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Trump Media Expands Into Crypto With $1 Billion CRO Treasury Plan

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Former U.S. President Donald Trump’s business interests are once again expanding into the world of digital assets, with Trump Media and Technology Group (TMTG) announcing plans to launch a cryptocurrency-focused treasury company.

The group, which operates the Truth Social platform, said on Tuesday it is partnering with the exchange Crypto.com to create Trump Media CRO Strategy, a venture that will hold and manage CRO, the native token of Crypto.com. A blank-check company tied to Yorkville Advisors is also a co-founder of the new entity.

According to Trump Media, the initial purchase will involve $105 million (€90.5 million) worth of CRO. Yorkville Advisors added that the total planned funding for the treasury will amount to $1 billion (€860 million) in CRO — equivalent to nearly 19 percent of the token’s market capitalization — alongside $420 million (€362 million) in cash and equivalents, plus access to a $5 billion (€4.3 billion) line of credit.

The move mirrors a trend in which companies across sectors are shifting parts of their balance sheets into digital currencies, a model popularized by tech firm MicroStrategy, which began accumulating bitcoin in 2020. “Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition,” Devin Nunes, chairman and CEO of Trump Media, said in a statement.

As part of the rollout, Trump Media plans to introduce a new rewards system for Truth Social users that will use Crypto.com’s wallet infrastructure. The announcement sent CRO surging by 30 percent on Tuesday morning to 21 cents a token, though the cryptocurrency remains well below its 2021 peak of 97 cents.

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Trump’s involvement with the sector has been growing steadily. Since leaving office, the Trump family has aggressively promoted various ventures tied to digital assets. In recent months, Trump rewarded top backers of his meme coin with a high-profile dinner, while also marketing limited-edition merchandise, including luxury watches and sneakers, linked to his crypto projects.

Trump Media has previously announced plans to hold bitcoin on its balance sheet and to develop an exchange-traded fund tracking multiple cryptocurrencies. Another family-backed venture, World Liberty Financial, was launched last year with support from investors in the United Arab Emirates and Chinese-born entrepreneur Justin Sun.

In a related development, Canary Capital on Tuesday filed paperwork with the U.S. Securities and Exchange Commission (SEC) to establish an exchange-traded fund tracking the performance of Trump’s meme coin. Separately, digital asset firm ALT5 Sigma said it intends to raise $1.5 billion (€1.29 billion) to purchase tokens issued by World Liberty Financial, with Eric Trump, the former president’s son, joining its board.

While the ventures highlight Trump’s growing footprint in the cryptocurrency market, critics continue to question potential conflicts of interest, noting his family’s direct involvement in ventures while he remains an influential political figure.

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Crypto Ownership Rises Across Europe Despite Volatile 2025

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Crypto assets faced a turbulent year in 2025, with a sharp market sell-off in October triggered by US President Donald Trump’s threat of new tariffs on China. Despite volatility, European interest in cryptocurrencies continues to grow, with ownership rates rising across the continent.

According to the ‘Web3 Industry in France and Europe’ report by Adan, more than 90 percent of adults in major European economies are aware of crypto assets. Data from the European Central Bank shows that nine percent of eurozone adults held crypto in 2024, up from four percent in 2022. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria follow closely, reflecting modest differences among nations.

James Sullivan, chief risk and compliance officer at BCB Group, said ownership patterns are shaped by digital adoption, investor risk appetite, and local market conditions. “Countries with strong financial innovation and a younger, predominantly male investor base tend to lead,” he told Euronews Business. Regulatory and economic factors also play a role. In markets with limited traditional investment options, crypto is often used speculatively, while awareness campaigns, like those in Italy, can boost adoption.

The UK, though not part of the eurozone, shows strong crypto activity, ranking third globally in transaction volumes behind the US and India as of 2024.

Across the eurozone, ownership more than doubled between 2022 and 2024. Greece and Lithuania recorded the largest increases, rising by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy also saw gains of seven points or more. The Netherlands remained stable, while data for Croatia in 2022 is unavailable. Sullivan said this trend reflects growing consumer confidence, supported by global market momentum and the European Union’s Markets in Crypto-Assets (MiCA) regulation.

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MiCA establishes uniform rules for crypto assets, providing regulatory clarity and consumer protection. Sullivan said the framework signals mainstream recognition of crypto, encouraging cautious investors to enter the market.

Investment remains the primary use for crypto. In the eurozone, 64 percent of holders use it for investment, while 16 percent use it for payments, and 19 percent for both. The Netherlands and Germany show the highest focus on investment despite lower overall ownership, while France has the largest share of users leveraging crypto for payments at 25 percent.

Sullivan noted that most European consumers still use crypto primarily for speculation rather than daily transactions. While stablecoins could offer practical payment solutions, their adoption remains limited compared with traditional methods such as cards and cash. He added that the long-term success of crypto as a transactional tool will depend on MiCA’s effectiveness in regulating euro-denominated stablecoins and integrating them into existing payment systems.

Despite 2025’s volatility, the rise in ownership indicates that European retail interest in crypto remains strong, with regulation and market momentum supporting continued growth.

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Crypto Ownership Rising Across Europe Despite Market Volatility

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Cryptocurrencies have experienced a turbulent 2025, including a sharp sell-off in October following US President Donald Trump’s threat of new tariffs on China. Despite these fluctuations, crypto ownership continues to grow across Europe, according to recent reports.

The ‘Web3 Industry in France and Europe’ report by Adan, using data from early 2025, found that more than 90 percent of adults in major European economies are aware of crypto-assets. Ownership of these digital assets, though still limited, has been steadily increasing.

Data from a European Central Bank survey shows that in 2024, nine percent of adults in the eurozone held crypto-assets. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Other nations with above-average adoption include Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria.

Experts attribute these differences to factors such as digital adoption, risk appetite, and local market conditions. James Sullivan, chief risk and compliance officer at BCB Group, told Euronews Business that countries with younger, more digitally-savvy investors and higher levels of financial innovation tend to have higher ownership rates. Local regulatory frameworks and economic conditions also play a role. In markets with limited traditional investment options, crypto may be used more speculatively, while awareness campaigns, like those conducted in Italy, boost adoption.

The UK, though not part of the eurozone, ranks third globally in transaction volumes behind the US and India, reflecting continued strong consumer activity.

Ownership of crypto-assets across the eurozone more than doubled between 2022 and 2024, rising from four percent to nine percent. Greece and Lithuania saw the largest increases, each climbing by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy saw gains of seven points or more. The Netherlands was the only country where the rate remained unchanged.

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Sullivan highlighted that growing European interest in crypto reflects renewed confidence following previous market downturns. The introduction of the Markets in Crypto-Assets (MiCA) regulation, which sets uniform EU rules for previously unregulated crypto assets, has contributed to trust and encouraged new investors.

The majority of crypto holders use these assets primarily as an investment. In the eurozone, 64 percent of users cited investment as their main purpose, 16 percent for payments, and 19 percent for both. The Netherlands and Germany, despite relatively low ownership rates, had the highest shares of investment-focused users at 90 and 82 percent, respectively. France reported the highest use for payments at 25 percent.

Sullivan noted that while cryptocurrencies, particularly stablecoins, have transactional potential, day-to-day use remains limited. He said broader adoption for payments will depend on MiCA’s success in regulating stablecoins and integrating them into existing payment systems, a key focus for the European Central Bank.

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Motherhood Can Narrow Career Opportunities Through Subtle Task Shifts, Study Finds

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Gender inequality in the workplace goes beyond measurable gaps in pay and representation, a recent study suggests, showing that subtle changes in women’s job tasks after having children can significantly hinder long-term career growth.

While disparities in earnings, employment, and leadership roles are well documented, women who take primary responsibility for childcare often face additional, less visible barriers just when their careers would otherwise accelerate. Research from Germany highlights that after childbirth, women are frequently assigned fewer analytical, complex, and interactive tasks, especially when they reduce working hours, quietly limiting opportunities for advancement.

The study, published in the Journal of Marriage and Family and titled The Job Task Penalty for Motherhood, was conducted by Wiebke Schulz of Bremen University and Gundula Zoch of Carl von Ossietzky University Oldenburg. Using data from the German National Educational Panel Study, the researchers tracked 1,978 women from 2011 to 2020, analyzing changes in five key dimensions of job tasks: analytical, complex, autonomous, interactive, and manual.

Schulz explained that interactive tasks, which often involve coordination and being “on call” for colleagues or clients, are easiest to reassign when caregiving responsibilities arise. Analytical or complex tasks, requiring sustained focus or ownership of long-term projects, also decline, sometimes because managers pre-emptively steer mothers away from high-responsibility work regardless of their actual capacity.

“After childbirth, many women see a shift from high-cognitive, high-interaction tasks to a narrower set of duties,” Schulz told Euronews Business. “Even small short-term downgrades can accumulate. Analytical and interactive tasks are where skills grow, performance is visible, and leadership pipelines are built. Losing access to them can slow wage growth, reduce promotion chances, and lock people into flatter career trajectories—even if job titles remain unchanged.”

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While the research focuses on Germany, Schulz noted that similar patterns appear across Europe, though the magnitude varies depending on cultural norms and institutional support.

The study recommends that employers make task allocation more transparent, tracking who receives high-growth assignments before and after parental leave or part-time transitions. Part-time roles can also be redesigned, with complex work broken into modular tasks and team-based ownership to maintain access to analytical and high-responsibility projects.

Training managers to recognize expectation-based bias is crucial, the study adds, as anticipatory reassignment can be just as damaging as performance-related reassignment. Policymakers are encouraged to expand full-day childcare and school coverage, strengthen flexible work rights with career protections, and incentivize fathers’ leave to reduce the assumption that mothers must adjust their roles.

The findings underline that gender inequality in the workplace is not only about who is hired or promoted, but also about the subtle ways work is allocated, shaping the long-term career paths of women across industries.

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