Business
Alpine Property Prices Climb as Buyers Seek Mountain Living
As Europe prepares for another ski season, the Alpine property market continues to defy broader luxury housing trends, with prices in some mountain resorts soaring at double-digit rates.
According to Knight Frank’s latest Alpine Property Index, property values across key Alpine destinations rose 3.3% year-on-year as of June 2025, marking a 23% increase over the past five years. The report attributes the surge to year-round demand, flexible working arrangements, and a growing appetite for permanent mountain living.
“Many expected the pandemic-driven rush for outdoor space to fade, but it has persisted for five years, suggesting a lasting shift in buyer priorities,” said Kate Everett-Allen, head of European residential research at Knight Frank.
Swiss Resorts Lead the Climb
Switzerland remains the strongest performer in the region. The resort town of Andermatt topped the index with an impressive 14.6% annual growth. Unlike most Swiss resorts, Andermatt is exempt from two major restrictions—Lex Weber and Lex Koller—which cap second-home ownership and limit foreign property purchases.
“Andermatt’s exemption creates a unique market dynamic, allowing new development and international investment that are restricted elsewhere,” Everett-Allen explained.
Davos ranked second, with prices climbing 10.5% over the past year. While the town remains bound by the country’s property laws, Switzerland’s stable economy, strong franc, and reputation as a safe-haven destination continue to attract wealthy international buyers.
Olympic Boost for Italy
In Italy, Cortina d’Ampezzo took third place, with prices up 10% annually. The town, which will co-host the 2026 Winter Olympics, is benefiting from increased infrastructure spending and heightened global interest.
France Sees Mixed Results
French Alpine resorts recorded more moderate growth. Méribel matched Switzerland’s St. Moritz at 7.1%, while Alpe d’Huez rose 5.7%. However, some destinations saw declines, with Megève falling 4.3% year-on-year and Morzine slipping slightly.
Overall, Swiss resorts averaged a 5% annual rise, compared to 1.2% in France. Accessibility, rental potential, and infrastructure upgrades remain key factors influencing property values across both markets.
Prices Vary Widely Across the Alps
Prime residential prices across the 26 resorts tracked by Knight Frank ranged from €9,300 per square metre in Morzine to €47,300 in Gstaad, with an average of €19,675.
Growing Demand for Permanent Alpine Living
The report also highlights a growing trend toward full-time Alpine living among affluent buyers. About 73% of high-net-worth individuals surveyed said they would consider relocating permanently to the Alps, driven by remote work flexibility and a renewed focus on wellness and nature.
Interestingly, 44% of respondents were targeting homes under €2 million, suggesting the market’s appeal extends beyond ultra-wealthy investors.
With sustained global demand, limited supply, and a lifestyle that blends luxury with nature, the Alpine property market looks set to remain one of Europe’s most resilient real estate sectors.
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