Business
Cyberattack Disrupts Asahi Operations, Beer Shortages Hit Japan
Japanese beverage giant Asahi Group Holdings has been struggling to restore operations after a cyberattack forced it to suspend key systems, leading to product shortages across the country. The incident, which began on Monday, entered its fifth day on Friday with no clear timeline for recovery.
The attack has disrupted orders, shipments, and customer call centre services, forcing the company to partially halt operations at most of its 30 factories in Japan. While Asahi confirmed that its overseas systems remain unaffected, domestic supply chains have been hit hard, leaving retailers short of popular products, including its flagship Super Dry beer.
“We are actively investigating the cause and working to restore operations; however, there is currently no estimated timeline for recovery,” the company said earlier in the week. Asahi added that while some emergency shipments were carried out on Wednesday, supplies remain limited.
According to reports by Bloomberg, the company said ransomware was used in the attack. While the firm stressed that no customer data had been compromised, the disruption has forced Asahi to cancel promotional events and delay the launch of new products.
The impact is being felt by consumers across Japan. Local media reported that several convenience stores were unable to restock, with shelves in some outlets completely sold out of Asahi beverages. The shortages highlight the growing vulnerability of critical manufacturing and supply chains to cyberattacks.
Asahi, headquartered in Tokyo, is Japan’s largest brewery and one of the country’s most established food and beverage producers. The company traces its roots back to 1889 and has grown into a global player with a wide portfolio that includes beer, cider, juices, confectionery, baby food, and other consumer products. Its Super Dry rice lager, first introduced in 1987, remains a staple in Japan and a best-seller internationally.
The incident has also rattled investors. Asahi’s shares dropped more than 1 percent on Friday, falling to their lowest level since February. Analysts say prolonged disruptions could affect the company’s revenue, particularly given the strong demand for its beverages during the autumn season.
While Japanese firms have increasingly invested in cybersecurity in recent years, the attack on Asahi underscores ongoing risks. Ransomware incidents have grown more sophisticated globally, often targeting companies with critical supply chains.
For now, Asahi is focusing on restoring its systems and minimizing disruption to consumers. “We deeply regret the inconvenience caused to our customers and business partners,” a company spokeswoman told The Associated Press, declining to give details on when normal operations might resume.
With no resolution yet in sight, analysts warn that the company may face further supply shortages if the disruption continues into October.
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