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Foldable Phones Set to Capture 10% of Europe’s Premium Market by 2028 as Apple Prepares Entry

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Foldable smartphones are expected to gain significant traction in Europe over the next few years, with analysts projecting they will account for 10 percent of the region’s premium handset sales by 2028. The forecast comes as Apple prepares to launch its long-rumored foldable device in 2026, a move industry observers believe will mark a turning point for the market.

Foldable phones are not a new concept, with Samsung, Google, and Honor among the brands already selling devices. In 2024, foldables represented around 11 percent of the high-end Android market, according to research firm Counterpoint. Overall, they made up about 2 percent of total smartphone sales in Europe, though shipments rose 37 percent year-on-year.

The most popular design remains the “book-type” foldable, seen in models such as Samsung’s Galaxy Fold and Honor’s Magic V5. Sales of these devices surged 60 percent in 2024, but they still accounted for only 1 percent of the overall handset market in Europe.

Apple’s anticipated entry into the foldable segment in 2026 is expected to accelerate adoption. While details of its device remain under wraps, industry executives predict the launch will reshape consumer perceptions.

“We think that will boost the market for the adoption of foldable devices,” said Adam Cao, president for Western Europe at Honor. “We are not afraid of the competition from the big brands. If that big brand boosts the market and makes foldables explode, we think it’s perfect — we will benefit from this kind of competition.”

Daniel Hernandez Ortega, global vice president of devices and consumer IoT at Telefónica, agreed that Apple’s arrival will make foldables “the most aspirational form factor” in the market.

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Currently, foldables remain firmly positioned in the premium category, with most models priced at €1,300 or higher. Premium smartphones are generally defined as those costing more than €800, placing foldables at the upper end of the spectrum.

Despite the promising growth outlook for foldables, Europe’s overall smartphone market is expected to remain stagnant. “The European market is going to be flat-ish in the next few years,” Hernandez Ortega said. “There is not a single country in Western Europe that projects double-digit growth in the next five years.”

GSMA data shows that by 2024, Europe had 795 million SIM connections, a penetration rate of 134 percent, underscoring market saturation. At the same time, growing consumer awareness around sustainability has extended device replacement cycles to three or four years in most countries, creating additional headwinds for manufacturers.

Still, with consumer interest shifting toward innovative designs and new form factors, analysts believe foldables can carve out space in an otherwise mature market. Apple’s expected entry may well be the catalyst that propels foldable smartphones from niche status to mainstream adoption in Europe’s premium segment.

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Crypto Ownership Rises Across Europe Despite Volatile 2025

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Crypto assets faced a turbulent year in 2025, with a sharp market sell-off in October triggered by US President Donald Trump’s threat of new tariffs on China. Despite volatility, European interest in cryptocurrencies continues to grow, with ownership rates rising across the continent.

According to the ‘Web3 Industry in France and Europe’ report by Adan, more than 90 percent of adults in major European economies are aware of crypto assets. Data from the European Central Bank shows that nine percent of eurozone adults held crypto in 2024, up from four percent in 2022. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria follow closely, reflecting modest differences among nations.

James Sullivan, chief risk and compliance officer at BCB Group, said ownership patterns are shaped by digital adoption, investor risk appetite, and local market conditions. “Countries with strong financial innovation and a younger, predominantly male investor base tend to lead,” he told Euronews Business. Regulatory and economic factors also play a role. In markets with limited traditional investment options, crypto is often used speculatively, while awareness campaigns, like those in Italy, can boost adoption.

The UK, though not part of the eurozone, shows strong crypto activity, ranking third globally in transaction volumes behind the US and India as of 2024.

Across the eurozone, ownership more than doubled between 2022 and 2024. Greece and Lithuania recorded the largest increases, rising by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy also saw gains of seven points or more. The Netherlands remained stable, while data for Croatia in 2022 is unavailable. Sullivan said this trend reflects growing consumer confidence, supported by global market momentum and the European Union’s Markets in Crypto-Assets (MiCA) regulation.

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MiCA establishes uniform rules for crypto assets, providing regulatory clarity and consumer protection. Sullivan said the framework signals mainstream recognition of crypto, encouraging cautious investors to enter the market.

Investment remains the primary use for crypto. In the eurozone, 64 percent of holders use it for investment, while 16 percent use it for payments, and 19 percent for both. The Netherlands and Germany show the highest focus on investment despite lower overall ownership, while France has the largest share of users leveraging crypto for payments at 25 percent.

Sullivan noted that most European consumers still use crypto primarily for speculation rather than daily transactions. While stablecoins could offer practical payment solutions, their adoption remains limited compared with traditional methods such as cards and cash. He added that the long-term success of crypto as a transactional tool will depend on MiCA’s effectiveness in regulating euro-denominated stablecoins and integrating them into existing payment systems.

Despite 2025’s volatility, the rise in ownership indicates that European retail interest in crypto remains strong, with regulation and market momentum supporting continued growth.

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Crypto Ownership Rising Across Europe Despite Market Volatility

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Cryptocurrencies have experienced a turbulent 2025, including a sharp sell-off in October following US President Donald Trump’s threat of new tariffs on China. Despite these fluctuations, crypto ownership continues to grow across Europe, according to recent reports.

The ‘Web3 Industry in France and Europe’ report by Adan, using data from early 2025, found that more than 90 percent of adults in major European economies are aware of crypto-assets. Ownership of these digital assets, though still limited, has been steadily increasing.

Data from a European Central Bank survey shows that in 2024, nine percent of adults in the eurozone held crypto-assets. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Other nations with above-average adoption include Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria.

Experts attribute these differences to factors such as digital adoption, risk appetite, and local market conditions. James Sullivan, chief risk and compliance officer at BCB Group, told Euronews Business that countries with younger, more digitally-savvy investors and higher levels of financial innovation tend to have higher ownership rates. Local regulatory frameworks and economic conditions also play a role. In markets with limited traditional investment options, crypto may be used more speculatively, while awareness campaigns, like those conducted in Italy, boost adoption.

The UK, though not part of the eurozone, ranks third globally in transaction volumes behind the US and India, reflecting continued strong consumer activity.

Ownership of crypto-assets across the eurozone more than doubled between 2022 and 2024, rising from four percent to nine percent. Greece and Lithuania saw the largest increases, each climbing by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy saw gains of seven points or more. The Netherlands was the only country where the rate remained unchanged.

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Sullivan highlighted that growing European interest in crypto reflects renewed confidence following previous market downturns. The introduction of the Markets in Crypto-Assets (MiCA) regulation, which sets uniform EU rules for previously unregulated crypto assets, has contributed to trust and encouraged new investors.

The majority of crypto holders use these assets primarily as an investment. In the eurozone, 64 percent of users cited investment as their main purpose, 16 percent for payments, and 19 percent for both. The Netherlands and Germany, despite relatively low ownership rates, had the highest shares of investment-focused users at 90 and 82 percent, respectively. France reported the highest use for payments at 25 percent.

Sullivan noted that while cryptocurrencies, particularly stablecoins, have transactional potential, day-to-day use remains limited. He said broader adoption for payments will depend on MiCA’s success in regulating stablecoins and integrating them into existing payment systems, a key focus for the European Central Bank.

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Motherhood Can Narrow Career Opportunities Through Subtle Task Shifts, Study Finds

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Gender inequality in the workplace goes beyond measurable gaps in pay and representation, a recent study suggests, showing that subtle changes in women’s job tasks after having children can significantly hinder long-term career growth.

While disparities in earnings, employment, and leadership roles are well documented, women who take primary responsibility for childcare often face additional, less visible barriers just when their careers would otherwise accelerate. Research from Germany highlights that after childbirth, women are frequently assigned fewer analytical, complex, and interactive tasks, especially when they reduce working hours, quietly limiting opportunities for advancement.

The study, published in the Journal of Marriage and Family and titled The Job Task Penalty for Motherhood, was conducted by Wiebke Schulz of Bremen University and Gundula Zoch of Carl von Ossietzky University Oldenburg. Using data from the German National Educational Panel Study, the researchers tracked 1,978 women from 2011 to 2020, analyzing changes in five key dimensions of job tasks: analytical, complex, autonomous, interactive, and manual.

Schulz explained that interactive tasks, which often involve coordination and being “on call” for colleagues or clients, are easiest to reassign when caregiving responsibilities arise. Analytical or complex tasks, requiring sustained focus or ownership of long-term projects, also decline, sometimes because managers pre-emptively steer mothers away from high-responsibility work regardless of their actual capacity.

“After childbirth, many women see a shift from high-cognitive, high-interaction tasks to a narrower set of duties,” Schulz told Euronews Business. “Even small short-term downgrades can accumulate. Analytical and interactive tasks are where skills grow, performance is visible, and leadership pipelines are built. Losing access to them can slow wage growth, reduce promotion chances, and lock people into flatter career trajectories—even if job titles remain unchanged.”

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While the research focuses on Germany, Schulz noted that similar patterns appear across Europe, though the magnitude varies depending on cultural norms and institutional support.

The study recommends that employers make task allocation more transparent, tracking who receives high-growth assignments before and after parental leave or part-time transitions. Part-time roles can also be redesigned, with complex work broken into modular tasks and team-based ownership to maintain access to analytical and high-responsibility projects.

Training managers to recognize expectation-based bias is crucial, the study adds, as anticipatory reassignment can be just as damaging as performance-related reassignment. Policymakers are encouraged to expand full-day childcare and school coverage, strengthen flexible work rights with career protections, and incentivize fathers’ leave to reduce the assumption that mothers must adjust their roles.

The findings underline that gender inequality in the workplace is not only about who is hired or promoted, but also about the subtle ways work is allocated, shaping the long-term career paths of women across industries.

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