Business
Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds
A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.
Women in Ukraine Defy Challenges to Pursue Entrepreneurship
The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.
Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).
Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.
Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU
Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.
- Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
- Poland: 47% of women have shown interest, with 36% making concrete plans.
- Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.
Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.
Gen Z Women Are Driving Change
The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.
- 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
- Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).
Challenges and Solutions for Female Entrepreneurs
Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:
- Fear of failure (31%)
- Lack of financial resources (29%)
- Lack of experience (28%)
In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.
However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.
Empowering the Next Generation of Female Entrepreneurs
AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.
“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.
She offered three key pieces of advice for aspiring female entrepreneurs:
- Have a plan – “If you don’t know where you’re going, any road will take you there.”
- Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
- Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.
Business
Europe Faces Prolonged High Fuel Prices as Diesel Supplies Tighten
European motorists could face persistently high petrol and diesel prices as tight refining capacity, low fuel inventories and disrupted international trade keep pressure on the market.
Oil prices have moved sharply in recent months as hopes for peace between Iran and the United States have shifted. Brent crude, the international benchmark, has traded between roughly $73 and $126 a barrel since the end of February and stood at about $95 on Friday.
However, crude prices are only part of the story. European fuel costs are also being driven by the availability of refined products, particularly diesel.
Petrol and diesel still dominate Europe’s passenger car fleet despite the growing popularity of electric vehicles. Data from the European Automobile Manufacturers’ Association shows that petrol cars account for 49.2% of vehicles on EU roads, while diesel represents 38.4%. Together, they make up 87.6% of the fleet.
Fuel prices remain close to record levels despite temporary tax cuts and other government support measures introduced in some European countries following the energy crisis.
During the week beginning August 31, petrol averaged €1.95 per litre across the EU, according to the European Commission’s Weekly Oil Bulletin. That was around 4% below the June 2022 peak of €2.03. Diesel averaged €2.04, roughly 3% below its record of €2.11 reached in April 2026.
Analysts say the main problem is increasingly the shortage of refined fuel rather than crude oil itself.
“Crude may be available, but the capacity to convert it into the right products, particularly diesel, has become much tighter,” said Sumit Ritolia, lead analyst for refining supply and modelling at Kpler.
Europe has become heavily dependent on imported diesel and jet fuel since Russia’s invasion of Ukraine disrupted established supply routes. Supplies from the United States, India and the Middle East have filled part of the gap, but conflicts and attacks on refineries have placed additional strain on global markets.
European inventories are also low. Petrol stocks in the Amsterdam-Rotterdam-Antwerp trading hub fell to 752,000 tonnes in late August, their lowest level since September 2021, according to Insights Global.
Refineries in Europe and the United States are operating at high rates, leaving limited spare capacity if another disruption occurs. Autumn maintenance could add to the pressure, while hurricanes could threaten refinery operations along the US Gulf Coast.
Petrol prices may ease as summer driving demand declines and production switches to cheaper winter fuel. Diesel is more vulnerable because winter demand and tighter fuel specifications could keep margins high into the colder months.
Higher exports from India and China could offer some relief, but analysts say sustained additional supplies will be needed.
A reopening of the Strait of Hormuz and a recovery in Middle Eastern fuel exports could quickly lower crude prices. Yet diesel prices may take longer to fall as inventories need to be rebuilt and refined-product supplies restored.
Business
US Imposes Tariffs of Up to 100% on Drones as Washington Targets Chinese Supply Chains
New US tariffs of up to 100% on drones and selected drone components took effect on Thursday as Washington seeks to reduce the country’s dependence on Chinese suppliers in an industry dominated by China.
The duties were introduced under an order signed by US President Donald Trump in August. The White House said the measures were aimed at addressing “the national security threat posed by imports of drones and their components” while strengthening domestic supply chains.
Drones have become increasingly important for military operations, surveillance and critical infrastructure. Their widespread use during the war in Ukraine has highlighted their role in modern warfare and demonstrated how important access to reliable drone technology can be on the battlefield.
US officials have raised concerns about the country’s dependence on Chinese-made drones and components, particularly products manufactured by DJI, the world’s largest commercial drone maker. They argue that reliance on foreign technology could create risks involving disruption, espionage and access to equipment during a conflict.
Under the new tariff structure, drones with a takeoff weight of more than 25 kilograms will face a 100% duty. The same rate applies to drones equipped with thermal imaging capabilities and certain docking stations.
Smaller drones will face a 25% tariff.
Some drone components classified as less sensitive will also be subject to additional duties, although those measures will not take effect until February 9 next year.
The new tariffs are part of a broader effort by the Trump administration to encourage domestic production and reduce exposure to overseas supply chains in sectors considered strategically important.
China has strongly opposed the measures. Beijing called on Washington to withdraw the tariffs shortly after they were announced.
A Chinese commerce ministry spokesman said the duties would “disrupt the global drone supply chain and further undermine a fair and competitive market environment.” He said China firmly opposed the move.
DJI has a particularly strong position in the global drone industry. The company, which was founded in 2006, has accounted for more than two-thirds of the worldwide drone market in recent years, according to several industry studies.
The company has also faced increasing scrutiny from US authorities. Since 2022, DJI has been included on a US government list of Chinese companies considered linked to China’s military, restricting its access to certain US technologies.
DJI has challenged its inclusion on the list and has rejected the allegations surrounding its classification.
The new tariffs could increase costs for US consumers, businesses and organisations that rely on imported drone equipment. At the same time, Washington hopes the measures will encourage manufacturers to establish or expand production inside the United States.
The policy marks another step in the growing technology and trade tensions between Washington and Beijing, with drones emerging as a strategically important industry because of their expanding role in defence, security and commercial operations.
Business
Shein Shares Slide on Hong Kong Debut as Tariffs Hit Fast-Fashion Business
Shein shares fell sharply on their Hong Kong trading debut on Tuesday, dropping as much as 10% before recovering some of the losses, as the fast-fashion company faces rising tariffs and shipping costs that have put pressure on its profits.
The listing marks the end of a lengthy effort by Shein to enter public markets. The company had previously considered listings in New York and London but faced regulatory scrutiny over its Chinese supply chain and business practices. It eventually turned to Hong Kong for its initial public offering.
Shein priced its shares at HK$48.56 each and raised about $1.7 billion (€1.46 billion), making the offering one of Hong Kong’s largest share sales of the year. The company opened its IPO for investors on August 24 before setting the final share price on August 31. Trading began on Tuesday after the exchange completed its approval process.
Shares initially dropped below HK$44 before narrowing their losses.
“Shein’s Hong Kong listing marks a new starting point,” Chief Financial Officer Leigh Gui said during the company’s listing ceremony.
The company has built its global business around producing inexpensive clothing quickly and shipping orders from China to customers in Western markets. That model is now facing higher costs as the US and European Union reduce or end tariff exemptions for low-value parcels from China.
Shein’s profits have been hit by the changing trade environment. The company reported a $99 million (€85 million) loss in the first quarter of the year, compared with a profit of $395 million (€340 million) a year earlier.
Higher shipping expenses have added to the pressure, making it harder for the company to maintain its low-price strategy. Tariff costs have also forced Shein to increase prices, potentially weakening one of its biggest attractions to consumers.
Shein was founded in China in 2012 and later moved its corporate headquarters to Singapore in 2021. Despite that move, its manufacturing network remains closely connected to Guangdong province, where the company developed its small-batch production system.
Founder Sky Xu has described Guangdong as the company’s roots and the starting point of its growth.
The company has also faced regulatory challenges in Europe. In February, the EU opened an investigation into Shein over concerns involving allegedly illegal products, including accusations related to child sexual abuse material.
Shein’s Hong Kong debut values the company at roughly $27 billion (€23.2 billion), far below its peak private-market valuation.
The listing nevertheless gives Hong Kong’s stock market a major boost. The exchange has attracted more than $40 billion (€34.4 billion) through IPOs so far this year, as companies continue to seek access to international investors through the city’s financial markets.
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