Business
Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds
A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.
Women in Ukraine Defy Challenges to Pursue Entrepreneurship
The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.
Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).
Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.
Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU
Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.
- Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
- Poland: 47% of women have shown interest, with 36% making concrete plans.
- Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.
Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.
Gen Z Women Are Driving Change
The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.
- 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
- Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).
Challenges and Solutions for Female Entrepreneurs
Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:
- Fear of failure (31%)
- Lack of financial resources (29%)
- Lack of experience (28%)
In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.
However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.
Empowering the Next Generation of Female Entrepreneurs
AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.
“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.
She offered three key pieces of advice for aspiring female entrepreneurs:
- Have a plan – “If you don’t know where you’re going, any road will take you there.”
- Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
- Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.
Business
Amazon Expands Job Creation in Europe’s High-Unemployment Regions, Invests Billions in Cloud and Infrastructure

Amazon has announced significant investments aimed at driving job growth across Europe’s high-unemployment regions, as part of its broader economic impact strategy. The announcement coincides with the release of the company’s 2024 Europe Impact Report, which revealed Amazon contributed over €41 billion to Europe’s GDP, including €29 billion to the EU27 alone.
The figure is comparable to the entire GDP of Latvia, underscoring Amazon’s growing footprint across the continent. “Our economic impact in Europe goes far beyond the numbers,” said Mariangela Marseglia, Vice President of Amazon Stores EU. “We’re creating opportunities where they’re needed most, supporting local economies, and helping to revitalize communities across the continent.”
Amazon currently employs over 150,000 people across the EU, with more than 90,000 jobs located in areas suffering from above-average unemployment, according to Eurostat. One of the most striking examples is in France’s Hauts-de-France region, where unemployment is 8.7%. There, Amazon has created over 6,000 jobs in the past decade, including 2,600 permanent roles at its Lauwin-Planque fulfillment center.
A recent survey revealed 71% of locals view Amazon’s presence positively, and 94% highlight job creation as a key benefit. Research by Ipsos further supports this trend, showing that 81% of residents near Amazon logistics centers have seen job opportunities increase. More than half report financial improvements that influence long-term life decisions like homeownership or starting a family.
Amazon has also confirmed it does not use zero-hour contracts in any European countries where they are legally permitted, maintaining consistent employment standards across the region.
In terms of long-term investments, Amazon poured over €55 billion into infrastructure and workforce development across Europe in 2024 alone, with €38 billion going to EU member states. Since 2010, total investment has surpassed €320 billion.
Future plans heavily involve Amazon Web Services (AWS), which continues to expand across major European tech hubs. In Germany, Amazon plans to invest €8.8 billion in Frankfurt through 2026, supporting 15,200 jobs and contributing €15.4 billion to the country’s GDP. In the UK, an £8 billion (€9.5 billion) investment will support 14,000 jobs annually through 2028. France is set to benefit from €6 billion in cloud infrastructure investment by 2031, projected to generate €16.8 billion in GDP and support over 5,200 jobs annually.
As Amazon diversifies its European operations, these strategic investments aim to foster employment, boost regional economies, and solidify its presence as a key driver of growth and innovation across the continent.
Business
European Steel Stocks Slide as Trump Tariff Hike Boosts U.S. Rivals

Shares of leading European steel producers dipped on Tuesday as markets reacted to former U.S. President Donald Trump’s plans to double tariffs on steel and aluminium imports, escalating concerns of renewed global trade tensions.
Trump’s proposal, which would increase existing tariffs from 25% to 50%, is set to take effect on June 4. The move has already jolted steel markets, sending European steel stocks lower while fueling gains among American producers. Trump defended the decision on his social media platform, Truth Social, declaring the measure a boost for U.S. industry: “Our steel and aluminum industries are coming back like never before. This will be yet another BIG jolt of great news for our wonderful steel and aluminum workers.”
European investors appeared less optimistic. German steelmaker Thyssenkrupp saw its shares fall 0.5% on the Frankfurt Stock Exchange on Tuesday, while Salzgitter AG slipped 0.4%. ArcelorMittal, one of the world’s largest steel manufacturers, dropped 1.1% on the Euronext Amsterdam. Austria’s Voestalpine AG also registered a 0.8% decline in Vienna.
Conversely, U.S. steel stocks rallied sharply following the announcement. Cleveland-Cliffs surged 23.2%, while Nucor and Steel Dynamics rose 10.1% and 10.3% respectively by Monday’s close, as investors bet on improved prospects for domestic producers shielded from international competition.
Despite the short-term boost for U.S. steel firms, the tariff hike has sparked fresh concerns about the broader economic consequences. Economists warn that the protectionist approach could backfire, raising costs for U.S. industries that rely heavily on imported aluminium and steel — particularly in the automotive and construction sectors.
Felix Tintelnot, professor of economics at Duke University, said the uncertainty surrounding such policy shifts makes long-term investment risky. “We’re talking about expansion of capacity of heavy industry that comes with significant upfront investments, and no business leader should take heavy upfront investments if they don’t believe that the same policy [will be] there two, three, or four years from now,” he told TIME.
Tintelnot further cautioned against setting trade policies unilaterally, emphasizing the need for a predictable economic framework. “Regardless of whether you’re in favour [of] or against these tariffs, you don’t want the President to just set tax rates arbitrarily, sort of by Executive Order all the time,” he said.
As global markets assess the potential fallout, the European steel industry may be bracing for more volatility, while U.S. manufacturers weigh the longer-term impact of a possibly inflationary policy shift.
Business
European Markets Slide as U.S.-China Tariff Tensions Escalate

European stock markets slipped on Monday afternoon as renewed trade tensions between the U.S. and China unsettled investors, reigniting fears of a prolonged global trade dispute.
By 13:05 CEST, all major European indexes were trading in negative territory. The EURO STOXX 50 had dropped 0.68%, Germany’s DAX was down 0.48%, and France’s CAC 40 had fallen by 0.63%.
The downturn followed comments from Beijing accusing the United States of “severely violating” the terms of their recent trade agreement, prompting concerns of a fresh round of retaliatory measures. Investors were also reacting to U.S. President Donald Trump’s announcement that tariffs on steel and aluminium imports would be doubled from 25% to 50% starting Wednesday.
“Donald Trump has upset markets once again,” said Russ Mould, investment director at AJ Bell, in a note shared with Euronews. “Doubling import taxes on steel and aluminium, and aggravating China once again, mean we face a situation where uncertainty prevails. Trump’s continuous moving of the goalposts is frustrating for businesses, governments, consumers, and investors.”
Market sentiment soured across Europe and Asia, with futures suggesting a similarly weak open for Wall Street later in the day. In response to rising uncertainty, investors turned to safe-haven assets, giving gold a boost.
U.S. Market Outlook Mixed
While U.S. equity markets ended May relatively flat, major indices posted solid gains over the month, lifted by earlier optimism around easing trade tensions. However, that sentiment is now under pressure.
“The latest broadsides from the White House were primarily directed at China and the EU, with both threatening a response in kind to any further tariff hikes,” said Richard Hunter, head of markets at Interactive Investor.
Still, there were some encouraging economic signals. The Federal Reserve’s preferred inflation gauge, the Personal Consumption Expenditures index, came in lower than expected, while consumer sentiment surprised on the upside. Analysts caution, however, that these may be temporary reprieves.
Looking ahead, attention is turning to U.S. non-farm payroll data due at the end of the week. Economists forecast 130,000 new jobs added in May, down from 177,000 the previous month, with unemployment expected to hold at 4.2%.
Despite recent gains, U.S. markets remain fragile. Year-to-date, the Dow Jones is down 0.6%, the Nasdaq 1%, while the S&P 500 has managed a modest 0.5% rise, bolstered in part by strength in large-cap tech stocks.
Asian Markets Also Weigh Trade and Geopolitics
Asian markets also came under pressure. The Hang Seng index fell amid renewed concerns over U.S. tariffs and geopolitical uncertainty stemming from ongoing Russia-Ukraine tensions.
Mainland China’s markets were closed for a public holiday, but investors expect potential losses upon reopening, particularly after recent data showed further contraction in factory activity.
With trade tensions heating up again, global markets are bracing for a volatile start to June.
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