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Dutch Health Agency Calls for New Measures to Curb Cross-Border Tobacco Purchases

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The Dutch public health agency is urging the government to tighten regulations on cross-border tobacco purchases, warning that the country’s high tobacco taxes are increasingly being undermined by smokers sourcing cheaper products from abroad.

Following a significant hike in tobacco taxes in 2024 — 24% on cigarettes and 45% on rolling tobacco — the Netherlands now ranks among the highest-taxed countries for tobacco in the European Union. The measure was welcomed by health advocates as a step toward reducing smoking rates.

However, new research by the Dutch public health agency shows that while the tax hike led to some positive outcomes — with 7% of smokers quitting and another 22% cutting down — a large number of smokers responded by purchasing tobacco outside the Netherlands. According to the study, cross-border tobacco purchases surged to 60% in 2024, up from 40% in 2023 and 30% in 2020.

“Policy must focus on reducing purchases of tobacco products made abroad,” the agency stated, noting that easy access to cheaper tobacco in neighboring countries is threatening the effectiveness of domestic anti-smoking policies.

To address the issue, the agency has recommended introducing stricter limits on the quantity of tobacco products that individuals can bring into the country. It also called for the implementation of excise duties on e-cigarettes to discourage youth from taking up vaping, which it warned could serve as a gateway to traditional smoking.

The situation highlights the broader challenge facing high-income, geographically compact nations, where borders can be crossed with relative ease. While the World Health Organization (WHO) endorses tobacco taxation as one of the most effective public health tools — recommending a minimum tax rate of 75% — its impact is lessened when consumers can easily circumvent high prices.

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A study published last year indicated tobacco tax increases led to a 9% drop in cigarette use in low-income countries between 2014 and 2020, compared to just 6% in wealthier nations, where cross-border purchasing is more feasible.

The Dutch agency cautioned that unless regional prices are aligned, the proportion of people attempting to quit smoking could decline. It pointed to ongoing discussions at the European Commission level, where proposals are being considered to dramatically raise tobacco taxes across the EU — potentially by 139% on cigarettes and 258% on rolling tobacco.

In 2024, the Netherlands, along with 15 other EU member states, urged the Commission to adopt bloc-wide tax reforms, arguing that disparities — ranging from €1.92 per pack in Bulgaria to €9.92 in Ireland — were distorting the single market. Currently, the Netherlands has the second-highest tobacco tax in the EU, at €7.66 per 20-pack.

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Novo Nordisk Teams Up With OpenAI to Accelerate Drug Discovery Using AI

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Danish pharmaceutical giant Novo Nordisk has announced a new partnership with OpenAI aimed at integrating artificial intelligence across its drug development and business operations.

The collaboration, revealed on Tuesday, is expected to help the company identify new treatments more quickly and improve how medicines are developed, produced and delivered to patients. Novo Nordisk said the use of advanced AI tools will allow it to analyse vast and complex datasets, uncover patterns that were previously difficult to detect, and shorten the timeline from research to patient access.

Chief executive Mike Doustdar said the agreement marks an important step in positioning the company for the future of healthcare. He noted that millions of people living with chronic conditions such as obesity and diabetes still require better treatment options, adding that new therapies remain to be discovered.

Novo Nordisk is widely known for its leading treatments in these areas, including Ozempic and Wegovy, which have seen strong global demand in recent years. The company said integrating AI into daily workflows will allow its teams to test ideas more rapidly and bring innovations to market at a faster pace.

The partnership will not be limited to research and development. Both companies plan to apply AI tools to manufacturing processes, supply chains and commercial operations, with pilot programmes already set to begin. Full integration is expected by the end of the year.

Sam Altman said artificial intelligence is transforming industries and has the potential to significantly improve outcomes in life sciences. He added that the collaboration would support faster scientific discovery and more efficient global operations, helping to shape the future of patient care.

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The move comes as pharmaceutical companies increasingly turn to AI to gain an edge in drug discovery. Novo Nordisk has already invested in innovation through initiatives such as the Danish Centre for AI Innovation, developed in partnership with Nvidia and Denmark’s export and investment fund.

Competition in the sector is intensifying. US-based Eli Lilly, a key rival in the weight-loss drug market, recently announced its own AI-focused collaboration with Insilico Medicine to develop new treatments. The agreement, valued at up to $2.75 billion, highlights the growing role of AI in reshaping pharmaceutical research.

Industry analysts say such partnerships reflect a broader shift toward data-driven innovation in healthcare, where the ability to process and interpret large volumes of information is becoming increasingly important.

For Novo Nordisk, the partnership with OpenAI signals a commitment to staying at the forefront of this transformation, as companies race to harness technology in the search for new and more effective treatments.

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Study Finds AI Models Fall Short in Early Medical Diagnosis

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A new study has found that artificial intelligence language models still struggle with one of the most critical aspects of medical care, raising concerns about their use without human oversight.

Researchers from Mass General Brigham reported that AI systems failed to produce an appropriate early diagnosis more than 80 per cent of the time. The findings, published in JAMA Network Open, highlight ongoing limitations in how these systems reason through complex clinical scenarios.

The study examined 21 large language models, including systems developed by OpenAI, Google and xAI. Among those tested were versions of GPT, Gemini, Claude, Grok and DeepSeek.

Researchers used a structured evaluation tool known as PrIME-LLM to assess how well the models handled different stages of clinical reasoning. These stages included forming an initial diagnosis, ordering tests, reaching a final diagnosis and planning treatment. The models were tested using 29 standardised clinical scenarios, with information introduced gradually to mirror real-life patient cases.

While the systems showed relatively strong performance when identifying a final diagnosis, their ability to generate a differential diagnosis — a key step in distinguishing between conditions with similar symptoms — remained limited. This early-stage reasoning is widely regarded as essential in medical decision-making.

Marc Succi, a co-author of the study, said current models are not ready for independent clinical use. He noted that differential diagnosis represents a core part of medical practice that AI has yet to replicate effectively.

Another researcher, Arya Rao, said the findings show that AI performs best when given complete information but struggles when cases are still developing. She explained that the models are less reliable in situations where doctors must make judgments based on limited or uncertain data.

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Despite these shortcomings, the study identified a group of higher-performing systems, including advanced versions of GPT, Gemini, Claude and Grok. These models achieved final diagnosis success rates ranging from around 60 per cent to over 90 per cent when provided with detailed clinical data such as lab results and imaging.

Experts not involved in the research also stressed the importance of caution. Susana Manso García said the findings reinforce that AI should not replace professional medical judgement. She advised that patients continue to seek guidance from qualified healthcare providers when dealing with health concerns.

The study concludes that while AI has made progress, it still requires close human supervision in clinical settings. Researchers say the technology shows promise as a support tool, but its current limitations mean it cannot yet be trusted to make independent medical decisions.

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Genetic Differences May Shape Effectiveness of Popular Weight-Loss Drugs, Study Finds

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Genetic variations may help explain why some patients respond better than others to widely used weight-loss medications, according to new research that points to the potential for more personalised treatment approaches.

Drugs such as Ozempic, Mounjaro and Zepbound have transformed the treatment of obesity in recent years. These medications belong to a class known as GLP-1 receptor agonists, which mimic a natural hormone that regulates appetite and blood sugar, helping people feel full for longer. Despite their growing use, patient outcomes vary widely, with some individuals losing less than 5 percent of their body weight while others achieve reductions exceeding 20 percent.

The study, conducted by researchers at the 23andMe Research Institute and published in Nature, examined genetic data alongside patient-reported experiences to better understand these differences.

Researchers analysed information from nearly 28,000 participants who had taken GLP-1 medications for a median period of just over eight months. Their findings identified specific genetic variants that appear to influence how individuals respond to these treatments.

One such variation in the GLP1R gene was linked to improved effectiveness. Individuals carrying a particular version of this gene lost an average of 0.76 kilograms more than those without it during the study period. Another variant in the GIPR gene was associated with an increased likelihood of side effects such as nausea and vomiting among patients taking tirzepatide-based drugs, though it did not affect weight loss outcomes.

Noura Abul-Husn, chief medical officer at the research institute, said current approaches to weight management often rely on trial and error. She noted that patients frequently begin treatment without clear expectations about how effective a drug will be or what side effects they might experience.

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Experts not involved in the study said the findings offer useful insight but should be interpreted with caution. Marie Spreckley of the University of Cambridge said the genetic effects identified are relatively small in clinical terms, especially compared with the typical weight loss of 10 to 15 percent seen in trials of these medications. She added that factors such as dosage, treatment duration, sex and drug type likely play a larger role in determining outcomes.

Still, researchers believe the results could mark a step toward more tailored therapies. Cristóbal Morales, a specialist in metabolic health in Spain, said the ability to predict how patients will respond to treatment through pharmacogenomics could improve both drug selection and safety.

The findings highlight the growing interest in personalised medicine, where treatments are adapted to an individual’s genetic profile, though further studies are needed to confirm how these insights can be applied in clinical practice.

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