Retail sales across the eurozone saw their sharpest monthly decline in nearly two years in May, as rising trade tensions with the United States dampened consumer confidence and spending across the continent.
Data released by Eurostat on Monday showed that the seasonally adjusted volume of retail trade fell by 0.7% in the eurozone and by 0.8% across the European Union compared to April. The figures, while in line with analysts’ expectations, mark the steepest monthly contraction since August 2023.
The decline comes on the heels of a modest recovery in April, when eurozone retail sales had risen by 0.3%, and EU-wide sales increased by 0.8%. On a year-on-year basis, the slowdown was even more evident, with retail sales in the eurozone growing just 1.8% in May, down from 2.7% in April — the weakest annual expansion since July 2024.
Consumer Spending Hit Across All Sectors
Sales dropped across all major retail sectors. Food, drinks, and tobacco saw a 0.7% decline, while non-food product sales — excluding automotive fuel — were down by 0.6%. Automotive fuel experienced the sharpest fall, slipping 1.3% in specialised stores.
In the wider EU, a similar trend was recorded, with food and beverage sales down by 0.8%, non-food products by 0.7%, and fuel by 1.2%.
Among EU member states, Sweden experienced the largest monthly decline at 4.6%, followed by Belgium (-2.5%) and Estonia (-2.2%). Meanwhile, Portugal (+2.1%), Bulgaria (+2.0%), and Cyprus (+1.0%) bucked the trend, reporting notable increases in retail activity.
Markets Hold Steady Amid Trade Policy Uncertainty
European stock markets were largely muted on Monday, with investors waiting for updates on the US’s evolving trade policy. The Euro STOXX 50 held steady near 5,300 points, while the broader STOXX 600 remained unchanged at 541. The euro fell 0.3% against the dollar to $1.1730, and German 10-year Bund yields remained stable at 2.57%.
US President Donald Trump is expected to escalate pressure on trading partners, with new tariff warning letters set to be issued. A revised tariff package, originally planned for 9 July, is now slated to take effect on 1 August. Trump had already introduced a 20% import tax on EU goods in April, though it was later reduced to 10% amid market turbulence.
A separate deadline looms this week for the EU to reach an agreement with Washington before tariffs potentially increase to 50%. So far, only China, the UK, and Vietnam have secured temporary exemptions from Trump’s escalating trade measures.
As part of his broader policy, Trump has also warned that any country aligning with the BRICS bloc’s “anti-American policies” will face an additional 10% tariff — without exception.
The uncertainty surrounding US trade actions appears to be a growing drag on European consumer sentiment, with analysts warning that further escalation could lead to prolonged economic headwinds.