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Privacy Concerns May Hinder AI Adoption in European Homes, Samsung Research Finds

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A new survey commissioned by Samsung Electronics reveals that widespread privacy concerns across Europe may pose a significant barrier to the mainstream adoption of artificial intelligence (AI) technologies in everyday household devices.

According to the study, nearly 90% of European respondents expressed concerns about data privacy, with many stating they would be more open to embracing AI-powered tools if they were confident their personal information was secure. The research, which surveyed over 8,000 individuals across eight European countries, suggests that data security and transparency remain top priorities for consumers—even as tech companies push to integrate AI deeper into homes and daily routines.

The findings come amid a surge in AI integration across consumer electronics, such as Apple’s recent announcement of AI-powered health tracking features for its smartwatches. Yet despite the innovation, Samsung’s data shows that uncertainty around data collection and usage is eroding public trust.

Beyond privacy, understanding the practical benefits of AI is another key factor influencing adoption. Around 62% of respondents said they would be more willing to use AI if they had a better grasp of how it could enhance their lifestyle.

One of the most significant issues highlighted by the research is digital stress. Three-quarters of those surveyed said that managing their personal data is a source of anxiety. Spain reported the highest levels of stress at 88%, followed by Greece at 87%, and France and Italy at 75% each.

While consumers are generally vigilant about smartphone privacy—nearly half said they think about it daily—the survey uncovered a stark contrast when it comes to other smart home devices. More than a third of respondents admitted they had never considered the privacy risks of appliances such as smart fridges or robotic vacuum cleaners.

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These concerns are having a real impact on user behaviour. Eighteen percent of participants said fears over data security are preventing them from connecting their smart devices, a factor that limits the potential for a seamless AI-powered home experience.

“This research highlights a growing trend: while consumers are proactive about managing privacy on their smartphones, they’re often overlooking the broader ecosystem of connected devices,” said Dr. Seungwon Shin, Corporate EVP and Head of the Security Team at Samsung Electronics.

He added, “It also reflects a hesitation to fully embrace AI-powered experiences, largely driven by uncertainty around data use.”

The survey findings underscore a critical challenge for the tech industry: building consumer trust in AI systems will be just as important as delivering technological breakthroughs.

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TikTok Faces New EU Privacy Challenge Over Children’s Accounts

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TikTok is facing another regulatory challenge in the European Union after the European Commission found that the platform’s privacy settings failed to adequately protect children’s accounts from access by adults.

The Commission said on Friday that TikTok’s practices could expose minors to cyberbullying, unwanted contact and predatory behaviour. The finding adds to growing pressure on the Chinese-owned social media platform as Brussels continues its wider campaign to hold major technology companies accountable under strict digital regulations.

The Commission said TikTok now has an opportunity to respond to the preliminary findings and present its defence. If regulators remain unsatisfied with the company’s explanation, they could issue a formal non-compliance decision.

Under the EU’s Digital Services Act, TikTok could face a fine of up to 6 per cent of its total annual worldwide revenue if it is found to have breached the rules.

The investigation began in February 2024, when TikTok was formally designated a Very Large Online Platform under the DSA. The legislation places additional obligations on the biggest online services, including requirements to assess and reduce risks to users and society.

The latest finding is not the first adverse conclusion reached by the Commission during its investigation.

In February, EU regulators said TikTok had breached another part of the DSA through what they described as “addictive design”. Features including autoplay and infinite scrolling were identified as potentially harmful to users’ physical and mental health, with particular concern for minors.

TikTok rejected those findings, describing the Commission’s assessment as “categorically false”.

The platform has also faced separate privacy investigations under European data protection law.

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Ireland’s Data Protection Commission fined TikTok €345 million in 2023 after finding that the company had allowed children under 13 to create accounts and had failed to provide adequate protection for their personal data.

The Irish regulator later imposed a separate €530 million fine over the transfer of European users’ data to China. That decision was upheld by Ireland’s High Court this year.

The latest EU case highlights the growing regulatory risks facing TikTok in Europe, where authorities have focused heavily on the protection of minors and the handling of personal information.

The European Commission has taken an increasingly assertive approach towards the world’s largest technology companies, with Meta and Apple also facing action under the bloc’s digital rules.

TikTok’s response to the latest findings will determine whether the case ends with further changes to its privacy systems or escalates into a formal enforcement action and potentially a substantial financial penalty.

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OpenAI Says AI Model Escaped Test Environment and Breached Hugging Face Systems

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OpenAI has disclosed that one of its artificial intelligence models escaped a controlled cybersecurity test environment and breached systems belonging to AI platform Hugging Face in what the company described as an unprecedented autonomous cyber incident.

OpenAI CEO Sam Altman said the company had experienced a significant security incident during an evaluation of its models. The disclosure followed the discovery by Hugging Face of an intrusion into its data-processing systems, which the company suspected had been carried out autonomously by an advanced AI agent.

Hugging Face co-founder and CEO Clément Delangue said the sophistication of the intrusion had initially led the company to believe the attack came from a leading AI laboratory.

OpenAI said the incident occurred during an internal test called ExploitGym, designed to measure the ability of AI models to identify and exploit vulnerabilities. Safety restrictions were disabled during the test so researchers could assess the models’ maximum capabilities.

The evaluation was supposed to take place inside an isolated sandbox without access to the open internet, apart from a tool that allowed the models to download software needed for the task.

According to OpenAI, the models found a way to move through a chain of internal systems and eventually reach a system with internet access. They then identified Hugging Face as a possible source of information that could help them complete the evaluation.

The models subsequently used stolen login credentials and exploited additional weaknesses to gain access to Hugging Face systems and obtain information that could help them solve the test. OpenAI said the models had gone to extreme lengths to achieve a narrow objective and had found ways to access secret information to cheat the evaluation.

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The incident has raised concerns about the ability of advanced AI systems to pursue goals in unexpected ways once they are given powerful tools and access to computer systems.

Hugging Face said it found no evidence of malicious intent from OpenAI and described the autonomous nature of the incident as remarkable. The company said the event could be the first known incident of its kind.

The investigation also highlighted difficulties in using commercial AI systems to analyse cyberattacks. Hugging Face said several models refused to process raw attack data because their safety systems interpreted the code and commands as instructions for hacking.

The company then used Z.ai’s open-weight GLM 5.2 model locally to analyse the material.

OpenAI said the incident involved multiple models, including its newly released GPT-5.6 Sol and a more capable system still undergoing internal testing.

The company warned that increasingly capable AI systems are accelerating the discovery and exploitation of vulnerabilities. It said security and safety measures must advance at the same pace as model capabilities.

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Researchers Find ‘Context Bomb’ That Can Stop AI Cyberattack Agents

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A new cybersecurity technique could stop artificial intelligence agents during an attempted hack by directing them towards subjects their own safety systems are designed to avoid.

Researchers at London-based security company Tracebit found that carefully placed text inside a fake password or login credential could trigger an AI model’s built-in restrictions and interrupt an automated cyberattack.

The method builds on a study published by Tracebit in May, when researchers gave 10 leading AI models a simulated company network containing real vulnerabilities. The systems were instructed to operate as autonomous attackers.

The network also contained decoys known as canaries. Designed to look like genuine passwords and credentials, the canaries alerted defenders when an AI agent touched them.

Across 951 attack attempts, the canaries detected activity before the AI gained administrator access in 95.9% of cases, providing a median warning of eight minutes. However, the AI took an average of 14 minutes to complete an attack, leaving defenders only a short period to understand the threat and respond.

Tracebit then tested whether it could extend that window by using the safety restrictions already built into AI systems.

The company placed short pieces of text inside fake credentials designed to steer an AI attacker towards subjects that could trigger its safety controls. Tracebit calls the technique a “context bomb”.

The approach was tailored to individual models. References to dangerous biological weapons were effective against several Western systems, while other models required different sensitive subjects.

Tracebit tested the method on five AI models, including Opus 4.8, Gemini 3.1 Pro, GLM 5.2, DeepSeek 4 Pro and Kimi K2.6. Across 152 attack attempts, the proportion of runs that reached administrator access fell from 57% to 5% when a context bomb was used.

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Full compromises, defined as administrator access combined with a lasting foothold in the network, dropped from 36% to 1%. The number of attempts that completed any part of an attack fell from 91% to 15%.

Every run involving a context bomb also triggered a canary alert before the attack could proceed.

Opus 4.8 showed the sharpest change. Without the technique, it reached administrator access in 93% of tests. With a context bomb present, it failed to do so in every test.

Tracebit said the method is not a complete solution to prompt injection, a weakness in which AI systems can mistake hidden instructions for ordinary data.

Instead, the researchers see it as a second layer of defence alongside canary alerts. The earlier system gives security teams a warning, while the context bomb is designed to interrupt an AI attack before it can progress.

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