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Diageo Faces Uncertainty as U.S. Tariff Threat Looms Over North American Sales

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UK-based drinks giant Diageo plc has warned that escalating trade tensions in North America could significantly impact its business, with potential losses of up to $200 million (€193.7 million) in the second half of 2025 if threatened U.S. tariffs on Canada and Mexico take effect.

Diageo, which owns more than 200 brands including Guinness, Johnnie Walker, Baileys, and Captain Morgan, exports whiskey from Canada and tequila from Mexico to the U.S., its largest market. With North America generating the highest net sales volume for Diageo, any new tariffs could have far-reaching financial consequences.

On Tuesday, the company reported its financial year 2025 interim results, revealing lackluster performance in the last quarter and announcing the removal of its medium-term sales growth target of 5-7%, citing uncertainty over the global trade environment.

U.S. Tariffs Delayed but Risks Remain

U.S. President Donald Trump had planned to impose 25% tariffs on Canadian and Mexican goods on Tuesday, but following talks with Canadian Prime Minister Justin Trudeau and Mexican President Claudia Sheinbaum, the move has been postponed for a month. However, analysts warn that Diageo remains vulnerable if the tariffs are implemented.

Following the announcement, Diageo’s share price fell 1.3% on Tuesday afternoon, reflecting investor concerns about the company’s exposure to trade disputes.

Disappointing Financial Performance

Diageo’s latest earnings report showed a slight decline in net sales, with reported revenue at $10.9 billion (€10.6 billion), down 0.6%, mainly due to foreign exchange challenges. Organic net sales grew just 1% to $101 million (€97.8 million), while operating profit fell 4.9%, also affected by currency fluctuations.

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CEO Debra Crew remained optimistic, highlighting that Diageo continues to gain market share in four out of five global regions.

“We outperformed the market in North America with high-quality share growth and positive organic net sales growth, driven by strong execution and momentum in Don Julio and Crown Royal,” Crew said in the earnings statement.

She also praised the success of Guinness, which delivered double-digit growth for the eighth consecutive half-year period, attributing the rise to brand building, innovation, and increasing global demand.

However, sales of premium spirits like Tanqueray, Gordon’s, and Smirnoff have been under pressure, as consumers turn to cheaper alternatives due to the ongoing cost-of-living crisis.

Analysts React to Diageo’s Results

Market analysts had mixed reactions to Diageo’s performance and decision to withdraw its medium-term sales forecast.

Chris Beckett, head of research at Quilter Cheviot, described the results as “satisfactory”, noting that organic sales rose slightly while profits dipped marginally, indicating a stabilization in performance. However, he warned that the removal of sales guidance may be negatively received by investors.

Russ Mould, investment director at AJ Bell, said Diageo’s uncertain outlook and external challenges have weighed on investor confidence.

“Diageo has had little good news to toast so far in 2025. First, the threat of cancer warning labels on its drinks emerged, and now the company has withdrawn its medium-term guidance,” Mould said.

He added that if the U.S. tariffs are imposed, Diageo will need to test its pricing power to see if it can pass higher costs onto consumers.

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Future Outlook

Diageo’s earnings per share (EPS) fell 9.6%, mainly due to weaker performance from Moët Hennessy. The company is also struggling with lower global demand for premium spirits, as inflationary pressures push consumers toward budget-friendly brands.

Despite the challenges, Diageo reassured investors that it would provide more frequent trading updates and near-term guidance. However, with U.S. tariffs looming and shifting consumer spending habits, the company faces significant headwinds in the months ahead.

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IMF Warns of Trade Tensions and AI Market Risks as Global Growth Remains Resilient

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The International Monetary Fund (IMF) has highlighted trade tensions and a potential slowdown in the artificial intelligence (AI) sector as major risks to the global economy, even as it described growth prospects for 2026 as “resilient.”

In its latest World Economic Outlook, the IMF projected global growth at 3.3% this year, up from its previous forecast of 3.1%, before easing slightly to 3.2% in 2027. IMF chief economist Pierre Olivier Gourinchas said the world economy has been “shaking off the trade disruptions of 2025” and emerging stronger than expected, despite recent threats from US President Donald Trump to impose tariffs on eight European countries opposed to his Greenland proposal.

While AI-driven investment has supported growth, the IMF warned that overly optimistic expectations could trigger a market correction, with even a mild downturn affecting household wealth and corporate investment. “It doesn’t take as much of a market reaction to have an impact on people’s wealth relative to their income, so they start cutting consumption and businesses change their investment plans,” Gourinchas said.

Trade tensions remain another concern. The IMF cautioned that political or geopolitical conflicts could disrupt supply chains, commodity prices, and financial markets, weighing on global activity.

The report also stressed the importance of central bank independence for macroeconomic stability and long-term growth. Maintaining legal and operational independence allows central banks to anchor inflation expectations and avoid fiscal pressures. Gourinchas noted that pressures on central banks, particularly in countries with high borrowing needs, can lead to higher inflation and borrowing costs over time.

The IMF’s forecast for the United Kingdom showed slightly stronger growth than previously expected. The UK economy grew by 1.4% in 2025, up from a prior estimate of 1.3%, and is expected to expand 1.3% this year, making it the third-fastest growing G7 economy after the US and Canada. Growth is projected to rise to 1.5% in 2027. Chancellor Rachel Reeves described the figures as evidence that the UK is “on course to be the fastest growing European G7 economy this year and next,” while shadow chancellor Sir Mel Stride dismissed the increase as modest.

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Inflation is expected to ease globally, falling from 4.1% in 2025 to 3.8% in 2026 and 3.4% in 2027. In the UK, inflation is projected to return to the 2% target by the end of the year as a weakening labour market keeps wage growth subdued.

Gourinchas said challenges to central bank independence, such as political pressure to keep interest rates low, have emerged in several countries. He warned that undermining central banks tends to produce inflation and higher borrowing costs, calling it “self-defeating.”

The IMF report comes amid heightened scrutiny of global central banks, including the US Federal Reserve, following recent legal investigations and political disputes, underscoring the fund’s emphasis on safeguarding institutional independence as a cornerstone of economic stability.

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China Reports 5% Economic Growth Amid Record Trade Surplus and Domestic Challenges

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China said its economy grew by 5% in 2025, meeting the government’s official target despite a slowdown to 4.5% in the final quarter of the year, driven in part by a record trade surplus.

The world’s second-largest economy faced a year of weak domestic spending, a prolonged property market downturn, and ongoing uncertainty from US tariff policies. Analysts describe the figures as reflecting a “two-speed economy,” with manufacturing and exports supporting growth while consumer spending remains cautious and the housing sector continues to weigh on overall activity.

Some economists question the official numbers. Zichun Huang, a China economist at Capital Economics, said the figures “overstate the pace of economic expansion” by at least 1.5 percentage points, citing weak investment and subdued household consumption.

Data released on Monday also highlighted China’s deepening demographic challenges. The number of births fell to 7.9 million in 2025, the lowest since records began in 1949. The country’s population declined for the fourth consecutive year, dropping 3.4 million to 1.4 billion. Experts warn that falling birth rates could reduce demand for housing and consumer goods, adding pressure to an already struggling property market.

The property sector remains a key concern. House prices continued to fall in December, dropping 2.7% year-on-year, marking the sharpest decline in five months. Property investment fell 17.2% for the year. The prolonged slump affects construction activity, household wealth, and local government finances, leaving millions of homeowners with unfinished or devalued properties.

Retail sales rose only 0.9% in December, the slowest pace in three years, while factory output increased 5.2%, slightly up from November’s 4.8%. Analysts say export growth and manufacturing output are currently propping up the economy, while domestic consumption remains weak.

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China recorded a record trade surplus of $1.19 trillion in 2025, driven by strong exports outside the United States. Alicia Garcia-Herrero, chief economist for Asia Pacific at Natixis, warned that “China is effectively pushing growth through exports at a loss,” a strategy that may not be sustainable as it can undermine profits and long-term expansion.

Speaking on Monday, Kang Yi, head of China’s National Bureau of Statistics, acknowledged the economy “faces problems and challenges, including strong supply and weak demand,” but said China can “maintain stable, sound growth momentum this year.”

Analysts say China faces a delicate balancing act. Policymakers aim to support growth through targeted stimulus and boost consumer confidence while avoiding excessive debt and reducing reliance on exports amid ongoing global trade tensions, including uncertainty over US tariff policies.

While China officially met its growth target, the underlying economic picture suggests caution. Weak domestic demand, a fragile property market, and demographic shifts indicate that sustaining long-term growth will require careful management of both fiscal and monetary policy.

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Stablecoins Hit Record Transaction Volumes as Governments and Firms Embrace Digital Payments

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Stablecoins recorded a historic year in 2025, as both governments and private companies encouraged their adoption across financial systems worldwide. Total transaction volumes surged 72 percent over the year, reaching $33 trillion (€28 trillion), according to Artemis Analytics.

Unlike traditional cryptocurrencies, stablecoins are designed to maintain a stable value by pegging themselves to real-world assets, most commonly the US dollar. They are fully backed by reserves such as treasury bills or cash, allowing holders to redeem them on a 1:1 basis. More than 90 percent of stablecoins in circulation are dollar-pegged, with Tether’s USDT holding a market cap of $186 billion (€160 billion) and Circle’s USDC at $75 billion (€65 billion). In 2025, Circle processed $18.3 trillion (€15.7 trillion) in transactions, while USDT handled $13.3 trillion (€11.4 trillion).

A report by venture capital firm a16z highlighted that stablecoins facilitated at least $9 trillion (€7.7 trillion) in “real” user payments last year, an 87 percent increase from 2024. Analysts noted that this volume is more than five times that of PayPal and over half of Visa’s annual transaction throughput.

Central banks have also taken notice of the growing adoption of digital currencies. In addition to private stablecoins, several governments are developing central bank digital currencies (CBDCs). China’s digital yuan has been in pilot phases since 2019, while the European Central Bank is preparing to issue a digital euro, targeting 2029 for the first launch. McKinsey data shows that cash still accounts for 46 percent of global payments, but non-digital transactions are declining, particularly in developed countries with strong digital infrastructure.

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The United States has taken a different approach. In January 2025, President Donald Trump signed an executive order blocking any government action to issue CBDCs, clearing the way for private stablecoins to dominate. Trump later approved the GENIUS Act, which established a comprehensive regulatory framework requiring stablecoin issuers to maintain full 1:1 reserve backing with liquid assets. The framework aims to ensure stability and encourage confidence in the use of digital dollars.

In Europe, stablecoin adoption continues under the EU’s Markets in Crypto-Assets (MiCA) regulation. By July 2026, firms must secure a Crypto-Asset Service Provider (CASP) licence to operate legally. Payments company Ingenico recently partnered with WalletConnect to allow merchants to accept stablecoins, including USDC and EURC, using existing terminals. WalletConnect’s CEO, Jess Houlgrave, said that while MiCA is not perfect, “some regulatory clarity is better than none,” and called for uniform enforcement to prevent regulatory shopping.

Crossmint, a stablecoin infrastructure provider, also secured a MiCA licence in Spain this week. General counsel Miguel Zapatero noted that obtaining the licence is costly but increases credibility, with other regulators often fast-tracking approvals for licensed firms.

As private stablecoins gain traction and CBDCs slowly roll out, 2025 marked a turning point in the integration of digital currencies into mainstream financial systems, showing strong institutional and corporate adoption while highlighting the global push for regulatory clarity.

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