Business
BYD Launches Advanced Self-Driving System “God’s Eye” Across All Models, Shares Hit Record High
Chinese electric vehicle giant BYD has announced the launch of its advanced self-driving system, “God’s Eye,” across all its car models, signaling a major step in making autonomous driving a standard safety feature rather than a luxury.
The move follows BYD’s strategic partnership with AI firm DeepSeek, announced earlier this week, and comes as the company seeks to solidify its position as a leading competitor to Tesla in the EV market.
BYD’s Self-Driving Expansion
BYD shares surged to a record high on Wednesday, reaching ¥346.83 (€2.18) at 2:25 p.m. China time, following the company’s revelation that it would integrate self-driving technology into all models, from budget-friendly vehicles to high-end cars.
BYD founder Wang Chuanfu emphasized the company’s vision of making autonomous driving accessible to the masses, contrasting with the industry trend of limiting self-driving features to premium vehicles.
“Autonomous driving should be a safety feature, not just a luxury,” Wang said on Monday.
While BYD has previously taken a cautious approach to self-driving technology, the introduction of “God’s Eye” represents a significant shift in strategy. The system will be available in vehicles starting at 69,800 yuan (€9,200)—a price point far lower than most self-driving cars on the market.
AI Integration and Market Competition
BYD confirmed that it would integrate AI software from DeepSeek into at least some of its self-driving models, a move expected to enhance voice command systems and refine autonomous driving capabilities.
The partnership positions BYD as a major player in the AI-powered automotive sector, competing with Chinese rivals Geely, Great Wall Motor, and Stellantis-backed Leapmotor, which are also exploring DeepSeek’s AI systems for their vehicles.
DeepSeek has gained prominence in the AI industry after unveiling a model that operates with significantly lower computing power than its US counterparts, challenging assumptions about AI efficiency. However, the Chinese firm has also faced allegations from OpenAI, which accused it of stealing data to train its models.
Regulatory Challenges Ahead
Despite the rapid advancement of AI-powered driving systems, regulatory approval remains a key hurdle. Tesla, for instance, is still awaiting approval from Chinese authorities to deploy fully autonomous vehicles in the country.
With the automotive industry moving toward AI-driven innovations, BYD’s push into self-driving technology marks a significant shift in the global EV market, positioning China’s largest EV manufacturer at the forefront of the autonomous driving revolution.
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