Business
Iconic ‘American’ Products Made in Europe Face Tariffs Under Trump’s Trade Push
Several well-known American consumer staples are facing steep new tariffs after U.S. President Donald Trump signed a trade deal with the European Union last week, part of his administration’s effort to bring manufacturing back to the U.S. and reduce reliance on foreign production.
The new 15% import levy, which takes effect Friday, is expected to hit some of the most recognizable U.S. brands — many of which are, in fact, manufactured in Europe. The move comes under Trump’s broader “America First” economic strategy, which he reiterated during a March address to Congress: “If you don’t make your product in America, under the Trump administration, you will pay a tariff — and in some cases a rather large one.”
The tariffs have left major multinationals in a bind, as they weigh whether to absorb the cost, raise prices for American consumers, or partially relocate production — a costly and complex process, especially for facilities developed over decades.
Familiar Names, European Roots
Among the products now subject to tariffs is the iconic green-and-yellow John Deere tractor, which is largely produced in Mannheim, Germany — the company’s biggest facility outside the U.S. Deere has long been a symbol of American agriculture, but the bulk of its high-end machinery for export is manufactured in Europe.
Viagra, the widely used erectile dysfunction medication, is made at Pfizer’s long-standing facility in Ringaskiddy, County Cork, Ireland. The site produces nearly the entire global supply, and pharmaceutical exports from Ireland to the U.S. surged 450% earlier this year as companies anticipated the tariff regime.
Ray-Ban sunglasses, including the iconic Aviators and Wayfarers, are made by EssilorLuxottica in Italy. Though Ray-Ban was invented in the U.S. for military pilots, nearly all of today’s supply is European-made.
Gillette razor blades, once a symbol of American ingenuity, now come from Procter & Gamble’s giant factory in Łódź, Poland. The facility is the world’s largest razor factory and ships to over 100 countries.
Other heavily impacted goods include Botox, produced entirely at AbbVie’s plant in Westport, Ireland, and Polaroid film, manufactured exclusively in Enschede, Netherlands. Even Nicorette gum, widely used in the U.S. to curb nicotine addiction, is made in Helsingborg, Sweden.
Industry Adjustments Underway
While some companies are stockpiling inventories or raising U.S. retail prices, others are exploring reshoring options. AbbVie, for instance, has announced plans for U.S.-based production of Botox to mitigate future losses.
Nevertheless, industry analysts say that entirely relocating supply chains may be unfeasible in the short term, especially for products requiring specialized facilities and expertise.
Business
Crypto Ownership Rises Across Europe Despite Volatile 2025
Crypto assets faced a turbulent year in 2025, with a sharp market sell-off in October triggered by US President Donald Trump’s threat of new tariffs on China. Despite volatility, European interest in cryptocurrencies continues to grow, with ownership rates rising across the continent.
According to the ‘Web3 Industry in France and Europe’ report by Adan, more than 90 percent of adults in major European economies are aware of crypto assets. Data from the European Central Bank shows that nine percent of eurozone adults held crypto in 2024, up from four percent in 2022. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria follow closely, reflecting modest differences among nations.
James Sullivan, chief risk and compliance officer at BCB Group, said ownership patterns are shaped by digital adoption, investor risk appetite, and local market conditions. “Countries with strong financial innovation and a younger, predominantly male investor base tend to lead,” he told Euronews Business. Regulatory and economic factors also play a role. In markets with limited traditional investment options, crypto is often used speculatively, while awareness campaigns, like those in Italy, can boost adoption.
The UK, though not part of the eurozone, shows strong crypto activity, ranking third globally in transaction volumes behind the US and India as of 2024.
Across the eurozone, ownership more than doubled between 2022 and 2024. Greece and Lithuania recorded the largest increases, rising by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy also saw gains of seven points or more. The Netherlands remained stable, while data for Croatia in 2022 is unavailable. Sullivan said this trend reflects growing consumer confidence, supported by global market momentum and the European Union’s Markets in Crypto-Assets (MiCA) regulation.
MiCA establishes uniform rules for crypto assets, providing regulatory clarity and consumer protection. Sullivan said the framework signals mainstream recognition of crypto, encouraging cautious investors to enter the market.
Investment remains the primary use for crypto. In the eurozone, 64 percent of holders use it for investment, while 16 percent use it for payments, and 19 percent for both. The Netherlands and Germany show the highest focus on investment despite lower overall ownership, while France has the largest share of users leveraging crypto for payments at 25 percent.
Sullivan noted that most European consumers still use crypto primarily for speculation rather than daily transactions. While stablecoins could offer practical payment solutions, their adoption remains limited compared with traditional methods such as cards and cash. He added that the long-term success of crypto as a transactional tool will depend on MiCA’s effectiveness in regulating euro-denominated stablecoins and integrating them into existing payment systems.
Despite 2025’s volatility, the rise in ownership indicates that European retail interest in crypto remains strong, with regulation and market momentum supporting continued growth.
Business
Crypto Ownership Rising Across Europe Despite Market Volatility
Cryptocurrencies have experienced a turbulent 2025, including a sharp sell-off in October following US President Donald Trump’s threat of new tariffs on China. Despite these fluctuations, crypto ownership continues to grow across Europe, according to recent reports.
The ‘Web3 Industry in France and Europe’ report by Adan, using data from early 2025, found that more than 90 percent of adults in major European economies are aware of crypto-assets. Ownership of these digital assets, though still limited, has been steadily increasing.
Data from a European Central Bank survey shows that in 2024, nine percent of adults in the eurozone held crypto-assets. Ownership varies across countries, ranging from six percent in the Netherlands and Germany to 15 percent in Slovenia. Other nations with above-average adoption include Greece, Ireland, Croatia, Cyprus, Lithuania, and Austria.
Experts attribute these differences to factors such as digital adoption, risk appetite, and local market conditions. James Sullivan, chief risk and compliance officer at BCB Group, told Euronews Business that countries with younger, more digitally-savvy investors and higher levels of financial innovation tend to have higher ownership rates. Local regulatory frameworks and economic conditions also play a role. In markets with limited traditional investment options, crypto may be used more speculatively, while awareness campaigns, like those conducted in Italy, boost adoption.
The UK, though not part of the eurozone, ranks third globally in transaction volumes behind the US and India, reflecting continued strong consumer activity.
Ownership of crypto-assets across the eurozone more than doubled between 2022 and 2024, rising from four percent to nine percent. Greece and Lithuania saw the largest increases, each climbing by ten percentage points, while Cyprus, Belgium, Ireland, Austria, Slovakia, Slovenia, Portugal, and Italy saw gains of seven points or more. The Netherlands was the only country where the rate remained unchanged.
Sullivan highlighted that growing European interest in crypto reflects renewed confidence following previous market downturns. The introduction of the Markets in Crypto-Assets (MiCA) regulation, which sets uniform EU rules for previously unregulated crypto assets, has contributed to trust and encouraged new investors.
The majority of crypto holders use these assets primarily as an investment. In the eurozone, 64 percent of users cited investment as their main purpose, 16 percent for payments, and 19 percent for both. The Netherlands and Germany, despite relatively low ownership rates, had the highest shares of investment-focused users at 90 and 82 percent, respectively. France reported the highest use for payments at 25 percent.
Sullivan noted that while cryptocurrencies, particularly stablecoins, have transactional potential, day-to-day use remains limited. He said broader adoption for payments will depend on MiCA’s success in regulating stablecoins and integrating them into existing payment systems, a key focus for the European Central Bank.
Business
Motherhood Can Narrow Career Opportunities Through Subtle Task Shifts, Study Finds
Gender inequality in the workplace goes beyond measurable gaps in pay and representation, a recent study suggests, showing that subtle changes in women’s job tasks after having children can significantly hinder long-term career growth.
While disparities in earnings, employment, and leadership roles are well documented, women who take primary responsibility for childcare often face additional, less visible barriers just when their careers would otherwise accelerate. Research from Germany highlights that after childbirth, women are frequently assigned fewer analytical, complex, and interactive tasks, especially when they reduce working hours, quietly limiting opportunities for advancement.
The study, published in the Journal of Marriage and Family and titled The Job Task Penalty for Motherhood, was conducted by Wiebke Schulz of Bremen University and Gundula Zoch of Carl von Ossietzky University Oldenburg. Using data from the German National Educational Panel Study, the researchers tracked 1,978 women from 2011 to 2020, analyzing changes in five key dimensions of job tasks: analytical, complex, autonomous, interactive, and manual.
Schulz explained that interactive tasks, which often involve coordination and being “on call” for colleagues or clients, are easiest to reassign when caregiving responsibilities arise. Analytical or complex tasks, requiring sustained focus or ownership of long-term projects, also decline, sometimes because managers pre-emptively steer mothers away from high-responsibility work regardless of their actual capacity.
“After childbirth, many women see a shift from high-cognitive, high-interaction tasks to a narrower set of duties,” Schulz told Euronews Business. “Even small short-term downgrades can accumulate. Analytical and interactive tasks are where skills grow, performance is visible, and leadership pipelines are built. Losing access to them can slow wage growth, reduce promotion chances, and lock people into flatter career trajectories—even if job titles remain unchanged.”
While the research focuses on Germany, Schulz noted that similar patterns appear across Europe, though the magnitude varies depending on cultural norms and institutional support.
The study recommends that employers make task allocation more transparent, tracking who receives high-growth assignments before and after parental leave or part-time transitions. Part-time roles can also be redesigned, with complex work broken into modular tasks and team-based ownership to maintain access to analytical and high-responsibility projects.
Training managers to recognize expectation-based bias is crucial, the study adds, as anticipatory reassignment can be just as damaging as performance-related reassignment. Policymakers are encouraged to expand full-day childcare and school coverage, strengthen flexible work rights with career protections, and incentivize fathers’ leave to reduce the assumption that mothers must adjust their roles.
The findings underline that gender inequality in the workplace is not only about who is hired or promoted, but also about the subtle ways work is allocated, shaping the long-term career paths of women across industries.
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