Business
Global Luxury Sector Faces New Blow as US-China Trade War Escalates
The global luxury industry, already grappling with declining demand and changing consumer habits, faces a new hurdle as the trade war between the United States and China intensifies. Analysts warn that the sector’s fragile recovery may be further threatened by President Donald Trump’s recent decision to hike tariffs on Chinese goods to as high as 245%.
According to a memorandum seen by Euronews, the luxury market is forecasted to grow modestly at 1% to 3% annually between 2024 and 2027. This is a sharp slowdown compared to the 5% yearly growth seen between 2019 and 2023, and 9% between 2021 and 2023, as highlighted in a report by McKinsey.
China and the US are two of the largest luxury markets globally. In 2023, China accounted for 22%–24% of global luxury consumption, while US consumers contributed around 21% of total revenue in 2024, according to Bain & Company and Bank of America. Popular products in both markets include handbags, cosmetics, footwear, and leather goods, with brands such as Chanel, Dior, Louis Vuitton, Gucci, and Prada dominating sales.
However, economic slowdowns in both countries, combined with rising inflation and interest rates, have already caused luxury shoppers to scale back. The cost of living crisis in several regions has shifted consumer preferences toward more durable and budget-conscious purchases. Furthermore, luxury brands that raised prices post-pandemic without matching innovation are losing their exclusivity appeal.
The latest round of US tariffs, coupled with retaliatory Chinese tariffs currently at 125%, have added fresh uncertainty to the sector. Global stock markets have responded negatively, wiping billions in market capitalization from luxury giants. Shares of Lululemon Athletica dropped 20.7% on Nasdaq, Prada Group fell 23.4% on the Hong Kong Stock Exchange, and Kering and LVMH declined 26.3% and 19.9% respectively on Euronext Paris.
LVMH, often seen as a bellwether for the luxury industry, reported a 2% dip in Q1 2025 revenue to €20.3 billion. Fashion and leather goods revenue dropped 4%, perfumes and cosmetics remained flat, and wines and spirits fell 8%. Only watches and jewelry showed growth with a modest 1% increase.
Beyond China, US tariffs on EU goods—although reduced to 10% temporarily—also pose risks. The US imports various luxury products from Europe, including wine, chocolate, high-end apparel, and cars. These tariffs could increase prices for American consumers, potentially leading to reduced spending.
Additionally, the fragmented and globalized supply chains of luxury brands may incur hidden costs due to tariffs, further squeezing margins and complicating logistics.
In a surprising twist, the rising cost of luxury imports has led some Chinese manufacturers to promote knock-off products directly to US consumers via platforms like TikTok. Claiming to be original equipment manufacturers, they offer imitations of products like Birkin bags and Lululemon leggings at steep discounts. While their claims are largely unverified, Chinese wholesale platform DHgate has surged to the number two spot on the US Apple App Store, signaling growing consumer interest in alternatives amid rising prices.
As trade tensions deepen, the luxury sector is bracing for further disruptions in an already turbulent market landscape.
Business
Consortium Agrees to All-Cash Deal to Acquire Polish Parcel Company InPost
A consortium of investors has reached an agreement to acquire all shares of Polish-founded parcel locker company InPost, betting on the growth of self-service delivery across Europe. The deal is structured as an all-cash public offer valued at €15.6 per share.
The consortium includes funds managed or advised by Advent International, FCWB LLC—a wholly owned subsidiary of FedEx Corporation—A&R Investments Ltd., and PPF Group, together with InPost itself. The agreement is conditional and recommended by the InPost board.
InPost is best known for its proprietary Paczkomat parcel machines, widely used across Poland. These white self-service lockers, often located in subway stations or local shops, allow customers to send and receive small and medium parcels independently, bypassing traditional courier methods.
“Together, we will strengthen our network and reach more consumers with enhanced fast and flexible delivery options as we continue our objective of redefining the European e-commerce sector,” said Rafał Brzoska, CEO and founder of InPost. Brzoska confirmed he will remain as chief executive, and the company’s headquarters, management team, and key innovation operations will continue to be based in Poland.
“Importantly, I remain fully committed to leading the InPost Group. Our headquarters, management team and key innovation capabilities will remain in Poland, which will continue to be the centre for implementing the group’s successful strategy,” Brzoska added.
InPost has been expanding its footprint internationally. In the UK, the company acquired a 95.5% stake in competitor Yodel last year. It also operates in Italy, France, Belgium, the Netherlands, Luxembourg, Spain, and Portugal, managing parcel deliveries for online vendors across multiple European markets.
Following the completion of the transaction, FedEx will become a shareholder in InPost, joining the other investors to guide the company’s growth strategy. Prior to the deal, InPost was owned by PPF Group, A&R Investments—funds controlled by Brzoska—and Advent International, with just over half of the shares held by other investors.
Analysts say the acquisition reflects the rising demand for self-service parcel solutions, particularly in Europe’s growing e-commerce sector. The all-cash nature of the deal underscores confidence in InPost’s operational model and its ability to scale across multiple countries.
InPost has built a reputation for innovation in last-mile delivery, offering convenient alternatives to home delivery and enabling retailers to meet the increasing expectations of online shoppers. The company’s continued expansion and strong market position in Poland and abroad make it a strategic target for investors seeking to capitalize on the shift toward automated parcel services.
With Brzoska remaining at the helm and the company’s operational base secure in Poland, InPost looks set to maintain its leadership in self-service delivery while leveraging the backing of global investors to expand further across Europe.
Business
Scandinavian Airlines Looks to AI and Consolidation for Growth Amid Industry Challenges
The airline’s chief says artificial intelligence will help rebuild schedules during storms and improve efficiency in an industry that faces constant uncertainty. Scandinavian Airlines (SAS) is preparing for a new phase of growth while awaiting regulatory approval for its integration into the Air France-KLM group, according to President and CEO Anko van der Werff.
Speaking at the World Governments Summit in Dubai, van der Werff acknowledged the delay in the regulatory process. “We expect to get regulatory approval in the second half of the year,” he said. “I’m always a bit impatient… it’s a slow process.” He emphasized that many initiatives are effectively on hold, including joint ventures and partnerships that could unlock the benefits of a larger global network.
Despite industry consolidation, van der Werff is confident the SAS brand will remain strong. He sees the airline’s Scandinavian hubs, particularly Copenhagen, as a natural engine for growth amid capacity constraints elsewhere in the Air France-KLM network. “There will be real, real growth potential,” he said, predicting that travellers will “see more of SAS in the future than what you’re seeing today.”
The airline is also exploring the practical applications of artificial intelligence across operations. Van der Werff said SAS spent much of last year identifying “five big bets” for AI, with a focus on improving customer experience and operational efficiency. Handling disruptions during harsh Nordic winters is a key priority. “Occasionally we get hit by real snowstorms,” he said, describing days with “100 cancellations a day” and aircraft, crew, and passengers scattered across the network. AI, he noted, could rebuild schedules faster and more accurately than human teams alone.
Van der Werff stressed that the aviation industry is moving beyond experimentation with AI toward tangible applications. While fully autonomous passenger aircraft remain a distant prospect, he highlighted smaller improvements such as optimising onboard supplies, reducing fuel use, and automating administrative tasks.
Disruption management, he said, is the most urgent area for AI implementation. “Tens of thousands, hundreds of thousands of passengers” may need rerouting during large-scale cancellations, and faster decision-making could reduce hotel stays, reposition aircraft and crews, and limit the ripple effects of delays. “How do you put that puzzle back together more quickly, more efficiently?” van der Werff asked.
Reflecting on the broader industry, he noted that uncertainty is constant, from health crises and financial shocks to geopolitical disruptions and fluctuating demand. “Something will always happen,” he said, citing events such as SARS, the financial crisis, and COVID-19.
Van der Werff called for faster decision-making in Europe to maintain competitiveness. “Europe needs to move faster,” he said, urging reduced bureaucracy and a clearer strategic vision to support innovation. Despite challenges, he remains optimistic about consolidation and technological advances, while highlighting the potential for Europe to embrace entrepreneurship and risk-taking once more.
Business
Azerbaijan’s SOFAZ fund gains from rising gold prices amid global market uncertainty
Azerbaijan’s State Oil Fund (SOFAZ) is seeing strong gains from its gold holdings, benefiting from the ongoing rise in global gold prices and generating substantial revenue for the country. The fund’s strategy reflects a wider trend among sovereign investors, who are increasing gold allocations to shield assets from global instability.
SOFAZ, the country’s sovereign wealth fund, was established to manage revenues from oil and gas exports and support long-term economic stability. The fund also plays a key role in financing the state budget and strategic national projects. As of January 1, 2026, gold accounted for 38.2 percent of SOFAZ’s investment portfolio, up from the previous year.
“Gold holdings are managed within the Fund’s approved investment framework, taking into account target allocations and allowable deviation bands,” SOFAZ said in a statement to Euronews. The fund uses gold as a hedge against external shocks, inflation, and broader market stress, aiming to protect capital and reduce exposure to volatility.
Gold prices recently reached record levels, surpassing $5,500 (€4,660) per ounce before falling sharply following the announcement of Kevin Warsh as the next chair of the US Federal Reserve. By Wednesday, prices rebounded to $5,000 (€4,230) per ounce. SOFAZ noted that its decisions on gold investments are guided by the fund’s overall risk-return strategy rather than short-term price movements.
“Gold plays a stabilising role within the Fund’s overall portfolio, and increasing gold holdings reduces sensitivity to adverse market developments, supporting a more balanced strategic asset allocation,” the fund said. Expanding its gold reserves is intended to safeguard Azerbaijan’s strategic financial assets and strengthen resilience amid global economic uncertainty.
SOFAZ began adding gold to its portfolio in 2012, gradually increasing allocations over time. In 2025, the fund purchased 53.4 tonnes of gold, raising total reserves to 200 tonnes. Over the past five years, SOFAZ generated $22.7 billion (€18.95 billion) in investment returns, including the benefits of gold price appreciation and exchange-rate effects.
The fund attributes its ability to navigate market downturns and recoveries to a diversified and resilient portfolio. The equity sub-portfolio, covering both public and private equities, has been a major driver of growth. Since the diversification strategy was launched in 2012, the equity portfolio has increased more than fourfold, delivering a 305 percent return and nearly $10 billion (€8.35 billion) in investment gains.
By combining oil revenues with a diversified investment approach and growing gold reserves, SOFAZ continues to strengthen Azerbaijan’s financial stability, preparing the country for both domestic and global economic challenges.
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