Tech
EU’s Data Union Strategy Seeks to Boost AI and Cross-Border Data Use, but GDPR Stays Untouched
As the European Commission’s consultation on the European Data Union Strategy (EDUS) nears its July 18 deadline, the initiative has drawn a mix of support and criticism. Aimed at stimulating data-driven innovation—particularly for generative AI—the strategy promises to simplify the EU’s complex data governance landscape. But its deliberate omission of any review of the General Data Protection Regulation (GDPR) has raised eyebrows.
The EDUS is positioned as a framework to streamline and harmonize existing EU data laws, including the Open Data Directive, the Data Act, and the Data Governance Act. Its goals include promoting broader access to data, incentivizing voluntary data sharing, reducing administrative burdens, and strengthening international data flows.
However, experts argue that the strategy avoids addressing some of the key barriers currently hampering the European data economy—chief among them, the GDPR. The strategy makes only vague references to maintaining “privacy and security standards,” without directly naming the GDPR. Despite its role as a cornerstone of EU data policy, GDPR remains politically sensitive and, according to Commission officials, too controversial to revisit.
This approach has sparked concerns, especially as many EU member states interpret GDPR’s definition of “personal data” narrowly, creating legal and practical barriers to initiatives that rely on open or shared data. The lack of meaningful exemptions under Article 6(f), which allows for processing of personal data in the public interest, continues to constrain innovation, particularly in sectors like AI and public services.
Beyond the GDPR issue, stakeholders have also highlighted several unresolved structural problems:
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Unfair B2B Data Sharing
While the Data Act is designed to ensure fair access to data for smaller companies, in practice, large corporations continue to dominate through restrictive and often exploitative contracts. Legal dispute mechanisms exist but are rarely used by startups wary of prolonged battles with industry giants. -
Lack of Compensation for Public Institutions
State-owned entities that manage valuable datasets face financial disincentives when required to open data for free. Without clear government compensation—such as Latvia’s model of reimbursing public registries—many institutions have little motivation to provide high-value data. -
Gap in Business Feedback on Data Infrastructure
While the EU measures progress through tools like the Open Data Maturity Index, there is limited insight into how businesses experience the system. Missing are evaluations on usability, dataset relevance, and responsiveness of public authorities—factors critical to real-world data utility.
As the EU pushes forward with its Data Union Strategy, experts warn that meaningful transformation will require more than legislation—it demands addressing the entrenched structural issues and political sensitivities that continue to limit the full potential of Europe’s digital economy.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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