Business
Puma Shares Soar on Potential Anta Sports Takeover Interest
German sportswear brand Puma saw its shares rise more than 14% in Frankfurt on Thursday after reports emerged that China’s Anta Sports is exploring a takeover.
Bloomberg News reported that Hong Kong-listed Anta has been working with advisers to evaluate a potential bid for Puma. The company may partner with a private equity firm if it decides to move forward. Other potential suitors mentioned in media reports include Chinese rival Li Ning and Japanese sportswear firms such as Asics.
Li Ning told Euronews that it remains focused on its own brand strategy and has not engaged in any substantive discussions regarding a Puma acquisition. Asics did not immediately respond to requests for comment, while Anta and Puma declined to comment.
The takeover interest comes as Puma navigates a difficult financial period. The German company, which employed around 20,000 full-time staff at the start of 2025, has lost more than three-quarters of its market value over the past five years amid intense competition in the global sportswear sector.
Puma has faced challenges from US tariffs on China and Vietnam, key manufacturing hubs for the brand, which have squeezed profit margins. Analysts have also criticised Puma’s slow response to trends such as the retro trainers craze. Its Palermo and Speedcat shoes lagged behind Adidas’ successful Samba and Gazelle relaunches.
In its third-quarter earnings report, Puma noted that volatile geopolitical and macroeconomic conditions, along with muted brand momentum, shifts in sales channels, elevated inventory levels, and tariff pressures, would continue to weigh on performance for the remainder of 2025.
CEO Arthur Hoeld, appointed in spring as part of a leadership shake-up, has launched a transformation plan aiming to restore growth by 2027. The plan includes reducing Puma’s product range, restructuring its wholesale approach to prioritise direct-to-consumer sales, and cutting 1,400 jobs so far this year, including 900 announced in October.
Despite renewed takeover interest, any acquisition could face resistance from France’s billionaire Pinault family. The family’s holding company, Artémis, owns about 29% of Puma, a stake acquired from Kering in 2018. Earlier this year, Artémis said it was considering all options for the shares.
The potential deal highlights growing interest from Chinese and Asian investors in European sports brands, particularly those struggling to regain market share. For Puma, a takeover could offer a path to financial stability and strategic investment, while raising questions about the future direction of the German brand’s operations and management.
With shares already jumping on the news, market watchers will be closely observing whether Anta or other bidders make a formal offer, and how Artémis responds to any proposal for the significant stake it controls in Puma.
-
Entertainment2 years agoMeta Acquires Tilda Swinton VR Doc ‘Impulse: Playing With Reality’
-
Business2 years agoSaudi Arabia’s Model for Sustainable Aviation Practices
-
Business2 years agoRecent Developments in Small Business Taxes
-
Home Improvement1 year agoEffective Drain Cleaning: A Key to a Healthy Plumbing System
-
Politics2 years agoWho was Ebrahim Raisi and his status in Iranian Politics?
-
Sports2 years agoChina’s Historic Olympic Victory Sparks National Pride Amid Controversy
-
Business2 years agoCarrectly: Revolutionizing Car Care in Chicago
-
Sports2 years agoKeely Hodgkinson Wins Britain’s First Athletics Gold at Paris Olympics in 800m
