Tech
Meta Scales Back Metaverse Ambitions as VR Industry Looks Ahead
Meta has announced cuts to its metaverse operations after years of promoting virtual reality as the future of human interaction, signaling a major shift in the company’s strategy. The start of 2026 marked what many see as the final blow for the digital worlds once hailed by Mark Zuckerberg as the next big computing platform.
At the beginning of January, Meta laid off 10 percent of staff in its Reality Labs division, primarily employees involved in metaverse development, including data engineers, software engineers, and game developers. The company’s fourth-quarter earnings confirmed the financial strain: Reality Labs posted $6.2 billion in losses in Q4 and $19.1 billion for the full year. Zuckerberg told investors that while the metaverse is no longer the primary focus, Meta will continue to develop extended reality (XR) technologies, particularly AI-integrated wearables such as its Ray-Ban smart glasses.
Experts say Meta’s retreat does not spell the end of virtual reality. George Jijiashvili, senior principal analyst at Omdia, said the metaverse failed largely because the technology was not ready to support a mainstream consumer platform. “The vision of the platform did not coincide with the technological status quo,” he explained, noting that headsets, smart glasses, and other necessary hardware have yet to mature.
Per Ola Kristensson, a professor of interactive systems engineering at the University of Cambridge, emphasized the ergonomic and practical limitations of VR. In a 2022 study, participants working in VR headsets for a full 40-hour week reported frustration, visual fatigue, and lower productivity. “It’s not ergonomic,” Kristensson said. “If you want a sip of coffee, you have to move the helmet. Small, subtle things don’t work, which makes extended use uncomfortable.”
Despite these challenges, researchers see opportunities in XR and augmented reality (AR). Kristensson noted that focusing on practical applications, such as AI-integrated AR glasses, could transform daily life. “Your glasses become your phone and an AI interface. They can project digital information into the physical world and interact with robotics,” he said.
Meta’s shift also mirrors trends in other virtual platforms. Kim Currier of the Decentraland Foundation said the decline of corporate-driven hype has allowed virtual worlds to become more community-focused. “There has been a clear shift away from corporate experimentation toward user-led activity,” she said, pointing to community events and meetups as examples of how engagement has become more genuine.
Gaming platforms like Roblox and Fortnite demonstrate that user-centric digital experiences can thrive without the spectacle of a centralized metaverse. Analysts suggest Meta’s pivot to mobile for its Horizon platform is a response to these successes. “Increasingly, our worlds are digital, more connected. People just didn’t want Meta’s 2021 version of the metaverse,” Jijiashvili said.
While Meta retreats from its original vision, experts say VR and XR technologies are likely to evolve in ways that are more practical, user-focused, and integrated with AI, opening new avenues for digital interaction beyond the high-profile metaverse experiment.
Tech
Meta Apps Collect More User Data Than Other Big Tech, Study Finds
Meta’s apps collect more types of user data on average than applications from other major technology companies, according to research by cybersecurity and privacy company Surfshark.
The study analysed 171 apps available through Apple’s App Store that were developed by Meta, Google, Microsoft, Apple and Amazon. Researchers examined the types of information identified in each app’s privacy disclosures across 35 data categories.
Meta ranked highest, with its apps collecting an average of 25 out of 35 possible data types. Surfshark said this was more than three times the average recorded for some other major technology companies.
The categories examined included information such as browsing history, precise location, purchase details and other personal data that applications can collect or associate with users.
Seven of the apps identified among the most data-intensive were owned by Meta. They included Facebook, Messenger and Meta AI, as well as Meta Horizon, Meta Ads Manager, Meta Business Suite and Forum.
The findings put Meta well ahead of the other companies included in the analysis.
Google apps collected an average of 17 data types, according to Surfshark, while Amazon collected 12. Microsoft averaged eight types and Apple seven.
The research focuses on the number of data categories associated with each application rather than the volume of individual records collected from users. It also reflects information disclosed by developers through App Store privacy labels, which can vary according to how companies classify and report their data practices.
Meta operates some of the world’s most widely used digital platforms, including Facebook, Instagram, Messenger and WhatsApp. Its services rely heavily on advertising and personalised experiences, making user information an important part of its business model.
The findings are likely to renew questions about how much personal information consumers share when using popular social media and technology services.
Privacy concerns have increased as technology companies expand their use of artificial intelligence, targeted advertising and personalised recommendations. AI-powered applications can require access to additional information depending on their features and how users interact with them.
Surfshark’s analysis does not by itself establish whether any company has violated privacy laws or whether the data collected is used improperly. The number of data categories listed by an app also does not necessarily indicate how much information a particular user contributes.
However, the research highlights the differences in data collection practices among major technology companies.
The findings could encourage users to review application privacy settings and the information requested by apps before installing or continuing to use them.
As regulators and consumers place greater scrutiny on digital privacy, technology companies face increasing pressure to explain clearly what information they collect, why it is needed and how long it is retained.
Tech
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