Business
European Firms Cut Costs and Investments in China Amid Economic Slowdown, EU Chamber Says
European businesses are scaling back investments and tightening budgets in China as economic headwinds and intensifying competition weigh heavily on profitability, according to a new report released Wednesday by the European Union Chamber of Commerce in China.
The Business Confidence Survey 2025, based on responses from around 500 European companies operating in China, highlights a significant decline in business sentiment. The report points to shrinking margins, overcapacity in key sectors, and ongoing economic uncertainty as major factors driving the pullback.
“The picture has deteriorated across many key metrics,” the Chamber said in the survey’s introduction, underscoring a challenging environment for foreign businesses navigating a sluggish Chinese economy.
China is grappling with a prolonged real estate crisis that has dampened consumer confidence and spending. Compounding the issue is a surge in industrial output—particularly in sectors like electric vehicles—fueled by government subsidies. The resulting overcapacity has triggered price wars, making it increasingly difficult for foreign firms to maintain profitability.
“Downward pressure on profits has increased over the past year, and the fall in business confidence has yet to bottom out,” said Jens Eskelund, president of the EU Chamber, during a media briefing. “It is just very difficult for everyone right now in an environment of declining margins.”
Eskelund noted that while Chinese authorities have made efforts to stimulate domestic demand, such measures are insufficient unless matched by controls on supply growth. “There’s a clear perception that the benefits of the bilateral trade and investment relationship are not being distributed in an equitable manner,” he added.
The report also touches on growing geopolitical tensions and trade friction. European governments, particularly the EU, have become increasingly wary of China’s industrial strategy. Last year, the European Commission imposed tariffs on Chinese electric vehicles, citing unfair subsidies that distorted competition.
Meanwhile, Chinese firms—unable to absorb their surplus production domestically—are aggressively expanding into overseas markets, raising fears in Europe that cheap imports could threaten local industries and jobs.
The Chamber’s findings suggest that unless structural economic imbalances are addressed and market access improves, European firms may continue to retreat from new investments in China. As Beijing faces increasing global scrutiny over its trade practices, restoring investor confidence remains a daunting challenge.
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