British books and stationery retailer WH Smith is set to disappear from UK high streets following a £76 million (€91.2 million) deal to sell its 480 retail outlets to private equity firm Modella Capital, the owner of Hobbycraft.

The move is the latest in a series of high-profile closures affecting the UK retail landscape, which has struggled to recover from the pandemic. WH Smith, a brand with over two centuries of history, will continue to operate under its name in airports, railway stations, and hospitals, but its high street stores will be rebranded as TGJones.

Retail Shake-Up as Modella Capital Expands Portfolio

Modella Capital, which has previously acquired The Original Factory Shop and Hobbycraft, will take control of WH Smith’s high street operations, including several stores in shopping centres and retail parks. However, the exact timeline for the transition remains undisclosed.

WH Smith’s Post Office counters will continue running as usual, and the company has reassured customers that business operations will remain normal during the transition. The retailer, which employs around 5,000 people across more than 1,100 stores in the UK, has also hinted at exploring further strategic changes, including the potential sale of its digital greetings card brand, Funky Pigeon.

Despite the deal, concerns remain over potential job losses, though Modella has not confirmed whether redundancies will follow. The firm has stated that new product ranges will be introduced, but further operational details have not yet been revealed.

WH Smith Shifts Focus to Travel Business

The decision to exit high streets comes as WH Smith pivots towards its more profitable travel division. Group CEO Carl Cowling highlighted that the high street business, while still profitable, had become a smaller part of WH Smith’s overall operations amid the company’s international expansion.

“Our UK High Street business has been a good, cash-generating operation, but with our rapid international growth, now is the right time for a new owner to take it forward,” Cowling said. “This will allow WH Smith’s leadership team to focus exclusively on our travel business, which has stronger growth prospects.”

Russ Mould, investment director at AJ Bell, noted that the deal enables WH Smith to concentrate on expanding its travel retail footprint. However, he cautioned that losing the WH Smith name from high streets could negatively impact footfall.

“The WH Smith brand was a key reason why its stores survived in an increasingly challenging retail environment,” Mould said. “Shoppers relied on the retailer for specific items, and removing the brand could see customer traffic decline under the new TGJones name.”

High Streets Continue to Struggle

The departure of WH Smith from UK high streets is expected to further weaken an already struggling retail sector. The pandemic and changing consumer habits have led to a wave of closures, including Debenhams, Daniel of Ealing, and Cool Britannia. Retailers like New Look, Quiz Clothing, and Select Fashion have also been forced to shut multiple locations.

High street banks have followed a similar trend, with major lenders like Halifax, Lloyds, Bank of Scotland, and Barclays closing branches in response to shifting consumer behaviour.

Despite these challenges, the retail sector showed resilience in February, with the Office for National Statistics (ONS) reporting a 1% monthly increase in sales volumes. This exceeded market expectations of a 0.3% decline and followed a 1.4% rise in January.

Household goods led the growth, experiencing their strongest monthly performance since April 2021, while clothing and footwear sales also contributed positively. However, food store sales saw a decline.

On an annual basis, retail sales in February rose 2.2%, surpassing analyst projections of a 0.5% gain.

Consumer Spending Outlook Remains Mixed

Looking ahead, consumer spending trends appear uncertain. A McKinsey & Company report found that while 22% of shoppers plan to increase spending on garden furniture and 17% on hotels, many are cutting back in other areas.

“Nearly 40% of consumers plan to reduce clothing purchases, and almost half (49%) intend to spend less on jewellery,” said Sagar Shah, associate partner at McKinsey & Company.

He also noted that while inflation is easing, it has yet to drive stronger sales volume growth. Rising wages are putting pressure on retailers’ margins, forcing them to adjust pricing strategies and promotional tactics to maintain profitability.

As WH Smith transitions out of the high street retail landscape, the sector faces ongoing uncertainties, with businesses having to adapt to changing consumer preferences and economic conditions.