Business
Southern Europe Leads in EV Subsidies as EU Pushes Toward 2030 Emissions Goals
European Union member states are offering increasingly varied incentives to encourage drivers to switch to electric vehicles (EVs), with the most generous subsidies in 2025 coming from Italy, Poland, and Greece. The measures reflect the bloc’s efforts to cut carbon emissions from transport, a key pillar of the EU’s target to reduce CO2 output from new passenger cars by 55 percent by 2030.
According to research by Euronews Business, Italy’s new incentive scheme, due to launch in mid-October, tops the list. It offers up to €11,000 for individual buyers, covering as much as 30 percent of a car’s purchase price. However, eligibility is linked to income levels, and the scheme excludes vehicles priced above €42,700 including VAT. Despite the new initiative, battery electric vehicles (BEVs) remain a niche market in Italy, with just 5.2 percent of new car sales between January and July this year, well below the EU average of 15 percent.
Poland and Greece Close Behind
Poland and Greece are offering subsidies of around €9,000 each, supplemented by additional benefits. In Greece, buyers can receive an extra €2,000 for scrapping an older, polluting vehicle and €1,000 if they are under 29 years old. BEVs in the country are also exempt from registration and circulation taxes. Still, electric cars accounted for only 5.3 percent of the Greek market in the first seven months of 2025.
Poland’s market share was slightly higher at 5.4 percent, supported by zero registration tax for EVs. Slovenia, meanwhile, is offering up to €7,200 for BEVs priced below €35,000, while Spain provides between €4,500 and €7,000 in purchase subsidies, supplemented by income tax reductions and significant road tax breaks in major cities.
Nordic Model Relies on Tax Breaks
By contrast, countries with the highest EV adoption rates—such as Norway and Denmark—rely less on upfront subsidies and more on tax exemptions. Norway, where BEVs account for 94 percent of new sales, exempts them from VAT, import duties, and registration fees, in addition to reducing tolls, ferry costs, and annual road tax. Denmark imposes only 40 percent of its normal registration tax on zero-emission vehicles, with further deductions based on emissions.
Shifting Incentive Landscape
Not all countries are expanding subsidies. Austria recently scrapped incentives for individual EV buyers, while Sweden is preparing a new scheme aimed at low-income households in rural areas. From January 2026, the program would offer SEK 54,000 (€4,938) spread over three years.
France, which has trimmed its EV subsidy budget, still provides significant support. Beginning later this year, buyers of European-made EVs priced under €47,500 will receive an additional €1,000 on top of existing benefits. Finland is also weighing a scrappage scheme that could give drivers up to €2,500 toward a low-emission vehicle if they replace a car more than 10 years old.
While Southern European nations are currently offering the largest direct incentives, experts caution that subsidies alone may not be enough. Expanding charging infrastructure, they argue, will be critical if the EU is to reach its 2030 climate goals.
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