Tech
European Commission Launches Consultation on Digital Omnibus as Debate Over GDPR Reform Intensifies
The European Commission has opened a public consultation on the “Digital Omnibus,” a new initiative under its broader Digital Package on Simplification, aimed at reducing regulatory burdens for businesses while preserving the EU’s digital policy objectives.
The call for evidence, launched this week, will remain open until October 14, 2025, and invites citizens, companies, and organizations across Europe to share their views. It follows three earlier consultations — on the Data Union Strategy, the Cybersecurity Act review, and the Apply AI Strategy — which together generated more than 700 responses.
The Digital Omnibus will review a wide set of existing digital regulations, with a focus on streamlining rules in five key areas: the data acquis (including the Data Governance Act, Free Flow of Non-Personal Data Regulation, and Open Data Directive); cookie consent rules under the e-Privacy Directive; cybersecurity incident reporting obligations; the application of the AI Act; and elements of the European Digital Identity framework.
According to the Commission, the overall aim is to “reduce businesses’ administrative compliance costs without compromising the objectives of the underlying rules.” An accompanying document states that Brussels will also “explore the potential need for simplification measures in the realm of data regulation, to enhance data availability and sharing.”
The consultation comes as pressure builds for a wider overhaul of EU data law. Former European Central Bank president Mario Draghi last week publicly called for a comprehensive reform of the General Data Protection Regulation (GDPR), describing it as an obstacle to data-driven innovation. Critics argue that the GDPR’s expansive definition of personal data, combined with member states’ uneven implementation, has created unnecessary barriers for European startups and scaleups.
Some governments have also been accused of “gold-plating” GDPR rules and resisting greater openness in data sharing, citing concerns about data transfers to non-EU countries, particularly the United States. Businesses say such restrictions limit Europe’s competitiveness in areas like artificial intelligence and digital services.
While the Commission’s Digital Omnibus consultation does not directly tackle GDPR reform, Draghi’s intervention has renewed calls for the EU to confront what many see as the “elephant in the room.” Analysts say that without addressing GDPR’s structural issues, the Omnibus exercise risks falling short of its ambition to meaningfully simplify Europe’s digital rulebook.
Defenders of the current framework argue that GDPR reform requires a separate legislative track and broader political consensus, pointing to ongoing interservice consultations and the Danish EU presidency’s current work on data governance.
Nevertheless, the Commission insists the Omnibus and the forthcoming “Digital Fitness Check” — a comprehensive review designed to stress-test the coherence of the EU’s digital acquis — reflect its commitment to simplification and better governance.
As Europe continues to navigate the balance between privacy, innovation, and competitiveness, the outcome of this consultation will be closely watched by businesses and policymakers alike.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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