Tech
Microsoft Unveils ‘Mico’: A Friendly New Face for Copilot Assistant
Nearly three decades after Clippy — the animated paperclip that became both famous and infamous for interrupting Microsoft Office users — Microsoft has introduced a new digital companion called Mico, a floating cartoon face designed to represent its Copilot assistant.
Unlike Clippy, which was often criticised for being intrusive, Mico is meant to be subtle, expressive and user-friendly. The character, shaped like a glowing blob or flame, reacts to conversations by changing colour and expression — smiling, frowning, or spinning with excitement.
Jacob Andreou, Microsoft’s corporate vice president of product and growth, described Mico as a step toward making technology more relatable without being overbearing. “When you talk about something sad, you can see Mico’s face change,” he told the Associated Press. “It’s about creating a companion you can really feel.”
Currently available only to U.S. users on laptops and mobile apps, Mico can be turned off easily — a feature that sets it apart from its predecessor, Clippy, which was notorious for popping up uninvited.
Experts suggest that the timing is right for such an innovation. “Microsoft pushed Clippy; we resisted it, and they got rid of it,” said Bryan Reimer, a research scientist at the Massachusetts Institute of Technology and co-author of How to Make AI Useful. “I think we’re much more ready for things like that today.”
Reimer explained that digital assistants with personality can help users feel more comfortable, especially those who might distrust purely mechanical interactions. “People who are less trustful of machines respond better to technology that feels a little more human,” he said.
Microsoft’s approach stands apart from others in the industry. While some companies are introducing flirtatious or overly human-like avatars, and others have opted for neutral, faceless designs, Microsoft says it wants Mico to strike a balance — engaging but not addictive.
Andreou emphasised that Mico is designed to be “genuinely useful,” not manipulative. “We don’t want it to just tell users what they want to hear or monopolise their attention,” he said.
The company also rolled out new Copilot features, including the ability to join group chats and a “voice-enabled Socratic tutor” for students — a move aimed at making its tools more educational and collaborative.
As more children and teenagers turn to digital assistants for learning and emotional support, regulators have raised concerns about potential risks. While Microsoft was not among the companies recently investigated by the U.S. Federal Trade Commission, the tech giant says it is prioritising safety and responsible design.
With Mico, Microsoft seems to be revisiting the idea behind Clippy — but this time, with a softer touch and a sharper understanding of what users actually want.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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