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Global Luxury Sector Faces New Blow as US-China Trade War Escalates

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The global luxury industry, already grappling with declining demand and changing consumer habits, faces a new hurdle as the trade war between the United States and China intensifies. Analysts warn that the sector’s fragile recovery may be further threatened by President Donald Trump’s recent decision to hike tariffs on Chinese goods to as high as 245%.

According to a memorandum seen by Euronews, the luxury market is forecasted to grow modestly at 1% to 3% annually between 2024 and 2027. This is a sharp slowdown compared to the 5% yearly growth seen between 2019 and 2023, and 9% between 2021 and 2023, as highlighted in a report by McKinsey.

China and the US are two of the largest luxury markets globally. In 2023, China accounted for 22%–24% of global luxury consumption, while US consumers contributed around 21% of total revenue in 2024, according to Bain & Company and Bank of America. Popular products in both markets include handbags, cosmetics, footwear, and leather goods, with brands such as Chanel, Dior, Louis Vuitton, Gucci, and Prada dominating sales.

However, economic slowdowns in both countries, combined with rising inflation and interest rates, have already caused luxury shoppers to scale back. The cost of living crisis in several regions has shifted consumer preferences toward more durable and budget-conscious purchases. Furthermore, luxury brands that raised prices post-pandemic without matching innovation are losing their exclusivity appeal.

The latest round of US tariffs, coupled with retaliatory Chinese tariffs currently at 125%, have added fresh uncertainty to the sector. Global stock markets have responded negatively, wiping billions in market capitalization from luxury giants. Shares of Lululemon Athletica dropped 20.7% on Nasdaq, Prada Group fell 23.4% on the Hong Kong Stock Exchange, and Kering and LVMH declined 26.3% and 19.9% respectively on Euronext Paris.

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LVMH, often seen as a bellwether for the luxury industry, reported a 2% dip in Q1 2025 revenue to €20.3 billion. Fashion and leather goods revenue dropped 4%, perfumes and cosmetics remained flat, and wines and spirits fell 8%. Only watches and jewelry showed growth with a modest 1% increase.

Beyond China, US tariffs on EU goods—although reduced to 10% temporarily—also pose risks. The US imports various luxury products from Europe, including wine, chocolate, high-end apparel, and cars. These tariffs could increase prices for American consumers, potentially leading to reduced spending.

Additionally, the fragmented and globalized supply chains of luxury brands may incur hidden costs due to tariffs, further squeezing margins and complicating logistics.

In a surprising twist, the rising cost of luxury imports has led some Chinese manufacturers to promote knock-off products directly to US consumers via platforms like TikTok. Claiming to be original equipment manufacturers, they offer imitations of products like Birkin bags and Lululemon leggings at steep discounts. While their claims are largely unverified, Chinese wholesale platform DHgate has surged to the number two spot on the US Apple App Store, signaling growing consumer interest in alternatives amid rising prices.

As trade tensions deepen, the luxury sector is bracing for further disruptions in an already turbulent market landscape.

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Crypto Ownership Rises Across Europe Despite Volatile 2025

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Crypto assets faced a turbulent year in 2025, with a sharp market sell-off in October triggered by US President Donald Trump’s threat of new tariffs on China. Despite volatility, European interest in cryptocurrencies continues to grow, with ownership rates rising across the continent.

According to the ‘Web3 Industry in France and Europe’ report by Adan, more than 90 percent of adults in major European economies are aware of crypto assets. Data from the European Central Bank shows that nine percent of eurozone adults held crypto in 2024, up from four percent in 2022. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria follow closely, reflecting modest differences among nations.

James Sullivan, chief risk and compliance officer at BCB Group, said ownership patterns are shaped by digital adoption, investor risk appetite, and local market conditions. “Countries with strong financial innovation and a younger, predominantly male investor base tend to lead,” he told Euronews Business. Regulatory and economic factors also play a role. In markets with limited traditional investment options, crypto is often used speculatively, while awareness campaigns, like those in Italy, can boost adoption.

The UK, though not part of the eurozone, shows strong crypto activity, ranking third globally in transaction volumes behind the US and India as of 2024.

Across the eurozone, ownership more than doubled between 2022 and 2024. Greece and Lithuania recorded the largest increases, rising by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy also saw gains of seven points or more. The Netherlands remained stable, while data for Croatia in 2022 is unavailable. Sullivan said this trend reflects growing consumer confidence, supported by global market momentum and the European Union’s Markets in Crypto-Assets (MiCA) regulation.

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MiCA establishes uniform rules for crypto assets, providing regulatory clarity and consumer protection. Sullivan said the framework signals mainstream recognition of crypto, encouraging cautious investors to enter the market.

Investment remains the primary use for crypto. In the eurozone, 64 percent of holders use it for investment, while 16 percent use it for payments, and 19 percent for both. The Netherlands and Germany show the highest focus on investment despite lower overall ownership, while France has the largest share of users leveraging crypto for payments at 25 percent.

Sullivan noted that most European consumers still use crypto primarily for speculation rather than daily transactions. While stablecoins could offer practical payment solutions, their adoption remains limited compared with traditional methods such as cards and cash. He added that the long-term success of crypto as a transactional tool will depend on MiCA’s effectiveness in regulating euro-denominated stablecoins and integrating them into existing payment systems.

Despite 2025’s volatility, the rise in ownership indicates that European retail interest in crypto remains strong, with regulation and market momentum supporting continued growth.

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Crypto Ownership Rising Across Europe Despite Market Volatility

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Cryptocurrencies have experienced a turbulent 2025, including a sharp sell-off in October following US President Donald Trump’s threat of new tariffs on China. Despite these fluctuations, crypto ownership continues to grow across Europe, according to recent reports.

The ‘Web3 Industry in France and Europe’ report by Adan, using data from early 2025, found that more than 90 percent of adults in major European economies are aware of crypto-assets. Ownership of these digital assets, though still limited, has been steadily increasing.

Data from a European Central Bank survey shows that in 2024, nine percent of adults in the eurozone held crypto-assets. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Other nations with above-average adoption include Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria.

Experts attribute these differences to factors such as digital adoption, risk appetite, and local market conditions. James Sullivan, chief risk and compliance officer at BCB Group, told Euronews Business that countries with younger, more digitally-savvy investors and higher levels of financial innovation tend to have higher ownership rates. Local regulatory frameworks and economic conditions also play a role. In markets with limited traditional investment options, crypto may be used more speculatively, while awareness campaigns, like those conducted in Italy, boost adoption.

The UK, though not part of the eurozone, ranks third globally in transaction volumes behind the US and India, reflecting continued strong consumer activity.

Ownership of crypto-assets across the eurozone more than doubled between 2022 and 2024, rising from four percent to nine percent. Greece and Lithuania saw the largest increases, each climbing by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy saw gains of seven points or more. The Netherlands was the only country where the rate remained unchanged.

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Sullivan highlighted that growing European interest in crypto reflects renewed confidence following previous market downturns. The introduction of the Markets in Crypto-Assets (MiCA) regulation, which sets uniform EU rules for previously unregulated crypto assets, has contributed to trust and encouraged new investors.

The majority of crypto holders use these assets primarily as an investment. In the eurozone, 64 percent of users cited investment as their main purpose, 16 percent for payments, and 19 percent for both. The Netherlands and Germany, despite relatively low ownership rates, had the highest shares of investment-focused users at 90 and 82 percent, respectively. France reported the highest use for payments at 25 percent.

Sullivan noted that while cryptocurrencies, particularly stablecoins, have transactional potential, day-to-day use remains limited. He said broader adoption for payments will depend on MiCA’s success in regulating stablecoins and integrating them into existing payment systems, a key focus for the European Central Bank.

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Motherhood Can Narrow Career Opportunities Through Subtle Task Shifts, Study Finds

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Gender inequality in the workplace goes beyond measurable gaps in pay and representation, a recent study suggests, showing that subtle changes in women’s job tasks after having children can significantly hinder long-term career growth.

While disparities in earnings, employment, and leadership roles are well documented, women who take primary responsibility for childcare often face additional, less visible barriers just when their careers would otherwise accelerate. Research from Germany highlights that after childbirth, women are frequently assigned fewer analytical, complex, and interactive tasks, especially when they reduce working hours, quietly limiting opportunities for advancement.

The study, published in the Journal of Marriage and Family and titled The Job Task Penalty for Motherhood, was conducted by Wiebke Schulz of Bremen University and Gundula Zoch of Carl von Ossietzky University Oldenburg. Using data from the German National Educational Panel Study, the researchers tracked 1,978 women from 2011 to 2020, analyzing changes in five key dimensions of job tasks: analytical, complex, autonomous, interactive, and manual.

Schulz explained that interactive tasks, which often involve coordination and being “on call” for colleagues or clients, are easiest to reassign when caregiving responsibilities arise. Analytical or complex tasks, requiring sustained focus or ownership of long-term projects, also decline, sometimes because managers pre-emptively steer mothers away from high-responsibility work regardless of their actual capacity.

“After childbirth, many women see a shift from high-cognitive, high-interaction tasks to a narrower set of duties,” Schulz told Euronews Business. “Even small short-term downgrades can accumulate. Analytical and interactive tasks are where skills grow, performance is visible, and leadership pipelines are built. Losing access to them can slow wage growth, reduce promotion chances, and lock people into flatter career trajectories—even if job titles remain unchanged.”

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While the research focuses on Germany, Schulz noted that similar patterns appear across Europe, though the magnitude varies depending on cultural norms and institutional support.

The study recommends that employers make task allocation more transparent, tracking who receives high-growth assignments before and after parental leave or part-time transitions. Part-time roles can also be redesigned, with complex work broken into modular tasks and team-based ownership to maintain access to analytical and high-responsibility projects.

Training managers to recognize expectation-based bias is crucial, the study adds, as anticipatory reassignment can be just as damaging as performance-related reassignment. Policymakers are encouraged to expand full-day childcare and school coverage, strengthen flexible work rights with career protections, and incentivize fathers’ leave to reduce the assumption that mothers must adjust their roles.

The findings underline that gender inequality in the workplace is not only about who is hired or promoted, but also about the subtle ways work is allocated, shaping the long-term career paths of women across industries.

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