Business
Trump Highlights McDonald’s in Economic Message as Beef Prices Rise
President Donald Trump used a speech at the McDonald’s Impact Summit on Monday to cast himself as a champion of affordability, even as beef prices continue to rise for U.S. consumers.
Trump praised McDonald’s as “one of the most successful companies in the history of the world” and thanked the fast-food chain for lowering prices. His remarks came amid data showing the average price of ground beef reached $6.32 per pound in September, up about 13 percent from a year earlier.
The president also referenced the Big Mac Index, a widely recognized, though informal, measure of inflation. According to the latest Economist reading, a U.S. Big Mac cost $6.01 in July, up from $5.69 a year earlier and $5.15 three years ago. The index compares Big Mac prices across countries to illustrate changes in purchasing power.
“I’m honoured to stand before you as the very first former McDonald’s fry cook ever to become president of the United States,” Trump told McDonald’s franchise representatives in Washington. He highlighted a brief stint working behind the counter, a reference used throughout his 2024 campaign.
Trump also recalled serving McDonald’s on the campaign trail from his private plane, Trump Force One, and said he once made Robert F. Kennedy Jr. try a meal at the chain. In addition, he mentioned tech industry figures, thanking Sundar Pichai and Sergey Brin for acknowledging his McDonald’s-themed campaign skit, which he described as receiving “more hits than anything in the history of Google.”
The president’s remarks tied the fast-food chain to his economic message, emphasizing support for small businesses and affordable dining options. “As president, I’m fighting every day to support small businesses like yours… we’re making tremendous progress,” Trump said, addressing the franchisees in attendance.
Despite Trump’s framing, household budgets continue to feel the impact of higher prices. While inflation has eased somewhat since post-pandemic peaks, many consumers still pay more for everyday goods such as beef and coffee than in previous years. The U.S. Bureau of Labor Statistics reported that the Consumer Price Index for All Urban Consumers (CPI-U) rose 0.3 percent in September after increasing 0.4 percent in August.
Trump’s use of McDonald’s in his speech underscores the chain’s symbolic role as an American institution and a gauge of everyday affordability. By linking his message to the familiar restaurant brand, the president sought to present himself as closely connected to working-class concerns while highlighting ongoing economic initiatives.
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