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Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds

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A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.

Women in Ukraine Defy Challenges to Pursue Entrepreneurship

The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.

Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).

Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.

Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU

Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.

  • Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
  • Poland: 47% of women have shown interest, with 36% making concrete plans.
  • Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.

Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.

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Gen Z Women Are Driving Change

The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.

  • 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
  • Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).

Challenges and Solutions for Female Entrepreneurs

Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:

  1. Fear of failure (31%)
  2. Lack of financial resources (29%)
  3. Lack of experience (28%)

In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.

However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.

Empowering the Next Generation of Female Entrepreneurs

AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.

“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.

She offered three key pieces of advice for aspiring female entrepreneurs:

  1. Have a plan – “If you don’t know where you’re going, any road will take you there.”
  2. Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
  3. Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
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As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.

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Fuel Prices Surge Across Europe as Middle East Crisis Pushes Oil Above $100

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Fuel prices across Europe have risen sharply in recent weeks following the escalation of tensions in the Middle East, with both petrol and diesel costs climbing significantly since late February.

The increase comes as Brent crude oil prices moved above $100 per barrel after a joint strike by the United States and Israel on Iran, triggering concerns about global energy supply. The rise in crude prices has quickly filtered down to consumers across European countries.

According to the European Commission, the average price of Euro-super 95 petrol in the European Union stood at €1.871 per litre at the end of March, while diesel reached €2.076 per litre. Compared to late February, petrol prices are about 15 percent higher, while diesel has surged by around 30 percent.

There are wide differences in fuel prices across EU member states. The Netherlands recorded the highest diesel prices at €2.46 per litre, followed by Denmark and Germany. Other countries with above-average diesel costs include Finland, Belgium, France and Ireland.

At the other end of the scale, Malta reported the lowest diesel price at €1.21 per litre, significantly below the EU average. Hungary, Slovenia and Bulgaria also ranked among the least expensive markets for diesel. In several countries including Spain, Slovakia and Croatia, diesel prices remained below €2 per litre.

Petrol prices show a similar pattern. The Netherlands again recorded the highest price at €2.33 per litre, with Denmark and Germany also among the most expensive. Greece and France reported petrol prices above €2 per litre as well.

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Malta had the lowest petrol price at €1.34 per litre, followed by Bulgaria. Other relatively cheaper markets included Slovenia, Hungary and Spain, where prices remained below €1.60 per litre.

The data also highlights the role of taxation in fuel pricing. Taxes account for a significant portion of costs across Europe, making up more than half of petrol prices and nearly 45 percent of diesel prices on average. The share varies by country, with Slovenia recording one of the highest tax proportions on petrol, while Bulgaria had one of the lowest.

Despite the shift toward cleaner energy, traditional fuels continue to dominate the European vehicle market. According to Eurostat, petrol-powered cars accounted for 66.6 percent of new registrations in 2024, followed by diesel vehicles at 16.9 percent and fully electric cars at 13.5 percent.

The latest rise in fuel costs underscores the continued sensitivity of European energy markets to geopolitical developments, with consumers facing increased expenses as global tensions persist.

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Oil Prices Surge as Strait of Hormuz Closure Shakes Markets

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The brief sigh of relief across global markets lasted barely a day. Brent crude climbed sharply back towards $100 a barrel on Thursday after Iran moved to close the Strait of Hormuz, sending a clear signal that the fragile Middle East ceasefire was already fracturing.

The global benchmark was trading at $98.61 a barrel in early afternoon dealings, up about 4 percent, after plunging as much as 16 percent the previous day to below $91. That earlier drop had been driven by optimism that a two-week pause in hostilities between the United States and Iran could ease tensions and stabilize energy flows.

Iran’s move to shut the strategic waterway followed Israeli airstrikes on Hezbollah targets in Lebanon, which Tehran described as a violation of the ceasefire. The Strait of Hormuz is a vital route for global energy supplies, carrying roughly a fifth of the world’s oil and gas. Its closure has raised immediate concerns among governments and businesses about supply disruptions and rising costs.

Sultan Al Jaber, chief executive of Abu Dhabi’s state oil company Adnoc, said Iran appeared to be using control of the strait as a political tool rather than ensuring free navigation. Analysts say such actions could deepen uncertainty for industries that rely heavily on stable energy supplies.

Nigel Green, chief executive of financial advisory firm deVere, warned that the situation leaves a significant share of global oil flows exposed to geopolitical risk. For small and medium-sized businesses already dealing with high energy costs, the renewed volatility adds further pressure.

Stock markets reacted negatively to the developments. The FTSE 100 fell 0.2 percent after posting strong gains the previous day, while Germany’s DAX dropped 1.4 percent and France’s CAC 40 declined 0.7 percent. In Asia, major indexes in Japan, South Korea, and China all closed lower.

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Wall Street, which had rallied strongly on Wednesday with the S&P 500 rising 2.5 percent and the Dow Jones Industrial Average gaining nearly 3 percent, was expected to open lower as investor confidence weakened.

US President Donald Trump said American forces would remain in the Gulf until a lasting agreement is secured and respected, warning of serious consequences if the situation deteriorates further.

Meanwhile, Israel intensified its military operations in Lebanon, carrying out its heaviest strikes since the conflict with the Iran-backed Hezbollah group escalated last month. Reports indicate that more than 250 people have been killed in the latest wave of attacks.

The renewed instability highlights the continued vulnerability of global energy markets to geopolitical tensions. With oil prices approaching $100 a barrel once again, businesses are facing renewed uncertainty, particularly in sectors such as manufacturing and logistics that are highly sensitive to fuel costs.

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Spain Employment Hits Record as Social Security Enrolment Tops 22 Million

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Spain’s labour market reached a historic milestone in March, with Social Security enrolment surpassing 22 million contributors for the first time, driven by seasonal hiring linked to Easter and continued growth in the services sector.

New data released on Monday showed that the number of contributors, adjusted for seasonal variations, rose to 22,010,532 after 80,274 jobs were added during the month. In average terms, employment increased by 211,510 people, marking the largest rise ever recorded for a March period.

Unadjusted figures also reflected a record level, with more than 21.8 million people registered with Social Security. The government highlighted that the number of contributors has grown by nearly 3.4 million since 2018, pointing to sustained expansion in the labour market.

Officials said the latest gains were supported by increased activity during Easter Week, which traditionally boosts employment in tourism, hospitality and other service-related industries. Growth has also been noted in higher-skilled sectors, including information technology, science and professional services.

The data showed that female employment continues to rise, nearing 10.4 million, while permanent contracts have increased as a share of overall employment. Authorities linked these trends to labour reforms introduced in recent years aimed at improving job stability and workforce participation.

Prime Minister Pedro Sánchez acknowledged the milestone in a brief social media message before later praising workers in a video statement. He said the achievement reflected the efforts of millions of people contributing to the country’s economic progress.

The labour market report also indicated a modest improvement in unemployment. The number of jobless people fell by 0.9 percent in March to 2.42 million, the lowest level recorded for the month since 2008. Over the past year, unemployment has declined by more than 160,000.

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Second Vice-President and Employment Minister Yolanda Díaz said that both female and youth unemployment have reached historic lows. She attributed the positive results to structural changes in the labour market and policies designed to support job creation and stability.

Economists note that while seasonal factors played a role in the March figures, the broader trend points to continued resilience in Spain’s economy. Strong demand in services and ongoing improvements in employment conditions have helped sustain growth despite external uncertainties.

The latest figures underline the strength of Spain’s recovery in recent years, with employment reaching new highs and unemployment continuing its gradual decline.

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