Business
Scandinavian Airlines Looks to AI and Consolidation for Growth Amid Industry Challenges
The airline’s chief says artificial intelligence will help rebuild schedules during storms and improve efficiency in an industry that faces constant uncertainty. Scandinavian Airlines (SAS) is preparing for a new phase of growth while awaiting regulatory approval for its integration into the Air France-KLM group, according to President and CEO Anko van der Werff.
Speaking at the World Governments Summit in Dubai, van der Werff acknowledged the delay in the regulatory process. “We expect to get regulatory approval in the second half of the year,” he said. “I’m always a bit impatient… it’s a slow process.” He emphasized that many initiatives are effectively on hold, including joint ventures and partnerships that could unlock the benefits of a larger global network.
Despite industry consolidation, van der Werff is confident the SAS brand will remain strong. He sees the airline’s Scandinavian hubs, particularly Copenhagen, as a natural engine for growth amid capacity constraints elsewhere in the Air France-KLM network. “There will be real, real growth potential,” he said, predicting that travellers will “see more of SAS in the future than what you’re seeing today.”
The airline is also exploring the practical applications of artificial intelligence across operations. Van der Werff said SAS spent much of last year identifying “five big bets” for AI, with a focus on improving customer experience and operational efficiency. Handling disruptions during harsh Nordic winters is a key priority. “Occasionally we get hit by real snowstorms,” he said, describing days with “100 cancellations a day” and aircraft, crew, and passengers scattered across the network. AI, he noted, could rebuild schedules faster and more accurately than human teams alone.
Van der Werff stressed that the aviation industry is moving beyond experimentation with AI toward tangible applications. While fully autonomous passenger aircraft remain a distant prospect, he highlighted smaller improvements such as optimising onboard supplies, reducing fuel use, and automating administrative tasks.
Disruption management, he said, is the most urgent area for AI implementation. “Tens of thousands, hundreds of thousands of passengers” may need rerouting during large-scale cancellations, and faster decision-making could reduce hotel stays, reposition aircraft and crews, and limit the ripple effects of delays. “How do you put that puzzle back together more quickly, more efficiently?” van der Werff asked.
Reflecting on the broader industry, he noted that uncertainty is constant, from health crises and financial shocks to geopolitical disruptions and fluctuating demand. “Something will always happen,” he said, citing events such as SARS, the financial crisis, and COVID-19.
Van der Werff called for faster decision-making in Europe to maintain competitiveness. “Europe needs to move faster,” he said, urging reduced bureaucracy and a clearer strategic vision to support innovation. Despite challenges, he remains optimistic about consolidation and technological advances, while highlighting the potential for Europe to embrace entrepreneurship and risk-taking once more.
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