work done more quickly,” he explained.
A separate CEDEFOP survey this year revealed that four in ten EU workers believe they need AI-related training, but only 15 percent have pursued it. Employers, meanwhile, highlight effective use of AI tools, critical thinking, and cybersecurity as top future skills, according to a Bosch study spanning seven countries.
Efforts to close this gap vary across Europe. Spain has launched a national AI agency, while Poland has partnered with Google to provide vocational AI training in cybersecurity and energy. CEDEFOP expert Anastasia Pouliou said more flexible, industry-specific training courses will be essential. “Never stop learning,” she advised. “With AI, you need to be aware, be informed, and keep on being trained.”
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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