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Meta Expands Beyond Advertising With New Paid Subscription Plans Across Apps

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Meta has launched a new set of paid subscription services across its major platforms, including Facebook, Instagram and WhatsApp, in a significant step toward reducing its reliance on advertising revenue and building a broader digital services business.

The rollout introduces Facebook Plus, Instagram Plus and WhatsApp Plus to global users, alongside early-stage subscription tests aimed at businesses, content creators and artificial intelligence products. The announcement was made by Meta’s head of product Naomi Gleit in a video shared on Instagram, confirming that the company is expanding paid features across its ecosystem.

The new services fall under a broader umbrella initiative called “Meta One”, which the company said will eventually house a range of subscription products. Meta also confirmed that it is testing additional paid offerings for creators, businesses and users of its AI tools, signalling a deeper shift into subscription-based revenue streams.

According to reports citing AFP, Instagram Plus and Facebook Plus will be priced at around $3.99 per month, while WhatsApp Plus will cost approximately $2.99 per month. These plans will provide enhanced functionality, including expanded analytics tools, improved audience insights, story engagement tracking and greater profile customisation options.

WhatsApp Plus will focus more on personalisation features, offering users premium stickers, custom ringtones and redesigned themes for the messaging platform.

Meta shares rose 3.7 percent following the announcement, reflecting investor confidence in the company’s push toward diversified revenue sources at a time of rising costs linked to artificial intelligence development. The company has projected capital expenditure between $125 billion and $145 billion this year, with a large portion directed toward AI infrastructure and data centre expansion.

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CNBC reported that the broader “Meta One” subscription suite could range from $7.99 to $19.99 per month, depending on the level of service, with higher-tier plans offering additional AI and business-focused tools. Early testing of these premium services is expected to begin in markets including Singapore, Guatemala and Bolivia next month.

Meta has already experimented with subscription models in Europe, where it introduced paid ad-free versions of Facebook and Instagram in 2023 to comply with regional privacy regulations. That system allowed users to choose between a free, ad-supported experience and a paid alternative without advertisements.

The latest move signals a wider strategic shift as Meta attempts to balance advertising income with recurring subscription revenue. With growing investment in artificial intelligence and increasing infrastructure demands, the company is now positioning paid services as a central part of its long-term business model.

Industry observers say the expansion into subscriptions reflects a broader trend among major tech firms seeking more stable revenue sources amid rising operational costs and evolving regulatory pressures.

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Southern Europe Leads Europe’s Top Buy-to-Let Yield Rankings as Traditional Cities Lose Ground

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Europe’s strongest buy-to-let opportunities are no longer concentrated in its most prestigious capitals, according to new data that highlights a clear shift in rental investment patterns across the eurozone.

Analysis compiled by Global Property Guide, supported by figures from local property portals including Idealista, Fotocasa, Immobiliare.it and Daft, shows that some of the highest rental yields in 2026 are being generated in lower-cost regional cities, particularly in Southern and Eastern Europe. Traditional markets such as Paris, Amsterdam and Munich, where property values have long been driven by capital appreciation, are notably absent from the top rankings for rental income efficiency.

The data measures gross rental yield, defined as annual rent divided by purchase price before taxes and costs, revealing where landlords earn the strongest returns relative to entry price.

At the top of the eurozone list is Catania in Italy, where average yields reach 9.17%. A typical one-bedroom apartment costs around €70,000 and rents for €650 per month, while smaller studios can generate returns of up to 12%, the highest recorded in the survey. Proximity to Sicily’s tourist hubs, including Taormina, continues to support short-term rental demand.

Palermo follows closely, offering an average yield of 8.25%. One-bedroom homes priced at about €85,000 generate nearly 10% returns, supported by low purchase costs and steady rental demand.

Cork in Ireland ranks third at 8.20%, benefiting from expanding pharmaceutical and technology sectors. Jyväskylä in Finland delivers 8.02%, driven by strong student demand and relatively low property prices in a university-heavy city.

Turin, once Italy’s industrial powerhouse, records an average yield of 7.68%, with lower-cost districts delivering double-digit returns. Riga in Latvia follows at 7.47%, where weak capital growth contrasts with strong rental income potential.

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Barcelona and Naples are tied at 7.40% and 7.22% respectively. Barcelona’s market remains constrained by limited rental supply and high demand from students, tourists and remote workers, while Naples offers standout yields in smaller units, with some studios producing returns above 12%.

Dublin also records 7.22%, supported by severe housing shortages that continue to drive high rents relative to purchase prices. Rome closes the top ten with 7.12%, although yields vary significantly between luxury central districts and outer residential areas.

In Rome’s historic centre, high purchase prices compress returns, while outer districts offer more competitive income ratios. Similar contrasts are visible across other major capitals, where prestige locations often underperform compared to secondary neighbourhoods.

Market analysts say affordability and demographic demand are now key drivers of rental performance. “Affordable apartments are increasingly difficult to find in major cities, while demand remains strong,” said one analyst cited in the data.

The findings point to a structural shift in European property investment, where income-focused landlords are moving away from high-value capitals toward smaller, high-yield markets with stronger rental fundamentals and lower entry costs.

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Global Markets Rise as US–Iran Talks Ease Sentiment, but Oil and Geopolitical Risks Persist

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Global financial markets advanced on Friday as investors reacted cautiously to signs of progress in US–Iran negotiations, though ongoing disruption to shipping through the Strait of Hormuz and elevated oil prices kept risk sentiment fragile.

European equities opened higher across the board. The DAX gained 0.64%, supported by a 3.61% rise in Deutsche Post AG shares. France’s CAC 40 climbed 0.65%, led by a 3.43% jump in STMicroelectronics. In London, the FTSE 100 rose 0.38%, with gains in financial stocks including 3i Group, while the Euro Stoxx 50 added 0.88%.

Currency markets were relatively steady, with the euro trading at $1.161 and the British pound at $1.342 in early European trading. Sentiment was also lifted by better-than-expected economic data from Germany, where first-quarter growth came in at 0.4% year on year and consumer confidence improved heading into June, offering cautious optimism for Europe’s largest economy.

Asian markets followed the upward trend. Japan’s Nikkei 225 surged 2.7% to 63,339 after data showed inflation easing to a four-year low of 1.4% in April. Taiwan’s Taiex rose 2.2%, while Hong Kong’s Hang Seng and China’s Shanghai Composite each gained 0.9%. South Korea, Australia, and India also posted modest increases, reflecting broad regional strength.

Wall Street had earlier closed slightly higher. The S&P 500 added 0.2%, the Dow Jones rose 0.6%, and the Nasdaq edged up 0.1%. However, technology stocks showed mixed signals, with Nvidia falling 1.8% despite strong quarterly results, as investors weighed valuations against broader market uncertainty.

Oil markets remained the key source of volatility. Brent crude climbed 2.3% to $104.97 a barrel, while US West Texas Intermediate rose 1.8% to $98.10. Prices remain significantly above pre-conflict levels, driven by continued disruption in the Strait of Hormuz, through which roughly a quarter of global seaborne oil flows pass.

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Shipping through the strategic waterway remains constrained, with limited signs of recovery as diplomatic negotiations continue without resolution. Analysts say markets are highly sensitive to developments in talks between Washington and Tehran, with ING commodities strategists noting that optimism exists but uncertainty dominates trading conditions.

Geopolitical tensions also weighed on policy discussions in Washington, where a planned congressional vote on war powers legislation was postponed amid insufficient support.

In bond markets, US Treasury yields eased slightly to 4.57% after earlier spikes driven by inflation concerns linked to energy prices. The movement reflected ongoing caution among investors balancing growth expectations with persistent geopolitical risk.

Corporate earnings added a bright spot in Asia, where Lenovo Group surged more than 20% after reporting stronger-than-expected quarterly revenue of $21.6 billion, driven by robust performance in its PC and smart devices division.

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Goldman Sachs tapped to lead SpaceX IPO as Musk eyes record-breaking market debut

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Goldman Sachs has reportedly secured the lead underwriting role for the anticipated stock market debut of SpaceX, a move that signals preparations are accelerating for what could become the largest initial public offering in history.

According to sources cited by CNBC, the aerospace and artificial intelligence company founded by Elon Musk is expected to move ahead with a public listing later this year at a valuation of at least $1.25 trillion.

Such a valuation would place SpaceX among the world’s most valuable publicly traded companies immediately after listing, potentially ranking ahead of Tesla, another company led by Musk.

The planned flotation is also expected to further boost Musk’s personal fortune and could make him the first person to reach trillionaire status, according to market analysts.

Reports suggest the company is considering an unusual structure for the offering that would reserve a significant portion of shares for individual investors. SpaceX is said to be exploring plans to allocate as much as 30 percent of IPO shares to retail buyers, a move that would give smaller investors broader access to one of the most highly anticipated stock offerings in recent years.

Large technology IPOs are typically dominated by institutional investors such as hedge funds and pension firms, making the proposed retail allocation notable within the investment industry.

Analysts said much of SpaceX’s valuation growth has been driven by its satellite internet business, Starlink, which has rapidly expanded its global subscriber base and established a recurring revenue stream.

The company also increased its exposure to artificial intelligence earlier this year through an all-stock deal involving xAI, another Musk-controlled business. The transaction reportedly valued SpaceX at $1 trillion and xAI at $250 billion, creating a combined private valuation of $1.25 trillion.

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The expected listing comes at a time when global IPO markets are beginning to recover after several years of weak activity caused by higher interest rates and volatility in technology stocks.

Recent enthusiasm around AI-related firms has revived investor appetite for major public offerings. Last week, AI chipmaker Cerebras Systems debuted on the Nasdaq and ended trading with a valuation near $95 billion, strengthening expectations for more large-scale technology listings in 2026.

For Goldman Sachs, landing the lead role in the SpaceX offering would represent one of the most prestigious deals in modern Wall Street history. Competition among major investment banks for high-profile technology listings has intensified as firms seek to secure lucrative underwriting fees and strengthen relationships with fast-growing AI and technology companies.

Neither SpaceX nor Goldman Sachs has publicly confirmed the reports.

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