Elon Musk’s social media platform X has agreed to modify its user verification system in the European Union following a €120 million fine imposed last year, a European Commission spokesperson confirmed. Bloomberg reported that the company has proposed solutions to address concerns over the blue checkmark, which verifies accounts on the platform.
The fine, levied in December, found that X’s paid verification system, introduced after Musk acquired Twitter in 2022, could mislead users by implying that verified accounts were more trustworthy. The European Commission also raised concerns that users and authorities lacked access to an updated advertiser registry, which could complicate transparency during elections and obscure the origins of online claims.
According to Thomas Regnier, the Commission spokesperson, the company must either pay the fine or provide a financial guarantee to comply with the Digital Services Act. The agreement to change the verification system is part of X’s efforts to meet regulatory requirements and avoid further penalties.
The European Commission’s decision prompted a diplomatic dispute between Brussels and Washington. Representatives of the Donald Trump administration criticised the move, framing it as a form of censorship targeting a major American social media company.
The European Union has increasingly scrutinised tech platforms to ensure compliance with rules on transparency, accountability, and user protection. The Digital Services Act, which came into force in 2024, aims to hold social media companies responsible for the content shared on their platforms and to provide regulators with access to key operational information, particularly during elections.
The blue checkmark system had become a central feature of X’s strategy under Musk, with users paying for verification status. While intended to signal authenticity, regulators said the program risked creating a false sense of reliability for paying users while leaving ordinary users and election authorities in the dark about advertising and messaging practices.
Euronews Next contacted X and the European Commission for comment but did not receive responses before publication.
Analysts say the case highlights the growing tension between European regulators and major US tech companies, which are increasingly expected to comply with stricter rules on digital platforms while balancing commercial strategies and user engagement. For X, implementing changes to the verification system will be key to operating smoothly in the EU market and avoiding additional fines or regulatory action.
The dispute also underscores the broader geopolitical dimensions of tech regulation, as enforcement actions in Europe can attract attention and criticism from US policymakers and companies, reflecting the global influence of digital platforms.
With the new adjustments to the blue checkmark system, X aims to address regulatory concerns while maintaining user trust in the European market.