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Researchers Question Effectiveness of ‘Carbon Footprint’ Concept

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As the term “carbon footprint” marks its 25th anniversary this year, researchers are beginning to question its effectiveness in driving meaningful climate action. Initially popularized by the Oxford English Dictionary as the 2007 UK Word of the Year, the concept of a “carbon footprint” has helped raise awareness about the environmental impact of our personal choices, from the food we eat to the energy we use. However, some experts argue that the focus on individual responsibility may have diverted attention from the larger systemic changes needed to address climate change.

The term was first coined in 1999 by the BBC’s Vegetarian Good Food magazine and quickly gained traction. It became a widely recognized way to measure the environmental harm of everyday activities, such as the higher carbon emissions of beef compared to chicken. “It highlights how every choice we make, whether as individuals or organizations, contributes to environmental changes,” says Irene Bertolami, a researcher at the Eurac research center in Italy.

While the carbon footprint concept has helped raise awareness, it has not translated into decisive action by governments or businesses, according to Antje Boetius, director of the Alfred Wegener Institute in Germany. She points out that, despite widespread recognition of the term, reducing carbon emissions remains costly, and fossil fuel reliance continues to prevail. “Politically, [the term] has not led to proper conclusions regarding national carbon emission pathways,” she says.

Another issue is the lack of standardized methodologies for calculating carbon footprints, which leads to confusion and even greenwashing. A 2021 study highlighted the chaos in comparing the environmental impacts of different products and actions due to inconsistent definitions. Experts argue that standardization is crucial to avoid misleading calculations and comparisons.

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Critics also point to the use of the term by major oil companies, particularly BP, which hired a public relations firm to popularize the term in the early 2000s. BP introduced one of the first carbon footprint calculators in 2004, which some see as an attempt to shift the responsibility for climate change onto consumers. “I think the PR of the oil industry has worked really well to divert attention from the need for systemic change,” says Boetius.

Rather than focusing on individual actions, researchers argue that the conversation should shift towards broader societal and governmental action. Tom Bradley, director of the environmental consultancy Decerna, calls the emphasis on personal carbon footprints a distraction. “We need a wholesale societal shift and a complete change in how everything is done,” he says.

Experts like Mathis Wackernagel, president of the Global Footprint Network, advocate for more comprehensive measures of sustainability, such as the Ecological Footprint, which accounts for overall resource consumption and waste generation. Wackernagel believes that instead of focusing solely on carbon emissions, we should measure the broader impact of human activities on resource security.

As the conversation around climate action evolves, researchers urge a shift in focus from blaming individuals to demanding more significant climate policies from governments and businesses. “Often people are surprised when they learn that a small percentage of businesses or individuals are responsible for the majority of carbon emissions,” says Boetius. Ultimately, experts suggest that the goal should be to secure resources and reduce pollution in ways that go beyond the individual level, creating more sustainable systems for the future.

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New Tool Reveals Hidden Environmental Cost of Internet Use

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Scientists have developed a tool that shows how everyday internet activity impacts nature, revealing surprising environmental costs behind routine website visits. The internet is responsible for 3.7 percent of global carbon emissions, surpassing air travel. If the internet were a country, it would rank as the fourth-largest polluter in the world.

The tool, called Digital Impact for Species, was created by climate experts at the University of Exeter in partnership with Madeby.studio. It allows users to enter any website URL and see its hidden environmental footprint, including CO2 emissions, energy use, and water consumption.

“When we visit a website, we rarely think about the environmental impact,” said Dr. Marcos Oliveira Jr, project lead for Exeter’s nature and climate impact team. “But there is a high cost, from the energy consumed as the information travels from the data centre to your device, to the water used to cool servers.”

The tool translates environmental metrics into relatable natural comparisons. For example, YouTube.com, which processes billions of searches each month, is rated C, indicating room for improvement. Each page view generates 0.249 grams of CO2, consumes 0.0011 litres of water, and uses 0.62 watt-hours of energy. For every 9,000 monthly visits, the site requires 10 litres of water—enough to sustain a capuchin monkey for 77 days. CO2 emissions from that traffic would take a single Amazon rainforest tree 41 days to absorb, while the energy used is equivalent to 1,000 Anna’s hummingbirds’ daily energy consumption for 332 days.

The tool calculates these impacts using Google PageSpeed Insights to measure the size of resources loaded on a page, such as images, text, and video. It also checks whether the site is hosted on servers powered by renewable energy or fossil fuels, and applies the Sustainable Web Design Model to convert technical data into ecological terms.

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Researchers said the tool is intended to raise awareness rather than criticize specific websites. Dr. Oliveira Jr explained that it encourages discussion on how to create a more sustainable internet.

Experts suggest that website operators can reduce environmental impacts by simplifying pages, using fewer images, limiting fonts, avoiding unnecessary videos, and optimizing code. Hosting sites on renewable-energy servers also lowers the ecological footprint.

Consumers can contribute by minimizing unnecessary searches, but the responsibility largely lies with website hosts and developers. By making these changes, experts say it is possible to lower the internet’s environmental impact while maintaining accessibility and usability.

Digital Impact for Species is available online, offering a way for users to better understand the hidden cost of their digital habits and prompting both individuals and organizations to consider sustainability in online activity.

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European Police Dismantle 24 Labs, Seize 1,000 Tonnes of Chemicals in Major Synthetic Drug Bust

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European authorities have dismantled 24 industrial-scale laboratories and seized around 1,000 tonnes of chemicals used to produce synthetic drugs, dealing what officials called a “massive blow” to organized crime in the region. The drugs involved include MDMA, amphetamines, and methamphetamine.

Europol described the operation as the largest of its kind to date. “I’ve been in this business for a while. This is by far the largest-ever operation we did against synthetic drug production and distribution,” said Andy Kraag, head of Europol’s European Serious Organised Crime Centre. He added that the crackdown targeted groups responsible for the production and trafficking of synthetic drugs across multiple countries.

The year-long investigation involved law enforcement agencies from Belgium, the Czech Republic, Germany, the Netherlands, Poland, and Spain. Authorities arrested more than 85 individuals, including two suspected ringleaders from Poland. While most of those arrested were Polish nationals, Belgian and Dutch citizens are also believed to have participated in the criminal operations.

The investigation began in 2024 after Polish police identified a network importing large quantities of legal chemicals from China and India. Authorities later discovered that the chemicals were being repackaged, mislabelled, and distributed across the European Union to laboratories manufacturing synthetic drugs.

Kraag said the operation was part of a broader “supply-chain strategy” aimed at cutting off synthetic drug production at its source. “These criminal groups, they don’t have their supply anymore,” he said, noting that disrupting the flow of chemicals is key to dismantling the industry.

The operation also highlighted the wider risks associated with synthetic drug production. Beyond public health dangers, synthetic drug labs contribute to violence, corruption, and money laundering. Authorities seized more than 120,000 litres of toxic chemical waste, which criminals often dump on land or into waterways, creating serious environmental hazards. “Today, it’s profit for criminals. Tomorrow, it’s pollution,” Kraag said.

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Europol stressed that while this operation targeted one of Europe’s largest synthetic drug distributors, other networks remain active. “This is one of the biggest distributors. But it’s not the only one. So we’re still looking,” Kraag warned.

Officials said the crackdown would disrupt supply chains across multiple countries and reduce the availability of synthetic drugs in European markets. The operation reflects growing international cooperation in tackling organized crime and the dangers posed by large-scale drug production, both to public health and the environment.

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Climate Concerns Rise Over Sponsorships at 2026 Winter Olympics

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The 2026 Winter Olympics in northern Italy are facing mounting criticism over the environmental impact of their sponsorship deals, with scientists and athletes warning that the Games’ carbon footprint could threaten the future of winter sports.

A report by Scientists for Global Responsibility and the New Weather Institute, titled Olympics Torched, estimates that the Games themselves will produce around 930,000 tonnes of CO2 emissions. However, just three sponsorship agreements with major corporations could add 1.3 million tonnes more, more than doubling the total impact. The sponsors identified are oil and gas company Eni, car manufacturer Stellantis, and Italy’s national airline, ITA Airways, with Eni responsible for over half of the added emissions.

The report warns that the combined emissions could result in the loss of 5.5 square kilometres of snow cover in the Dolomites, equivalent to more than 3,000 Olympic-sized ice hockey rinks. Organisers have already announced plans to produce 2.4 million cubic metres of artificial snow for the Games, requiring 948,000 cubic metres of water, as warming temperatures continue to reduce natural snow and glaciers in the region.

“Even without the growing mountain of scientific evidence on the impact of global heating on winter sports, it is plain enough to anyone visiting actual mountains that snow cover is being lost and glaciers are melting,” said Stuart Parkinson, director of Scientists for Global Responsibility. He added that winter sports contribute directly to climate change through emissions and indirectly by promoting major polluters through sponsorship.

The report calls for urgent action, urging the Winter Olympics to end partnerships with high-carbon corporations, avoid new venue construction, and reduce spectator travel by air. Swedish cross-country skier Björn Sandström said the Games’ greatest influence is the signal they send to the world. “When that signal is driven by fossil-fuel sponsorship, it directly contradicts climate science and threatens the future of winter sport,” he said.

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Greenlandic biathlete Ukalew Slettermark echoed the concern, arguing that giving oil companies a platform at the Games is unjustifiable. “It’s a complete contradiction when the fossil fuel industry, the biggest contributor to climate change, is allowed to sponsor winter sports, which they are simultaneously threatening,” she said.

The report also highlights broader environmental challenges in the Alps. Italy has lost 265 ski resorts in the past five years due to rising temperatures, and recent studies show mountain regions are warming faster than lowland areas, putting winter sports at risk.

The Milan-Cortina Olympics, spread across the Dolomites, have become a focal point for debates about climate responsibility in global sporting events. Critics say sponsorship deals with polluting corporations undermine efforts to promote sustainability and could damage the credibility of winter sports in a warming world.

Euronews Green has reached out to the International Olympic Committee for comment.

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