Business
Christmas Job Searches Surge in the UK as Seasonal Hiring Kicks Off Early
With Halloween still days away, many Britons have yet to turn their attention to Christmas. For jobseekers, however, the festive rush has already begun, with searches for seasonal work surging to record levels.
According to data from hiring platform Indeed, interest in Christmas jobs reached its highest level since records began in 2018. As of 3 October 2025, searches for holiday roles made up 0.8% of all UK job searches — up 29% from the same period last year and well above the 0.54% recorded in 2023. The trend underscores a growing appetite for temporary work amid a challenging labour market.
Jack Kennedy, senior economist at Indeed, said the cost of living crisis and limited employment opportunities may be driving the rise in interest. “Cost of living pressures and limited opportunities across the jobs market generally may be influencing the high level of interest in securing temporary holiday work during what is typically an expensive time of year,” Kennedy explained.
While demand for jobs remains subdued, Indeed reported that overall UK job postings were 22.5% below pre-pandemic levels as of September and 14% lower than a year ago. Data from the Office for National Statistics (ONS) also points to a softening labour market, with unemployment rising to 4.8% in the three months to August. Meanwhile, HMRC figures showed payroll numbers dipped by 10,000 in September.
For many, taking on seasonal work is a practical way to supplement income and manage rising household expenses. “These tend to be individuals seeking flexible, part-time work — such as young people, students, and those with personal commitments,” Kennedy noted.
On the hiring side, Christmas job postings have also risen modestly. Indeed’s data shows that as of early October, 0.58% of all UK job listings were for seasonal positions, up 16% year-on-year. However, the figure still lags behind 2023 (0.67%) and remains below pre-pandemic levels seen in 2018 and 2019 (0.86%).
Retail and hospitality roles continue to dominate the seasonal job market. The most common listings between August and early October included positions such as seasonal associate, sales assistant, merchandiser, and operations assistant. Holiday recruitment typically ramps up in August and peaks in November as retailers and service providers prepare for the busiest shopping season of the year.
“Elevated searches for holiday jobs is good news for employers looking to fill seasonal roles,” said Kennedy. “However, it does suggest that competition among jobseekers to secure a role is greater than in prior years.”
The UK trend mirrors that seen elsewhere. Indeed reported that interest in seasonal work rose 27% year-over-year in the United States and 50% compared with 2023, though job postings themselves saw only a modest 2.7% increase.
As Christmas approaches, both sides of the job market appear ready for a busy holiday season — even if the sleigh bells are still a few weeks away.
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