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Campaign Highlights Growing Concern Over Declining Quality of Digital Platforms

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A viral campaign led by the Norwegian Consumer Council has sparked global debate over what critics describe as the steady decline in the quality of popular digital platforms.

A widely shared video produced by the group features a self-described “professional enshitificator” adding intrusive pop-ups to websites, inserting extra advertisements into YouTube videos and triggering disruptive software updates. The video, which has drawn millions of views, is part of a broader effort to highlight the concept known as “enshitification.”

A platform becomes ‘enshitified’ when it introduces paid features or subscriptions that makes a user’s experience worse than it used to be. The term was first coined in 2023 by journalist Cory Doctorow, who argued that digital services often begin by prioritising users before gradually shifting toward profit-driven practices that degrade the experience.

According to the Norwegian Consumer Council, this trend is increasingly visible across major platforms. Over 70 advocacy groups from the United States, Europe and Norway have written to policymakers in more than 14 countries, urging stronger action to protect consumers and curb what they describe as anti-competitive behaviour.

The group’s analysis points to platforms such as Facebook as examples of how services evolve. Originally designed to connect friends and family, the platform now prioritises advertising and promoted content, often interrupting user activity with sponsored posts and algorithm-driven material.

Experts say the problem is tied to how digital markets operate. Finn Lützow-Holm Myrstad, the council’s director of digital policy, said companies are able to introduce these changes because users have limited alternatives. “It’s a deliberate process,” he said, noting that once users are locked into a platform, switching becomes difficult.

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Economists highlight the role of the “network effect,” where a platform becomes more valuable as more people use it. This makes users reluctant to leave, even if the service declines. At the same time, companies introduce switching costs, such as data loss or the effort required to rebuild connections elsewhere, further discouraging migration.

Industry analysts also point to reduced competition following major acquisitions, including Meta Platforms’ purchase of Instagram, as a factor that has allowed platforms to prioritise revenue over user experience.

Regulators in Europe have introduced measures aimed at addressing these concerns. The Digital Markets Act seeks to open up dominant platforms to competition, while the Digital Services Act requires companies to assess risks and improve transparency. However, experts warn that enforcement has been slow and penalties insufficient to deter harmful practices.

Advocates are now calling for stronger rules, including proposed legislation such as the Digital Fairness Act, to address deceptive design and addictive features.

While digital platforms remain central to communication, commerce and entertainment, the campaign underscores growing frustration among users and calls for a shift toward services that prioritise transparency, competition and consumer rights.

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Siemens and Nvidia Test Humanoid Robot on Factory Floor in Push for AI-Driven Production

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German engineering group Siemens and US chipmaker Nvidia have carried out a live factory trial of a humanoid robot, marking a step toward integrating artificial intelligence into industrial production.

The test took place at Siemens’ electronics plant in Erlangen, where a robot developed by UK-based Humanoid was deployed to perform logistics tasks alongside human workers. The machine, known as HMND 01, was designed to handle routine operations such as picking up, transporting and placing containers used in daily factory processes.

According to Siemens, the robot operated autonomously for more than eight hours during the trial and successfully completed over 90 per cent of its assigned tasks. It handled around 60 containers per hour, demonstrating the potential for consistent performance in a real industrial environment.

The project forms part of a broader collaboration between Siemens and Nvidia aimed at developing what they describe as the world’s first fully AI-driven adaptive factories. The goal is to create production environments where machines can work alongside people, responding to changes and making decisions in real time.

Executives involved in the project said the trial highlights advances in “physical AI”, a concept that enables machines to perceive their surroundings, process information and adjust their actions without direct human control. Nvidia provided the underlying artificial intelligence technology, including simulation tools and real-time processing systems, while Siemens handled industrial integration.

The companies said much of the robot’s development was completed through virtual simulations before deployment. This approach significantly reduced the time required for testing and design, cutting development cycles from as long as two years to roughly seven months.

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Industry observers say such systems could help manufacturers address labour shortages and improve efficiency in areas where traditional automation has struggled. Tasks that require flexibility, movement and interaction with human workers have historically been difficult for machines to handle, but advances in AI are beginning to close that gap.

While the trial is being described as a milestone, Siemens and Nvidia have not provided a timeline for large-scale adoption of humanoid robots in factories. Questions remain around cost, scalability and safety before the technology can be rolled out more widely.

Even so, the demonstration offers a glimpse into how manufacturing could evolve, with intelligent machines taking on more complex roles while working in coordination with human staff on the factory floor.

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Study Finds AI Use May Weaken Basic Problem-Solving Skills

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Meta Launches Muse Spark, Its First Major AI Model in Nine Months

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Meta has unveiled its first major AI model in nine months, following a $14.3 billion (€12.24 billion) investment spree and executive hiring push to rival OpenAI and Google. The American tech company introduced the model, called Muse Spark, on Wednesday, claiming it is faster and smarter than its previous technologies.

The company, founded by Mark Zuckerberg, invested $14.3 billion in Scale AI in June 2025 and recruited its CEO and co-founder, Alexandr Wang, to oversee Meta Superintelligence Labs, which houses teams working on foundational AI models. Zuckerberg also embarked on a hiring campaign, bringing in executives from competitors including OpenAI, Anthropic, and Google.

In a blog post, Meta said, “Over the last nine months, Meta Superintelligence Labs rebuilt our AI stack from the ground up, moving faster than any development cycle we have run before. This initial model is small and fast by design, yet capable enough to reason through complex questions in science, math, and health. It is a powerful foundation, and the next generation is already in development.”

Muse Spark is positioned as a significant upgrade over Meta’s last major release, Llama 4, launched in April 2025. The company highlighted that the model excels in advanced reasoning, particularly in scientific, mathematical, and medical queries. To improve its health advice capabilities, Meta worked with over 1,000 physicians to curate training data, aiming for more accurate and comprehensive responses.

The AI model will power the company’s digital assistant in the Meta AI app and website, with planned integration across Facebook, Instagram, WhatsApp, Messenger, and the Ray-Ban Meta AI glasses. A “contemplating mode” will gradually roll out, allowing multiple AI agents to reason in parallel on complex tasks. Meta’s technical blog noted this feature is designed to compete with high-level reasoning in models such as Gemini Deep Think and GPT Pro.

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Zuckerberg emphasized on social media that Meta aims to build AI products that “don’t just answer your questions but act as agents that do things for you.” Unlike conventional chatbots, these AI agents operate autonomously, gathering information based on user preferences to assist without direct human commands.

One notable shift for Meta is the move away from open-source AI models. Unlike earlier releases, Muse Spark is not available for public download, meaning access to the technology is currently restricted. The company said the model is initially available only in the United States.

Muse Spark underscores Meta’s aggressive push into the competitive AI market, combining extensive investment, executive recruitment, and technical innovation to challenge the dominance of established players like OpenAI and Google.

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