Business
Report Finds AI Still Far From Reaching Full Potential in the Labour Market
A new study by artificial intelligence company Anthropic suggests that while AI tools are capable of performing a wide range of tasks, their actual use in the workplace remains far below their theoretical potential.
The report, titled Labour Market Impacts of AI: A New Measure and Early Evidence, draws on real-world usage data from the company’s AI assistant Claude. Researchers examined how AI is being used in professional settings and compared its real-world adoption with the tasks it could theoretically automate.
The study introduces a concept called “observed exposure,” which measures how frequently AI is already being applied in everyday work. This differs from “theoretical capability,” which reflects the tasks AI systems are technically able to perform.
According to the report, theoretical AI coverage exceeds 80 percent in several occupational groups. Jobs in computer and mathematics as well as business and finance rank highest, both reaching 94.3 percent theoretical coverage. Management roles follow at 91.3 percent, while office and administrative support stands at 90 percent.
Other sectors with strong theoretical exposure include legal occupations at 89 percent, architecture and engineering at 84.8 percent, and arts and media roles at 83.7 percent.
Several additional fields also show considerable potential for AI use. Life and social sciences have theoretical coverage of 77 percent, sales roles stand at 62 percent, education and library jobs reach 61.7 percent, healthcare practitioners record 59.9 percent, and social services show potential coverage of just over 50 percent.
Despite these figures, the report found that actual AI adoption remains significantly lower. Computer and math occupations show the highest observed exposure at 35.8 percent, followed by office and administrative work at 34.3 percent. Business and finance roles stand at 28.4 percent, while sales occupations record 26.9 percent.
Legal jobs show observed exposure of 20.4 percent, with arts and media at 19.2 percent and education and library roles at 18.2 percent.
The study also examined how much of AI’s potential is currently being used. Sales positions show the highest proportion of real-world adoption compared with theoretical capability at 43 percent. Office and administrative jobs follow at 38 percent, along with computer and math roles at the same level.
By contrast, architecture and engineering occupations show only about five percent of their theoretical potential being used despite having high technical compatibility with AI systems.
The report identifies several individual professions with particularly high exposure to AI tools. Computer programmers lead the list with observed exposure of 74.5 percent. Customer service representatives follow at 70.1 percent, while data entry keyers stand at 67.1 percent and medical records specialists at 66.7 percent.
Market research analysts and marketing specialists show exposure levels of 64.8 percent, and wholesale sales representatives rank at 62.8 percent.
Researchers also found that workers in the most exposed professions tend to be older, more highly educated and better paid. Women are also more likely to work in roles with higher exposure to AI tools.
Despite growing adoption, the study found no clear increase in unemployment among workers in highly exposed occupations since late 2022. However, there are early signs that hiring of younger workers may be slowing in some of these fields, suggesting that the long-term impact of AI on employment remains uncertain.
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