Connect with us

Business

Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds

Published

on

A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.

Women in Ukraine Defy Challenges to Pursue Entrepreneurship

The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.

Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).

Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.

Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU

Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.

  • Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
  • Poland: 47% of women have shown interest, with 36% making concrete plans.
  • Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.

Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.

See also  Alphabet Surpasses $100 Billion Quarterly Revenue Mark as AI and Ad Growth Drive Surge

Gen Z Women Are Driving Change

The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.

  • 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
  • Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).

Challenges and Solutions for Female Entrepreneurs

Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:

  1. Fear of failure (31%)
  2. Lack of financial resources (29%)
  3. Lack of experience (28%)

In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.

However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.

Empowering the Next Generation of Female Entrepreneurs

AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.

“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.

She offered three key pieces of advice for aspiring female entrepreneurs:

  1. Have a plan – “If you don’t know where you’re going, any road will take you there.”
  2. Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
  3. Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
See also  Christmas Job Searches Surge in the UK as Seasonal Hiring Kicks Off Early

As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.

Business

Crypto Ownership Rises Across Europe Despite Volatile 2025

Published

on

Crypto assets faced a turbulent year in 2025, with a sharp market sell-off in October triggered by US President Donald Trump’s threat of new tariffs on China. Despite volatility, European interest in cryptocurrencies continues to grow, with ownership rates rising across the continent.

According to the ‘Web3 Industry in France and Europe’ report by Adan, more than 90 percent of adults in major European economies are aware of crypto assets. Data from the European Central Bank shows that nine percent of eurozone adults held crypto in 2024, up from four percent in 2022. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria follow closely, reflecting modest differences among nations.

James Sullivan, chief risk and compliance officer at BCB Group, said ownership patterns are shaped by digital adoption, investor risk appetite, and local market conditions. “Countries with strong financial innovation and a younger, predominantly male investor base tend to lead,” he told Euronews Business. Regulatory and economic factors also play a role. In markets with limited traditional investment options, crypto is often used speculatively, while awareness campaigns, like those in Italy, can boost adoption.

The UK, though not part of the eurozone, shows strong crypto activity, ranking third globally in transaction volumes behind the US and India as of 2024.

Across the eurozone, ownership more than doubled between 2022 and 2024. Greece and Lithuania recorded the largest increases, rising by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy also saw gains of seven points or more. The Netherlands remained stable, while data for Croatia in 2022 is unavailable. Sullivan said this trend reflects growing consumer confidence, supported by global market momentum and the European Union’s Markets in Crypto-Assets (MiCA) regulation.

See also  Germany’s Consumer Confidence Improves Slightly Amid Economic Challenges

MiCA establishes uniform rules for crypto assets, providing regulatory clarity and consumer protection. Sullivan said the framework signals mainstream recognition of crypto, encouraging cautious investors to enter the market.

Investment remains the primary use for crypto. In the eurozone, 64 percent of holders use it for investment, while 16 percent use it for payments, and 19 percent for both. The Netherlands and Germany show the highest focus on investment despite lower overall ownership, while France has the largest share of users leveraging crypto for payments at 25 percent.

Sullivan noted that most European consumers still use crypto primarily for speculation rather than daily transactions. While stablecoins could offer practical payment solutions, their adoption remains limited compared with traditional methods such as cards and cash. He added that the long-term success of crypto as a transactional tool will depend on MiCA’s effectiveness in regulating euro-denominated stablecoins and integrating them into existing payment systems.

Despite 2025’s volatility, the rise in ownership indicates that European retail interest in crypto remains strong, with regulation and market momentum supporting continued growth.

Continue Reading

Business

Crypto Ownership Rising Across Europe Despite Market Volatility

Published

on

Cryptocurrencies have experienced a turbulent 2025, including a sharp sell-off in October following US President Donald Trump’s threat of new tariffs on China. Despite these fluctuations, crypto ownership continues to grow across Europe, according to recent reports.

The ‘Web3 Industry in France and Europe’ report by Adan, using data from early 2025, found that more than 90 percent of adults in major European economies are aware of crypto-assets. Ownership of these digital assets, though still limited, has been steadily increasing.

Data from a European Central Bank survey shows that in 2024, nine percent of adults in the eurozone held crypto-assets. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Other nations with above-average adoption include Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria.

Experts attribute these differences to factors such as digital adoption, risk appetite, and local market conditions. James Sullivan, chief risk and compliance officer at BCB Group, told Euronews Business that countries with younger, more digitally-savvy investors and higher levels of financial innovation tend to have higher ownership rates. Local regulatory frameworks and economic conditions also play a role. In markets with limited traditional investment options, crypto may be used more speculatively, while awareness campaigns, like those conducted in Italy, boost adoption.

The UK, though not part of the eurozone, ranks third globally in transaction volumes behind the US and India, reflecting continued strong consumer activity.

Ownership of crypto-assets across the eurozone more than doubled between 2022 and 2024, rising from four percent to nine percent. Greece and Lithuania saw the largest increases, each climbing by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy saw gains of seven points or more. The Netherlands was the only country where the rate remained unchanged.

See also  Denmark Ranks as Europe’s Most Affordable Country for Homebuyers, Report Finds

Sullivan highlighted that growing European interest in crypto reflects renewed confidence following previous market downturns. The introduction of the Markets in Crypto-Assets (MiCA) regulation, which sets uniform EU rules for previously unregulated crypto assets, has contributed to trust and encouraged new investors.

The majority of crypto holders use these assets primarily as an investment. In the eurozone, 64 percent of users cited investment as their main purpose, 16 percent for payments, and 19 percent for both. The Netherlands and Germany, despite relatively low ownership rates, had the highest shares of investment-focused users at 90 and 82 percent, respectively. France reported the highest use for payments at 25 percent.

Sullivan noted that while cryptocurrencies, particularly stablecoins, have transactional potential, day-to-day use remains limited. He said broader adoption for payments will depend on MiCA’s success in regulating stablecoins and integrating them into existing payment systems, a key focus for the European Central Bank.

Continue Reading

Business

Motherhood Can Narrow Career Opportunities Through Subtle Task Shifts, Study Finds

Published

on

Gender inequality in the workplace goes beyond measurable gaps in pay and representation, a recent study suggests, showing that subtle changes in women’s job tasks after having children can significantly hinder long-term career growth.

While disparities in earnings, employment, and leadership roles are well documented, women who take primary responsibility for childcare often face additional, less visible barriers just when their careers would otherwise accelerate. Research from Germany highlights that after childbirth, women are frequently assigned fewer analytical, complex, and interactive tasks, especially when they reduce working hours, quietly limiting opportunities for advancement.

The study, published in the Journal of Marriage and Family and titled The Job Task Penalty for Motherhood, was conducted by Wiebke Schulz of Bremen University and Gundula Zoch of Carl von Ossietzky University Oldenburg. Using data from the German National Educational Panel Study, the researchers tracked 1,978 women from 2011 to 2020, analyzing changes in five key dimensions of job tasks: analytical, complex, autonomous, interactive, and manual.

Schulz explained that interactive tasks, which often involve coordination and being “on call” for colleagues or clients, are easiest to reassign when caregiving responsibilities arise. Analytical or complex tasks, requiring sustained focus or ownership of long-term projects, also decline, sometimes because managers pre-emptively steer mothers away from high-responsibility work regardless of their actual capacity.

“After childbirth, many women see a shift from high-cognitive, high-interaction tasks to a narrower set of duties,” Schulz told Euronews Business. “Even small short-term downgrades can accumulate. Analytical and interactive tasks are where skills grow, performance is visible, and leadership pipelines are built. Losing access to them can slow wage growth, reduce promotion chances, and lock people into flatter career trajectories—even if job titles remain unchanged.”

See also  Income Tax Burdens Vary Across Europe, Study Finds

While the research focuses on Germany, Schulz noted that similar patterns appear across Europe, though the magnitude varies depending on cultural norms and institutional support.

The study recommends that employers make task allocation more transparent, tracking who receives high-growth assignments before and after parental leave or part-time transitions. Part-time roles can also be redesigned, with complex work broken into modular tasks and team-based ownership to maintain access to analytical and high-responsibility projects.

Training managers to recognize expectation-based bias is crucial, the study adds, as anticipatory reassignment can be just as damaging as performance-related reassignment. Policymakers are encouraged to expand full-day childcare and school coverage, strengthen flexible work rights with career protections, and incentivize fathers’ leave to reduce the assumption that mothers must adjust their roles.

The findings underline that gender inequality in the workplace is not only about who is hired or promoted, but also about the subtle ways work is allocated, shaping the long-term career paths of women across industries.

Continue Reading

Trending