Business
Ukrainian Women Lead Europe in Entrepreneurial Ambitions, New Study Finds
A new study commissioned by Mastercard reveals that Ukrainian women have the highest entrepreneurial aspirations in Europe, despite facing war and economic uncertainty. According to the report, 66% of Ukrainian women plan to start their own businesses, a figure that rises to 83% among Gen Z women.
Women in Ukraine Defy Challenges to Pursue Entrepreneurship
The study highlights how Ukrainian women are turning to business ownership as a means of financial stability and social impact. Many cite lack of funds (76%), lack of experience (47%), and lack of confidence (38%) as barriers, yet their resilience remains strong.
Among the most popular industries for female entrepreneurs in Ukraine are online sales (22%), education (17%), agriculture (15%), and food and drink (15%).
Mastercard emphasized the role of female entrepreneurs in economic resilience and recovery, citing stories like Inna Bozhko, a businesswoman from Kharkiv. Bozhko, a mother of a child with cerebral palsy, opened Barbershop Inclusive, which includes a soundproofed area for children with sensory sensitivities. She received support from the Mastercard Center for Inclusive Growth, demonstrating how financial backing and mentorship can help women succeed.
Portugal, Poland, and Greece Lead Female Entrepreneurship in the EU
Within the European Union, Portugal, Poland, and Greece have the highest number of women aspiring to start businesses.
- Portugal: 62% of women have considered starting a business, with 56% actively planning to do so.
- Poland: 47% of women have shown interest, with 36% making concrete plans.
- Greece: 46% are considering entrepreneurship, with the same percentage moving forward with their plans.
Portuguese women stand out not only for their business ambitions but also for their financial literacy. The study found that Portuguese women are twice as confident in handling finances compared to the average European woman.
Gen Z Women Are Driving Change
The study also highlights the influence of Gen Z women, who are increasingly motivated by a desire to make a positive impact.
- 19% of Gen Z women in Europe say they want to start businesses to “do something good for the world,” compared to 13% of Millennials and 14% of Gen X.
- Their preferred industries include education, childcare, and cosmetics, with beauty entrepreneurship being the most popular sector (26% vs. 10% European average).
Challenges and Solutions for Female Entrepreneurs
Despite their ambition, women across Europe continue to face significant barriers when starting businesses. The study identified three major concerns:
- Fear of failure (31%)
- Lack of financial resources (29%)
- Lack of experience (28%)
In addition, many women struggle with balancing family responsibilities, which can limit their ability to pursue business ventures.
However, Mastercard and Amazon Web Services (AWS) believe that digital technology can help bridge the gap. From AI-powered automation to e-commerce platforms, technological advancements are making it easier for women to start, manage, and scale their businesses.
Empowering the Next Generation of Female Entrepreneurs
AWS Vice President Tanuja Randery, a founder of the PowerWomen Network, emphasized the need for sponsorship, mentorship, and financial support for women entrepreneurs.
“To accelerate female entrepreneurship and enable the next unicorns in Europe, we need to ensure women have access to the right sponsors, networks, and funding,” Randery told Euronews Business.
She offered three key pieces of advice for aspiring female entrepreneurs:
- Have a plan – “If you don’t know where you’re going, any road will take you there.”
- Find sponsors, not just mentors – “Women are often over-mentored but under-sponsored.”
- Take risks – “Move across industries and geographies, embrace feedback, and stay true to yourself.”
As entrepreneurial ambition among women grows across Europe, particularly in Ukraine, greater financial access, mentorship, and digital tools could help unlock the full potential of female-led businesses.
Business
Italy Inflation Hits Three-Year High as Energy and Food Prices Rise
Italy’s annual inflation rate accelerated sharply in September, reaching its highest level in three years as energy and fresh food prices increased and consumer and business confidence weakened.
Preliminary figures from Italy’s national statistics agency Istat showed that consumer prices rose 0.7% in September from the previous month. The annual inflation rate climbed to 4.2%, up from 3.3% in August. It was the highest rate since September 2023, when inflation stood at 5.3%.
The latest increase was driven primarily by energy prices. The annual rate for energy goods accelerated to 22.3% from 17.1% in August. Regulated energy prices rose 25.9%, compared with 18.6% a month earlier, while non-regulated energy prices increased 22.2%, up from 17%.
On a monthly basis, regulated energy prices rose 5.9% and non-regulated energy prices increased 4.4%, according to Istat.
Food prices also added to pressure on households. Prices for unprocessed food, including fresh fruit and vegetables, increased 5.5% year on year, compared with 3.8% in August. They rose 2.2% from the previous month.
Prices for recreational, cultural and personal care services also accelerated, while transport services recorded a 2.5% monthly decline but still showed stronger annual growth than in August.
Underlying inflation remained considerably lower than the headline figure. Core inflation, which excludes energy and fresh food, increased from 1.5% to 1.7%. Inflation excluding energy rose from 1.7% to 2.0%. Goods prices increased 5.4% annually, compared with 4.1% in August, while services prices rose 2.6%, up from 2.4%.
The harmonised consumer price index, used for comparisons across the European Union, rose 2% month on month and 4.1% annually. The monthly increase was partly linked to the end of summer sales, which are treated differently under the harmonised measure.
Fuel prices also remained high. Data monitored by Italy’s Ministry for Business and Made in Italy showed average self-service prices of about €2.11 a litre for petrol and €2.32 for diesel on the road network. Prices varied considerably between retailers and locations.
The rise in prices was accompanied by a sharp deterioration in sentiment. Istat said consumer confidence fell from 94.5 points in August to 91.2 in September, while its composite business confidence indicator dropped from 97.0 to 95.9.
The decline suggests that rising household costs and uncertainty are weighing on expectations for the months ahead. Istat noted that part of the movement in consumer confidence reflected changes to its survey organisation, although the underlying indicators also showed weaker assessments of current and future economic conditions.
Business
Oil Prices Rise as Trump Rejects Iran Sanctions Relief Reports
Oil prices rose on Wednesday as US President Donald Trump rejected reports that Washington was prepared to ease sanctions on Iran, while Qatar continued efforts to bring the two sides closer to negotiations.
Brent crude for November delivery, which expires on Wednesday, rose 71 cents, or 0.69 per cent, to $103.30 a barrel by 7:08 a.m. Saudi time. The more active December contract gained 35 cents to $96.51, while US West Texas Intermediate crude increased 43 cents, or 0.48 per cent, to $89.81.
Brent was on track for a monthly gain of about 14 per cent, which would be its strongest monthly increase since July. WTI was heading for a rise of around 4 per cent after briefly moving above $106 a barrel earlier in the month. Reuters reported that oil prices had fallen 2.5 per cent on Tuesday as traders focused on signs of recovering crude supplies from the Middle East.
The market has remained sensitive to developments surrounding the conflict and diplomatic efforts between Washington and Tehran. Qatar said it was continuing shuttle diplomacy between the United States and Iran in an attempt to establish common ground for negotiations.
Trump has denied reports that he was willing to provide Iran with sanctions relief and release frozen Iranian funds in exchange for steps by Tehran on its nuclear programme. The disagreement has added uncertainty to expectations for a possible diplomatic breakthrough.
At the same time, oil supplies from the Middle East have improved. Saudi Arabia resumed tanker loadings at its Red Sea port of Yanbu after restarting its East-West Pipeline, restoring an important route for crude exports.
Data from Kpler showed crude exports from major Middle Eastern producers reached 16.328 million barrels per day in September, the highest level since the conflict began in late February. However, exports remained about 3.2 million barrels per day below the February level of 19.513 million barrels per day.
The improving supply outlook has limited some of the upward pressure on prices, but traders remain concerned about the security of regional energy infrastructure and shipping routes.
In the United States, preliminary industry data indicated that crude and gasoline inventories increased last week while distillate stocks declined. Official figures from the US Energy Information Administration were due later on Wednesday.
US plans affecting diesel exports are also being monitored by traders. The Trump administration is considering allowing wider sales of red-dyed diesel as it seeks to ease fuel prices, while restrictions on diesel exports could influence refinery demand for crude.
The combination of recovering Middle Eastern supply and continued geopolitical uncertainty is keeping oil markets volatile as traders assess the prospects for diplomacy and the pace of the region’s export recovery.
Business
Oil Prices Rise as Middle East Supply Risks Persist
Oil prices rose for a second consecutive session on Tuesday as concerns about disruptions to Middle East supplies continued to outweigh signs that crude exports from the region were recovering.
Brent crude futures rose $1.49, or 1.4%, to $106.77 a barrel by 0326 GMT, while US West Texas Intermediate crude gained $1.34, or 1.5%, to $93.94. Both benchmarks had gained nearly $1 a barrel in the previous session.
The market remains focused on the impact of the conflict involving the United States, Israel and Iran, particularly the disruption to oil shipments through the Strait of Hormuz. The waterway is a major route for global energy supplies, making any prolonged restriction a significant concern for crude markets.
At the same time, oil exports from major Middle Eastern producers have been recovering. Preliminary data from Kpler showed regional crude exports reached 16.328 million barrels per day in September, the highest level since the conflict began in February. However, exports remained about 3.2 million barrels per day below the February level of 19.513 million bpd.
Saudi Arabia and the United Arab Emirates have accounted for much of the increase. Saudi Arabia has also resumed crude loadings from its Red Sea port of Yanbu after restarting the East-West Pipeline, which was shut following attacks earlier this month. Trade sources estimated Yanbu loadings at about 2 million barrels per day, while Kpler said pipeline throughput could rise further in coming days.
KCM Trade chief market analyst Tim Waterer said higher export volumes were becoming more visible, although some shipments were still being moved through alternatives such as ship-to-ship transfers. Such arrangements are less efficient and more expensive than normal shipping operations, he said, helping keep oil prices elevated.
Diplomatic efforts have also continued. US and Iranian officials held separate discussions with mediators as efforts resumed to find a way to end the seven-month conflict. Further negotiations are expected to consider a revised version of a seven-day proposal put forward by Iran during the United Nations General Assembly.
UOB analysts said the US-Iran confrontation remained a key risk for energy prices and inflation expectations, with uncertainty surrounding the Strait of Hormuz continuing to influence market sentiment.
Meanwhile, the United States is considering regulatory changes that could allow broader sales of red-dyed diesel, potentially reducing fuel costs for some buyers. The proposal has emerged as an alternative to a possible diesel export restriction as Washington seeks to ease pressure on domestic fuel prices.
The competing signals from recovering exports and continuing geopolitical risks are keeping oil markets volatile, with traders closely watching developments around shipping routes and diplomatic efforts.
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