Business
Apple Beats Earnings Expectations, but Shares Fall Amid China Slump and Tariff Worries
Apple Inc. posted better-than-expected earnings for its fiscal second quarter, but shares fell nearly 4% in after-hours trading on Thursday, as mounting concerns over declining sales in China and escalating tariff uncertainty dampened investor enthusiasm.
The tech giant reported a 5% year-on-year increase in revenue to $95.4 billion for the March quarter, surpassing analysts’ forecasts of $94.6 billion. Earnings per share also came in stronger than anticipated at $1.65, above the projected $1.62. Apple highlighted double-digit growth in its Services division and modest gains in iPhone sales, driven by demand for the newly released, budget-friendly iPhone 16e.
Despite the positive headline figures, investors focused on Apple’s weaker performance in Greater China, where revenue fell by 2.3% year-on-year to $16 billion. The dip follows an 11% decline in the previous quarter and reflects intensifying competition from domestic smartphone makers like Xiaomi and Vivo, as well as lagging innovation in artificial intelligence features compared to rivals.
In contrast, U.S. sales rose 8% over the same period. However, Apple CEO Tim Cook noted there was no evidence of consumers speeding up purchases in anticipation of new tariffs, suggesting that broader economic uncertainty continues to shape consumer behavior.
Tariff-related costs remain a looming challenge. Apple expects a $900 million increase in expenses during the June quarter if no new levies are introduced. While President Donald Trump recently exempted electronics from a fresh wave of China tariffs, existing measures continue to impact key components. Cook described the outlook for the second half of the year as “very difficult” to predict.
In response to ongoing trade tensions, Apple is reportedly accelerating efforts to shift iPhone production for the U.S. market to India, potentially starting in 2026. Cook confirmed that while some assembly has moved, most global production remains in China.
Apple’s Services segment, which includes Apple TV+, iCloud, and the App Store, saw revenue grow 12% to $26.7 billion. Though still robust, this marked a slight slowdown from 14% growth last quarter. The division is under scrutiny in the EU and U.S. over regulatory concerns related to digital marketplaces and payment systems.
Elsewhere, sales of Mac and iPad devices rose 7% and 15% respectively, boosted by the launch of new M3-powered models. However, the Wearables, Home, and Accessories segment declined 5%, a dip attributed to last year’s Vision Pro launch creating a tough year-on-year comparison.
Despite the uncertainty, Apple increased its quarterly dividend by 4% to $0.26 per share and authorized a new $100 billion stock buyback program. Still, shares have fallen 16% year-to-date, underscoring investor caution as the company navigates a complex geopolitical and regulatory landscape.
Apple forecast low-to-mid single-digit revenue growth for the current quarter, falling short of analysts’ expectations for a 5% rise.
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