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Meta Apps Collect More User Data Than Other Big Tech, Study Finds
Meta’s apps collect more types of user data on average than applications from other major technology companies, according to research by cybersecurity and privacy company Surfshark.
The study analysed 171 apps available through Apple’s App Store that were developed by Meta, Google, Microsoft, Apple and Amazon. Researchers examined the types of information identified in each app’s privacy disclosures across 35 data categories.
Meta ranked highest, with its apps collecting an average of 25 out of 35 possible data types. Surfshark said this was more than three times the average recorded for some other major technology companies.
The categories examined included information such as browsing history, precise location, purchase details and other personal data that applications can collect or associate with users.
Seven of the apps identified among the most data-intensive were owned by Meta. They included Facebook, Messenger and Meta AI, as well as Meta Horizon, Meta Ads Manager, Meta Business Suite and Forum.
The findings put Meta well ahead of the other companies included in the analysis.
Google apps collected an average of 17 data types, according to Surfshark, while Amazon collected 12. Microsoft averaged eight types and Apple seven.
The research focuses on the number of data categories associated with each application rather than the volume of individual records collected from users. It also reflects information disclosed by developers through App Store privacy labels, which can vary according to how companies classify and report their data practices.
Meta operates some of the world’s most widely used digital platforms, including Facebook, Instagram, Messenger and WhatsApp. Its services rely heavily on advertising and personalised experiences, making user information an important part of its business model.
The findings are likely to renew questions about how much personal information consumers share when using popular social media and technology services.
Privacy concerns have increased as technology companies expand their use of artificial intelligence, targeted advertising and personalised recommendations. AI-powered applications can require access to additional information depending on their features and how users interact with them.
Surfshark’s analysis does not by itself establish whether any company has violated privacy laws or whether the data collected is used improperly. The number of data categories listed by an app also does not necessarily indicate how much information a particular user contributes.
However, the research highlights the differences in data collection practices among major technology companies.
The findings could encourage users to review application privacy settings and the information requested by apps before installing or continuing to use them.
As regulators and consumers place greater scrutiny on digital privacy, technology companies face increasing pressure to explain clearly what information they collect, why it is needed and how long it is retained.
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