Business
Trump Media Expands Into Crypto With $1 Billion CRO Treasury Plan
Former U.S. President Donald Trump’s business interests are once again expanding into the world of digital assets, with Trump Media and Technology Group (TMTG) announcing plans to launch a cryptocurrency-focused treasury company.
The group, which operates the Truth Social platform, said on Tuesday it is partnering with the exchange Crypto.com to create Trump Media CRO Strategy, a venture that will hold and manage CRO, the native token of Crypto.com. A blank-check company tied to Yorkville Advisors is also a co-founder of the new entity.
According to Trump Media, the initial purchase will involve $105 million (€90.5 million) worth of CRO. Yorkville Advisors added that the total planned funding for the treasury will amount to $1 billion (€860 million) in CRO — equivalent to nearly 19 percent of the token’s market capitalization — alongside $420 million (€362 million) in cash and equivalents, plus access to a $5 billion (€4.3 billion) line of credit.
The move mirrors a trend in which companies across sectors are shifting parts of their balance sheets into digital currencies, a model popularized by tech firm MicroStrategy, which began accumulating bitcoin in 2020. “Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition,” Devin Nunes, chairman and CEO of Trump Media, said in a statement.
As part of the rollout, Trump Media plans to introduce a new rewards system for Truth Social users that will use Crypto.com’s wallet infrastructure. The announcement sent CRO surging by 30 percent on Tuesday morning to 21 cents a token, though the cryptocurrency remains well below its 2021 peak of 97 cents.
Trump’s involvement with the sector has been growing steadily. Since leaving office, the Trump family has aggressively promoted various ventures tied to digital assets. In recent months, Trump rewarded top backers of his meme coin with a high-profile dinner, while also marketing limited-edition merchandise, including luxury watches and sneakers, linked to his crypto projects.
Trump Media has previously announced plans to hold bitcoin on its balance sheet and to develop an exchange-traded fund tracking multiple cryptocurrencies. Another family-backed venture, World Liberty Financial, was launched last year with support from investors in the United Arab Emirates and Chinese-born entrepreneur Justin Sun.
In a related development, Canary Capital on Tuesday filed paperwork with the U.S. Securities and Exchange Commission (SEC) to establish an exchange-traded fund tracking the performance of Trump’s meme coin. Separately, digital asset firm ALT5 Sigma said it intends to raise $1.5 billion (€1.29 billion) to purchase tokens issued by World Liberty Financial, with Eric Trump, the former president’s son, joining its board.
While the ventures highlight Trump’s growing footprint in the cryptocurrency market, critics continue to question potential conflicts of interest, noting his family’s direct involvement in ventures while he remains an influential political figure.
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