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Global Luxury Sector Faces New Blow as US-China Trade War Escalates

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The global luxury industry, already grappling with declining demand and changing consumer habits, faces a new hurdle as the trade war between the United States and China intensifies. Analysts warn that the sector’s fragile recovery may be further threatened by President Donald Trump’s recent decision to hike tariffs on Chinese goods to as high as 245%.

According to a memorandum seen by Euronews, the luxury market is forecasted to grow modestly at 1% to 3% annually between 2024 and 2027. This is a sharp slowdown compared to the 5% yearly growth seen between 2019 and 2023, and 9% between 2021 and 2023, as highlighted in a report by McKinsey.

China and the US are two of the largest luxury markets globally. In 2023, China accounted for 22%–24% of global luxury consumption, while US consumers contributed around 21% of total revenue in 2024, according to Bain & Company and Bank of America. Popular products in both markets include handbags, cosmetics, footwear, and leather goods, with brands such as Chanel, Dior, Louis Vuitton, Gucci, and Prada dominating sales.

However, economic slowdowns in both countries, combined with rising inflation and interest rates, have already caused luxury shoppers to scale back. The cost of living crisis in several regions has shifted consumer preferences toward more durable and budget-conscious purchases. Furthermore, luxury brands that raised prices post-pandemic without matching innovation are losing their exclusivity appeal.

The latest round of US tariffs, coupled with retaliatory Chinese tariffs currently at 125%, have added fresh uncertainty to the sector. Global stock markets have responded negatively, wiping billions in market capitalization from luxury giants. Shares of Lululemon Athletica dropped 20.7% on Nasdaq, Prada Group fell 23.4% on the Hong Kong Stock Exchange, and Kering and LVMH declined 26.3% and 19.9% respectively on Euronext Paris.

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LVMH, often seen as a bellwether for the luxury industry, reported a 2% dip in Q1 2025 revenue to €20.3 billion. Fashion and leather goods revenue dropped 4%, perfumes and cosmetics remained flat, and wines and spirits fell 8%. Only watches and jewelry showed growth with a modest 1% increase.

Beyond China, US tariffs on EU goods—although reduced to 10% temporarily—also pose risks. The US imports various luxury products from Europe, including wine, chocolate, high-end apparel, and cars. These tariffs could increase prices for American consumers, potentially leading to reduced spending.

Additionally, the fragmented and globalized supply chains of luxury brands may incur hidden costs due to tariffs, further squeezing margins and complicating logistics.

In a surprising twist, the rising cost of luxury imports has led some Chinese manufacturers to promote knock-off products directly to US consumers via platforms like TikTok. Claiming to be original equipment manufacturers, they offer imitations of products like Birkin bags and Lululemon leggings at steep discounts. While their claims are largely unverified, Chinese wholesale platform DHgate has surged to the number two spot on the US Apple App Store, signaling growing consumer interest in alternatives amid rising prices.

As trade tensions deepen, the luxury sector is bracing for further disruptions in an already turbulent market landscape.

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IMF Warns of Trade Tensions and AI Market Risks as Global Growth Remains Resilient

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The International Monetary Fund (IMF) has highlighted trade tensions and a potential slowdown in the artificial intelligence (AI) sector as major risks to the global economy, even as it described growth prospects for 2026 as “resilient.”

In its latest World Economic Outlook, the IMF projected global growth at 3.3% this year, up from its previous forecast of 3.1%, before easing slightly to 3.2% in 2027. IMF chief economist Pierre Olivier Gourinchas said the world economy has been “shaking off the trade disruptions of 2025” and emerging stronger than expected, despite recent threats from US President Donald Trump to impose tariffs on eight European countries opposed to his Greenland proposal.

While AI-driven investment has supported growth, the IMF warned that overly optimistic expectations could trigger a market correction, with even a mild downturn affecting household wealth and corporate investment. “It doesn’t take as much of a market reaction to have an impact on people’s wealth relative to their income, so they start cutting consumption and businesses change their investment plans,” Gourinchas said.

Trade tensions remain another concern. The IMF cautioned that political or geopolitical conflicts could disrupt supply chains, commodity prices, and financial markets, weighing on global activity.

The report also stressed the importance of central bank independence for macroeconomic stability and long-term growth. Maintaining legal and operational independence allows central banks to anchor inflation expectations and avoid fiscal pressures. Gourinchas noted that pressures on central banks, particularly in countries with high borrowing needs, can lead to higher inflation and borrowing costs over time.

The IMF’s forecast for the United Kingdom showed slightly stronger growth than previously expected. The UK economy grew by 1.4% in 2025, up from a prior estimate of 1.3%, and is expected to expand 1.3% this year, making it the third-fastest growing G7 economy after the US and Canada. Growth is projected to rise to 1.5% in 2027. Chancellor Rachel Reeves described the figures as evidence that the UK is “on course to be the fastest growing European G7 economy this year and next,” while shadow chancellor Sir Mel Stride dismissed the increase as modest.

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Inflation is expected to ease globally, falling from 4.1% in 2025 to 3.8% in 2026 and 3.4% in 2027. In the UK, inflation is projected to return to the 2% target by the end of the year as a weakening labour market keeps wage growth subdued.

Gourinchas said challenges to central bank independence, such as political pressure to keep interest rates low, have emerged in several countries. He warned that undermining central banks tends to produce inflation and higher borrowing costs, calling it “self-defeating.”

The IMF report comes amid heightened scrutiny of global central banks, including the US Federal Reserve, following recent legal investigations and political disputes, underscoring the fund’s emphasis on safeguarding institutional independence as a cornerstone of economic stability.

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China Reports 5% Economic Growth Amid Record Trade Surplus and Domestic Challenges

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China said its economy grew by 5% in 2025, meeting the government’s official target despite a slowdown to 4.5% in the final quarter of the year, driven in part by a record trade surplus.

The world’s second-largest economy faced a year of weak domestic spending, a prolonged property market downturn, and ongoing uncertainty from US tariff policies. Analysts describe the figures as reflecting a “two-speed economy,” with manufacturing and exports supporting growth while consumer spending remains cautious and the housing sector continues to weigh on overall activity.

Some economists question the official numbers. Zichun Huang, a China economist at Capital Economics, said the figures “overstate the pace of economic expansion” by at least 1.5 percentage points, citing weak investment and subdued household consumption.

Data released on Monday also highlighted China’s deepening demographic challenges. The number of births fell to 7.9 million in 2025, the lowest since records began in 1949. The country’s population declined for the fourth consecutive year, dropping 3.4 million to 1.4 billion. Experts warn that falling birth rates could reduce demand for housing and consumer goods, adding pressure to an already struggling property market.

The property sector remains a key concern. House prices continued to fall in December, dropping 2.7% year-on-year, marking the sharpest decline in five months. Property investment fell 17.2% for the year. The prolonged slump affects construction activity, household wealth, and local government finances, leaving millions of homeowners with unfinished or devalued properties.

Retail sales rose only 0.9% in December, the slowest pace in three years, while factory output increased 5.2%, slightly up from November’s 4.8%. Analysts say export growth and manufacturing output are currently propping up the economy, while domestic consumption remains weak.

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China recorded a record trade surplus of $1.19 trillion in 2025, driven by strong exports outside the United States. Alicia Garcia-Herrero, chief economist for Asia Pacific at Natixis, warned that “China is effectively pushing growth through exports at a loss,” a strategy that may not be sustainable as it can undermine profits and long-term expansion.

Speaking on Monday, Kang Yi, head of China’s National Bureau of Statistics, acknowledged the economy “faces problems and challenges, including strong supply and weak demand,” but said China can “maintain stable, sound growth momentum this year.”

Analysts say China faces a delicate balancing act. Policymakers aim to support growth through targeted stimulus and boost consumer confidence while avoiding excessive debt and reducing reliance on exports amid ongoing global trade tensions, including uncertainty over US tariff policies.

While China officially met its growth target, the underlying economic picture suggests caution. Weak domestic demand, a fragile property market, and demographic shifts indicate that sustaining long-term growth will require careful management of both fiscal and monetary policy.

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Stablecoins Hit Record Transaction Volumes as Governments and Firms Embrace Digital Payments

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Stablecoins recorded a historic year in 2025, as both governments and private companies encouraged their adoption across financial systems worldwide. Total transaction volumes surged 72 percent over the year, reaching $33 trillion (€28 trillion), according to Artemis Analytics.

Unlike traditional cryptocurrencies, stablecoins are designed to maintain a stable value by pegging themselves to real-world assets, most commonly the US dollar. They are fully backed by reserves such as treasury bills or cash, allowing holders to redeem them on a 1:1 basis. More than 90 percent of stablecoins in circulation are dollar-pegged, with Tether’s USDT holding a market cap of $186 billion (€160 billion) and Circle’s USDC at $75 billion (€65 billion). In 2025, Circle processed $18.3 trillion (€15.7 trillion) in transactions, while USDT handled $13.3 trillion (€11.4 trillion).

A report by venture capital firm a16z highlighted that stablecoins facilitated at least $9 trillion (€7.7 trillion) in “real” user payments last year, an 87 percent increase from 2024. Analysts noted that this volume is more than five times that of PayPal and over half of Visa’s annual transaction throughput.

Central banks have also taken notice of the growing adoption of digital currencies. In addition to private stablecoins, several governments are developing central bank digital currencies (CBDCs). China’s digital yuan has been in pilot phases since 2019, while the European Central Bank is preparing to issue a digital euro, targeting 2029 for the first launch. McKinsey data shows that cash still accounts for 46 percent of global payments, but non-digital transactions are declining, particularly in developed countries with strong digital infrastructure.

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The United States has taken a different approach. In January 2025, President Donald Trump signed an executive order blocking any government action to issue CBDCs, clearing the way for private stablecoins to dominate. Trump later approved the GENIUS Act, which established a comprehensive regulatory framework requiring stablecoin issuers to maintain full 1:1 reserve backing with liquid assets. The framework aims to ensure stability and encourage confidence in the use of digital dollars.

In Europe, stablecoin adoption continues under the EU’s Markets in Crypto-Assets (MiCA) regulation. By July 2026, firms must secure a Crypto-Asset Service Provider (CASP) licence to operate legally. Payments company Ingenico recently partnered with WalletConnect to allow merchants to accept stablecoins, including USDC and EURC, using existing terminals. WalletConnect’s CEO, Jess Houlgrave, said that while MiCA is not perfect, “some regulatory clarity is better than none,” and called for uniform enforcement to prevent regulatory shopping.

Crossmint, a stablecoin infrastructure provider, also secured a MiCA licence in Spain this week. General counsel Miguel Zapatero noted that obtaining the licence is costly but increases credibility, with other regulators often fast-tracking approvals for licensed firms.

As private stablecoins gain traction and CBDCs slowly roll out, 2025 marked a turning point in the integration of digital currencies into mainstream financial systems, showing strong institutional and corporate adoption while highlighting the global push for regulatory clarity.

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