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Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds

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A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.

Women in Ukraine Defy Challenges to Pursue Entrepreneurship

The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.

Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).

Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.

Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU

Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.

  • Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
  • Poland: 47% of women have shown interest, with 36% making concrete plans.
  • Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.

Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.

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Gen Z Women Are Driving Change

The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.

  • 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
  • Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).

Challenges and Solutions for Female Entrepreneurs

Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:

  1. Fear of failure (31%)
  2. Lack of financial resources (29%)
  3. Lack of experience (28%)

In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.

However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.

Empowering the Next Generation of Female Entrepreneurs

AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.

“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.

She offered three key pieces of advice for aspiring female entrepreneurs:

  1. Have a plan – “If you don’t know where you’re going, any road will take you there.”
  2. Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
  3. Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
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As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.

Business

Stark Wealth Divide Among Older Europeans Highlights Deep Inequality Across Retirement Systems

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A major gap in retirement wealth across Europe has been revealed in new analysis showing that older households in some countries are more than 30 times wealthier than those in others, underlining the powerful role of housing, pensions and inheritance in shaping financial security in later life.

According to data from the European Central Bank Household Finance and Consumption Survey (HFCS), published in mid-2023, households aged 65–74 in the euro area hold a median net wealth of €185,300. But across 22 European countries, figures range from just €36,300 in Latvia to €1.22 million in Luxembourg.

Luxembourg stands far ahead of all other countries, with Malta the next highest at €310,000. Excluding smaller EU states, Belgium and Ireland top the ranking, with median net wealth of €307,700 and €296,700 respectively among older households.

France follows at €232,800, closely matched by Germany at €232,100, while Spain records €200,800. Among the euro area’s largest economies, Italy sits lowest at €168,000, trailing France and Germany by more than €60,000.

At the other end of the scale, several countries remain well below the euro area average. Slovenia, Greece, Czechia and Slovakia all report median wealth levels around or just above €100,000. The Netherlands, despite its strong pension system, records €134,400, placing it below many of its Western European peers.

The lowest levels appear in Eastern and Southern Europe, with Latvia at the bottom, followed by Lithuania (€51,400), Hungary (€54,400), Estonia (€73,500), Croatia (€75,900) and Portugal (€99,200).

The data also shows a clear drop in wealth among older age groups. For households aged 75 and over, median net wealth in the euro area falls to €144,400—around 22% lower than those aged 65–74. Only Luxembourg and Belgium buck this trend.

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Experts say the differences reflect long-term structural factors rather than individual saving behaviour alone. Housing ownership is one of the strongest drivers, with countries where homeownership is widespread and property values have risen showing significantly higher wealth among retirees.

Professor Fabian Pfeffer of LMU Munich said these patterns reflect “the long-term interaction of housing markets, welfare states, pension systems, credit institutions, family transfers and historical pathways into asset ownership.”

He added that strong public pension systems can reduce the need for private wealth accumulation, meaning lower net wealth does not necessarily indicate financial insecurity.

Toby Whelton of the Intergenerational Foundation pointed to growing reliance on family support, warning that access to housing and wealth is increasingly shaped by inheritance and parental assistance rather than earnings alone.

Net wealth data includes assets such as property, savings, investments and business holdings, minus liabilities like mortgages and loans. However, it does not account for public or occupational pension entitlements, which remain a key source of retirement security across Europe.

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The Pelé Index Shows Nearly 30 Years of Football Stocks Underperforming Global Markets

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As the 2026 FIFA World Cup unfolds with 48 teams and more than a hundred matches capturing global attention, renewed interest has emerged around one long-running question in finance: what happens if fans invest in the clubs they love?

Across Europe, a small number of football clubs are publicly listed, allowing supporters and investors to buy shares in teams that dominate weekend loyalties. But long-term data suggests that passion has not translated into profit.

Aegon Asset Management’s so-called “Pelé Index”, which tracks every listed European football club since 1998, offers one of the clearest measurements yet of that gap between emotional attachment and financial return.

Over the 2025/26 season, the index delivered a modest gain of just 0.4%, sharply underperforming global equities, which rose about 27% over the same period. European stock markets also outpaced it, returning around 17%.

The longer-term picture is even more striking. Since 1998, the Pelé Index has recorded a total decline of roughly 11%, while global equities surged approximately 678% over the same period. In practical terms, €1,000 invested in the football index nearly three decades ago would now be worth about €892, compared with roughly €7,784 if invested in global stocks.

The index currently includes 18 publicly traded football clubs across nine European leagues, with a combined market value of around €7.1 billion. Manchester United remains the largest component, accounting for about a quarter of the index, followed by Juventus and Fenerbahçe SK. Other constituents include Borussia Dortmund, Benfica, Porto, Celtic, Olympique Lyonnais, and several smaller Danish clubs.

Spain is notably absent from the list, as no LaLiga clubs are publicly traded despite the league featuring some of the world’s most valuable teams.

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According to Jordy Hermanns, portfolio manager and investment strategist at Aegon Asset Management, the consistent underperformance is rooted in the fundamental structure of football clubs rather than short-term sporting outcomes.

Unlike typical listed companies, which prioritize shareholder value, football clubs operate with competing objectives focused on sporting success. That often means spending heavily on transfers, wages, and infrastructure in pursuit of trophies rather than financial efficiency.

“These objectives are not only different, they are often in conflict,” Hermanns said.

He added that this structural tension explains why even globally recognized clubs have struggled to generate long-term shareholder returns.

Juventus provides a notable example. Shares in the Italian club surged above €10 following Cristiano Ronaldo’s arrival in 2018 amid expectations of commercial growth and sporting dominance. However, the stock has since fallen below €2 and is down 35% this season following a sixth-place league finish.

Hermanns argues that reversing this trend would require a fundamental shift in governance and incentives, but acknowledges that fan expectations and competitive pressure make such a change unlikely.

“The beautiful game deserves your heart, but your investment portfolio deserves your reason,” he said.

Nearly three decades of data suggest a consistent conclusion: while football clubs may inspire loyalty and emotion, they have rarely rewarded investors financially.

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SpaceX IPO Set to Create Thousands of Millionaires as Wealth Spillover Transforms Brownsville

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The long-awaited stock market debut of Elon Musk’s space and artificial intelligence company SpaceX is poised to reshape the financial future of thousands of employees, from senior engineers to factory-floor workers such as welders and cooks.

The initial public offering, expected to launch on Friday, could create an estimated 4,000 new millionaires across the company’s global workforce, according to figures reported by multiple media outlets, though the total has not been independently verified. What makes the listing unusual is the breadth of equity distribution, which appears to extend far deeper into lower-paid roles than is typical for major technology firms.

At the heart of the windfall is Starbase, SpaceX’s launch and manufacturing facility near Brownsville, Texas, where more than 3,000 employees work in a region long considered one of the most economically challenged in the United States. Financial advisers in the area say even non-technical staff were granted stock options as part of compensation packages.

“SpaceX has been very friendly with options at various levels, from top to bottom,” said Brownsville-based financial planner Michael Limas, describing the structure as unusual for the region.

One widely cited example illustrates the scale of the surge in value: a welder who reportedly received $10,000 in equity could now see holdings worth close to $880,000 ahead of the IPO, based on secondary market estimates.

The offering includes a staggered lock-up structure rather than the traditional six-month restriction, with early access triggers tied to share performance. If the stock trades 30% above its IPO price for five out of ten consecutive sessions, some employees could gain earlier access to their shares.

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The potential wealth creation comes as Brownsville continues to adjust to rapid change. SpaceX has operated in the area for roughly a decade, drawing an influx of high-skilled workers and driving up housing demand. Local data suggests home prices in the wider metro area have risen about 25% since 2020.

That growth has brought both opportunity and strain. Long-time residents face higher living costs, while employees navigating sudden paper wealth are seeking financial guidance. Reports indicate more than 100 workers have pooled resources to negotiate lower advisory fees with wealth managers, reflecting concern over taxes and timing decisions.

Brownsville Mayor John Cowen has welcomed the investment, describing it as a turning point for the city’s economic identity. Additional projects have followed SpaceX’s expansion, including energy and infrastructure developments in the region.

Still, uncertainty remains over how broadly the IPO’s gains will be distributed and whether they will translate into lasting economic improvement for a city long marked by inequality.

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